================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 39, September 01, 1999 ******************************** Published by Frank Bauer http://www.million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Does your web site need more traffic? Get Your Web Site Submitted To 1000+ Search Engines And Directories! First Class Customer Service! Full Web Site Submission Report Provided Free By E-Mail! Guarantee: If YOU are not completely satisfied with the results, YOUR web site will be submitted again for FREE! Visit today: http://million-mall.com/submit.htm ... NOW! FREE webmaster resale program available! ================================================================ CONTENTS 1) Good Morning Everybody! 2) "Complaining Customers Are Good For Business" by Bob Leduc 3) News & Changes at Frank Bauer's $1,000,000 Web-Mall! 4) "5 Unique Ways To Get FREE Advertising" by Larry Dotson 5) Feedback Section 6) Classified Ads Section ================================================================ 1) GOOD MORNING EVERYBODY! I would like to welcome you to the 39th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Wednesday, the 01st of September, 1999. The current number of subscribers is: 4005 I would like to specially thank Bill Edmison from Tacoma, WA, USA. He sponsored last month the most new newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "Complaining Customers Are Good For Business" by Bob Leduc Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn't work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. Their follow up research revealed that only 1 unhappy customer in 50 takes time to complain. The other 49 just quietly switch brands. It's human nature to avoid unpleasant experiences like customer complaints. Nobody likes bad news. But uncovering customer complaints and satisfying them can give you a powerful competitive advantage. WHY YOU WANT TO HEAR CUSTOMER COMPLAINTS Dissatisfied customers or clients can do one of 4 things: 1. Remain silent 2. Complain to a legal or public agency 3. Complain to friends and anybody else who will listen 4. Complain to you Which choice would you like them to make? The best choice may surprise you. You certainly don't want them to complain to a legal or public agency. And you definitely don't want them to complain to their friends and associates. Imagine how much business that can cost you. Remaining silent may seem like the best choice. But it's not, for 2 reasons. First, because it really won't happen. It's human nature for people to talk about their experiences -- especially experiences involving emotions like those generated by an unsatisfactory business transaction. The other reason you don't want a dissatisfied customer to remain silent is because it deprives you of the chance to correct the problem and save your relationship with your customer. The best choice is to have your unhappy customer complain to you. Complaining Customers Are Doing You A Favor Customers or clients who take the time and trouble to complain to you are doing you a favor. They're helping you grow your business. They're giving you the opportunity to resolve their problem and keep them as a customer. They're also alerting you to a problem that may be costing you business from other prospects and customers without your knowledge. This applies to every business including independent distributors for MLM or network marketing companies. If the problem is in your area of responsibility you can correct it. If the problem is with your company's product or system you can advise them and ask them to correct it. You can also reduce the impact of a company problem on your operation by telling your distributors about it and letting them know the company is taking corrective action. Encourage Customer Complaints The Coca Cola Company discovered their New Coke marketing disaster quickly because they print a toll-free consumer information telephone number on all their product packages. The sudden deluge of complaint calls alerted them immediately to the extent of the problem and enabled them to respond fast to minimize the damage. I wonder how long it would have taken them to discover the problem if they didn't provide that telephone number and encourage complaints? A toll-free consumer information line is one way to encourage customer complaints and feedback. Here are 3 others especially suited to small businesses on a limited budget. * Develop a customer satisfaction and comments form. Include it with products you ship or with correspondence to customers and clients if you don't ship products. * Send a follow up postcard to customers a week or 10 days after completing a transaction and ask if everything is OK. You can do this by email or telephone if it's appropriate. * Create a separate page at your website for customer comments and complaints. Publicize the address on your home page and on all communications with your customers. Your customers and clients know your strengths and weaknesses better than you. Get them to identify your weaknesses and tell you what they are so you can correct them. It may be uncomfortable or ego deflating to hear about your weaknesses. But you'll soon forget that when you take corrective action and see the positive impact it has on your bottom line. -- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ================================================================ 3) NEWS & CHANGES AT FRANK BAUER'S $1,000,000 WEB-MALL! This section will keep you updated on all important news & updates regarding Frank Bauer's $1,000,000 Web-Mall. Below you will read about the x6 most important news & updates during the month of August. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- 08/01/99 - A bug in the form of the Amazon search page was found and removed. Check it out, it's now even easier to find the books you like at: http://www.million-mall.com/amazon.htm 08/03/99 - The T.O.P. web site got updated again. Many new features and resources got added. Take a look at: http://www.t-o-p.com/cgi-bin/view.cgi/1530/ 08/05/99 - All FB-DBT members (old & new) should reserve their position in LEAP - Life Education and Prosperity, Inc. before October 6th! Their product is training and motivation for MLMers and home-based business operators. They offer a great marketing plan, incredible upline support, the best training on the Internet, and an outstanding product that's drawing the attention of other MLM companies! If you are not a FB-DBT member yet, just join before for free at: http://www.million-mall.com/fb-dbt.htm Please read about all the details and reserve your spot at: http://www.leapnews.com/fb-dbt.htm 08/07/99 - The Direct Dial Calling (Spectra-USA) rates got updated and most rates went down. See for yourself: http://www.million-mall.com/actg.htm 08/15/99 - It's finally finished! The self replicating website for all FB-DBT members is now up and running and the downline structure changed to a 2x Unlimited matrix! The chances of receiving spillover are very high! Members can now finally check their downline and change their data & password online! Check it all out at: http://www.million-mall.com/fb-dbt.htm 08/21/99 - All search features on the CD Universe search page changed to their new design. Check them out at: http://www.million-mall.com/cdu.htm ================================================================ 4) "5 Unique Ways To Get FREE Advertising" by Larry Dotson 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your signature file at the end. 2. Leave A Message When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link. 3. Sign Guest Books When you visit a well designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your signature file so other people will see it when they sign the guest book. 4. Write A Review When you visit a web site you enjoyed a lot write a review for the web site Write about the benefits you gain from the site, the web site design, interesting online services it offers etc. E-mail the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end. 5. Send An E-mail To The Editor When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your signature file at the end. The editor may post it on his or her web site. Anyone may republish this article in their e-zine, e-book, web site, magazine or newsletter, as long as the resource box is included. -- 50 FREE Internet Business E-Books! Visit: http://www.ldpublishing.com ================================================================ 4) FEEDBACK SECTION Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Frank Bauer's $1,000,000 Newsletter does now offer a free webmaster resale program. You can earn 25% commissions on every LCP's sale! For more details check out this web page: http://www.million-mall.com/news-faq.htm If you have any questions, please let me know." ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm?#### Just replace the #### with your Referral ID#. Or . . . 2. Sending an email to mailto:Newsletter@million-mall.com (Subject: Subscribe ####) Again, just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com?Subject=Join_Referral_Program The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. Please email your classified ad text to: mailto:News@million-mall.com?Subject=Ad_for_Newsletter Please include the following info in the message of your email: 1. Your complete formatted ad text (each line with not more than 64 characters). 2. The number (month) of the newsletter issue you want your ad first placed in. 3. The numbers of issues you want to place your ad. If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the "Paid Advertisement Guidelines". Frank Bauer's $1,000,000 Newsletter does accept VISA, Mastercard, AMEX, Diners Club, Discover and JCB card as well as check and money order! 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