How a Live Help Support System Can Increase Your ROI Dramatically
Author: Eva Browne-Paterson
Many Internet Marketers spend a considerable amount of time and
money promoting their businesses online. What percentage of those marketers do you think track their ads? Perhaps 20-40%? What percentage do you think analyze the results of their
campaign and actually formulate pro-active steps to take to rectify the identified issues and hence, increase sales? Much less than 20%.
The fact is that many Internet Marketers are wasting their time, efforts and money by promoting without a plan and taking 'pot
luck'. Then they wonder why their product isn't selling...
This report will bring your attention to marketing issues that
should be recognized and show you how to increase your
percentage of sales dramatically by using a live help support
It is imperative that you endeavor to formulate an advertising
plan when promoting a product. It may take time to work out at first, but once it's done, you can simply add new products to the plan as you join new affiliate programs or release new products.
Now of course affiliates would have a much larger range of products to promote than the general business owner who usually focuses on their own products, with possibly several other good
income generators as well. The intention of planning in the
first place is to organize your marketing efforts and carry them
through to the end -- which is after the sale is made and you
work out the percentage of sales for your campaign.
When formulating a marketing plan, the following should be taken
- Ad campaign type: e.g. ezine ad, full page pop-under, banner
impressions, text email campaign etc.
- Budget: Work out how much you can afford, even if you have no
money (then it would be $0).
- Run Dates: Find out the availability of the ad campaign and
fill out when it needs to be submitted by and when
it is due to run.
- Results: This is where you would add the click thru rates and
- ROI: This figure is reached by a simple calculation shown
under "Do Your Maths".
It is a well recognized fact that if you want to gauge how well
an ad campaign performs, you must track your ads. It is
essential that you have a quality ad tracking manager that makes
the tracking process quick and simple with statistics that are
easy to understand and translate.
I highly recommend Add2it Go-To as a robust system that is easy
to install. You can see the full list of features and download
a free trial from here:
Plug the statistics from your ad campaign taken from your ad
tracking service into your plan after the campaign has been
given sufficient time to run.
Do Your Maths
Do your mathematics for each advertising campaign. Calculate
the cost-per-visitor, cost-per-sale and return-on-investment
For example: If a website charges you $20 per thousand
impressions ($20/CPM), and you get a 2.0%
click-through (20 visitors), your cost-per-visitor
is $1.00 ($20 / 20 visitors).
And if 1 in every 10 visitors buys your product, your
cost-per-sale is $10.00 ($20 / 2 sales).
So if each sale of your product produces a gross profit of $15,
then your net profit per-sale will be $5.00 ($15 gross profit -
Your return-on-investment (ROI), before non-marketing expenses,
is 50.0% ($10.00 total net profits / $20 investment). This
campaign is profitable!
Try advertising on different sites to find the winning
combination(s) that can yield the highest ROI. Comparing Deal A
which yields an ROI of 20% to Deal B that yields 60%, your
advertising dollars work three times harder (and profitable)
with Deal B!
Correlations & Analysis
It is important that you make the most of the statistics
accessible through your tracking service and figure out why you
received that particular percentage of sales. You should always
aim to increase that percentage as it just makes good business
sense. Try to look at your site from a customer's point of view
and make the required adjustments.
There is a need to be able to identify the issues that are
making people leave your web site before purchasing the product.
But how do we do that? Wouldn't it be great to be able to stand
at the doorway to your web site and ask each person this
question as they left your site? "Excuse me. Would you mind
telling me why you didn't buy my product?"
Now some people actually do that on their web sites by utilizing
an exit popup window with questions and a feedback form. What
an excellent idea. I wonder what percentage of people fill them
out? Possibly 30-50% I would imagine? It would depend how
serious the person was about considering your product as to
whether they would provide feedback.
Some of the issues that we could expect to be included in
feedback from prospective customers would be:
- Too expensive...
- Couldn't find the product I was looking for...
- Doesn't have all the features I thought it would...
- Doesn't have a particular feature that I was after...
- Not sure if I should buy it or not... I can't decide...
- Not sure if it does everything that I want it to do...
- Does it really do all that it says it will? I want to speak
to someone who's used it...
- The web site was too bright with tiny text that hurt my eyes!
- The purchase link didn't work... It displayed an error page.
- I don't have a PayPal account. Can I use an alternative
Once you know more about what your prospective customers are
thinking, you are in a better position to make the necessary
adjustments to your web site to rectify the issues.
The situation for the prospective customer as they visit your
web site could be something like this:
They are looking over your web site, possibly thinking some of
the comments above and trying to find answers... They will look
around your site for the answers and possibly send you an email
or visit your FAQ page if you have one. But if they don't find
the answer they need -- you know what they will do don't you?
Yes, they will just click away in an instant... Probably
Are your prospective customers getting the answers they need
from your web site, right then and there instantly when they are
open and susceptible to purchasing your product? If you said "No", then you should seriously consider adding the power of a
Live Support System to your web site.
You can download a fully functioning free trial here:
Consider what happens when you're shopping in a regular offline
store and you're looking for something that you can't quite seem
to find. What do you do? You find a sales assistant and say, "Excuse me. I'm looking for a pink and green spotted blouse but
I can't find one anywhere! You only seem to have pink and white
spotted blouses... Do you know where I can find one please?"
Why not give your online customers the very same courtesy and
assistance in real-time? Did you know that you can, even if you
don't have your own web site? Sometimes it is just a matter of
directing the customer to the right place so they can make their
InstaHe!p is a state-of-the-art live support system that you can
plug into all of your web sites and monitor from one control
panel. Your prospective customers can see that you are online
by the graphic that is prominently displayed on your web site
and they know they can click on it when they need assistance.
But InstaHe!p has twenty-three EXTRA features that no other support
system offers right now.
- Pro-Active Invitation: Unobtrusively invite your customer to
chat in real-time. The chat windows
slowly slides down the side of the
screen with the invitation.
- Pro-Active Message System: Send a real-time message to your
site visitors. ["Hello, Did you
know we have a sale on at the
- Visitor History: Identify if your visitor has been to your
site before with Repeat Visitor
Identification History. ["Hello, Welcome
- Enhance your visitor's Live Chat experience with emoticons.
- Chat Transcript: Customer has the option to have the
transcript forwarded to them via email.
- Email Transcripts: Improve quality levels by viewing email
transcripts to check that the required
level of customer support is being
provided to your customers.
- Visitor Info: Country the visitor resides in and the screen
resolution they are using. ["How is the
weather in Australia today?"]
- Call Center: Live chat between operators with emoticons.
- Chat Transcripts Storage: Basic search transcripts by
keywords, start date, end date,
start time, end time and visitors
IP address. ["When you were here
last, you purchased the mailman
script. How has that been working
- Visitor's chat window is fully customizable.
- Ability to save HTML files.
- Windows based software less than 1 MB in size.
- HTTPS support for secure web sites.
- Monitor up to 5 external URL addresses. Ideal for affiliates
without their own web site. This enables affiliates to be
able to provide support to their customers as well and answer
any questions that they might have and hence, close more
- Information Center: Includes customizable autoresponder
field. ["If you click on the
autoresponder link in the bottom frame,
you will receive all the details straight
away via email and you can think about
- Professional Version without InstaHe!p logos available.
- Affiliate Program: Refer your friends and make a monthly
residual income. Referral ID included on
"Powered By InstaHe!p" image.
- Timed Popup Chat Window: Configure your chat box to open after a specific period of time.
- Email Monitoring: See who is actually reading your newsletter in real-time and their email address.
To see the full list of features, please download the free trial
So what kind of results can you expect as a business owner or
webmaster when you install a live support system on your web
sites? Or if you are an affiliate without your own web site and
you use InstaHe!p? Now that InstaHe!p is bundled with Add2it
Go-To, that means that it is available in both products which is
even better and adds more value for affiliates without a web
Simply put, you can expect the results to be dramatic. How do
you know? By working out the new percentage of sales in your ad
campaigns of course.
If you are online a good deal of the time, and your status is
set to online, you will be notified by an audible alarm when
someone is visiting any of your web sites and you can watch as
they browse from page to page on your site. You can
pro-actively engage them in conversation and answer any
questions that they might have prior to purchasing -- and
usually they do. That is the crux of the matter. Solving those
unanswered questions that made people leave your site before.
But that's all in the past now. You have two terrific power
tools to download and try out for yourself.
Download a InstaHe!p here:
Download Add2it Go-To here:
Once you try these power tools, you won't be able to function
properly without them. See how they increase your percentage of
sales in the future and don't forget to let us know all about
it. Add2it Go-To and InstaHe!p would love to include your
testimonial on our web page.
[Publishers note: The exit pop-up window system that Eva mentioned
and that actually "asks" your visitor, why he or
she is leaving, will be part of a soon to be
released script called: Add2it WebForms Pro
It will allow you to setup the exact same system
you can currently see when you leave many of the
web pages at Add2it.com]
About the Author: Eva Browne-Paterson publishes EvieB's New-Z
and lives in Australia. She has been marketing online for over
ten years and provides her subscribers with free and low cost
marketing solutions. http://www.evieb.com Eva uses InstaHe!p
on all her web sites and believes in the product that much, that
she became a partner in the Company. "I knew from experience
before that online help is an excellent sales tool. People were
always contacting me from my sales page and asking what the next
available ad date was. I would often make a sale after chatting
with them and frequently give them a discount to boot! So you
never know what will happen when you ask an operator for
assistance. Using InstaHe!p has only enhanced that experience
completely for me AND my customers."