================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 41, November 01, 1999 ******************************** Published by Frank Bauer http://www.million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Cold Calls give you more then the chills? Then chill out... Our leads are pre-confirmed by a live telemarketer in the last 30 days. These HOT LEADS will help you build your business, and sharing WHeeLS/Leads4Profit with your current downline will make you even more money. For info, visit us: http://www.leads4profit.com/cgi-bin/view.cgi/main/324m/ ================================================================ CONTENTS 1) Good Morning Everybody! 2) "Are You Building Your Business By Guessing Or Testing?" by Bob Leduc 3) News & Changes at Frank Bauer's $1,000,000 Web-Mall! 4) "How To Create Urgency So People Buy Now!" by Larry Dotson 5) Feedback Section 6) Classified Ads Section ================================================================ 1) GOOD MORNING EVERYBODY! I would like to welcome you to the 41st issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Monday, the 01st of November, 1999. The current number of subscribers is: 4033 I would like to specially thank Mickey Lightsey from Summerfield, NC / USA. He alone sponsored last month 14 new newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: To cancel your subscription, send an email to: I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://www.million-mall.com/cross.shtml OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "Are You Building Your Business By Guessing Or Testing?" by Bob Leduc - Copyright 1999 A distributor for a network marketing company called me this week for help in promoting her business. Julie places ads in ezines (email newsletters) to generate traffic to the free website provided by her company. She also sends postcards to several targeted mailing lists to generate inquiries and traffic to her website. I asked her what was producing the most profitable results. She answered, "I don't know." It's amazing how much money some business owners spend on an ad, sales letter or other business promotion without evaluating how much profit it produces. Your advertising decision is only a guess if you don't know how much profit it's likely to produce. Advertising based on guessing is gambling with the future of your business. INCREASE PROFITS AND REDUCE RISK Effective testing increases your profits and reduces your risk. Decisions based on the results of continual testing put you in control of your business profits. I once increased the response to a postcard promotion from 3 percent to over 20 percent by constantly making changes based on results revealed by repeated testing. Testing may be fun for engineers but it's boring for most entrepreneurs. That's why many business owners avoid it. If you're one of them, you're making an expensive mistake. The benefits you gain and risks you avoid by testing make it a valuable function you can't afford to ignore. You may want to copy the 80/20 guideline I use if you find it difficult to test your marketing efforts on a regular basis. I simply invest 80 percent of my advertising budget in proven promotions and 20 percent in testing new variations. This formula generates a constant stream of profitable business from proven promotions while forcing me to continually test for better results. CONTINUALLY TEST EVERYTHING Continually test and evaluate everything you use or do to promote business. A partial list of things you should test includes: * Different offers * Different ad copy * Different web page layouts * Different sales letters * Different media (where you place ads) * Mailing lists * Different guarantees ... and some less obvious things like: * Timing of your advertising (day of week, week of month) * Products and/or services offered (or combinations of them) * Networking activity (time and money allocated) * Affiliate programs (time and resources to promote) TIP: Test the headline for an ad, sales letter or web page before testing what follows it. Find the headline that attracts the most readers before testing what the headline attracts them to read. Test only one change at a time or you won't know what variable produced the new result. Code each variation you test and track the results. Every time a change produces better results, make it your new standard and continue testing. There is no such thing as the perfect promotion. But continual testing gradually gets you closer to it. Testing is boring work for most business owners. But it pays off in higher profits and reduced risk. Start testing today if you've been avoiding it. Implement a program to continually test and evaluate everything you do to promote your business. The steady increase in your profits will surprise you. -- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ================================================================ 3) NEWS & CHANGES AT FRANK BAUER'S $1,000,000 WEB-MALL! This section will keep you updated on all important news & updates regarding Frank Bauer's $1,000,000 Web-Mall. Below you will read about the 6 most important news & updates during the month of October. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- 10/02/99 - The Step One Magazine entry got deleted after it merged with LEAP - Life, Education And Prosperity, Inc. Check it out at: http://www.leapnews.com/rep.cfm?Id=3996 10/14/99 - The order page of the Web Site Promotion Service got updated and improved. Take a look at: http://www.million-mall.com/submit.shtml 10/16/99 - The "X-Linking helps everybody" section got updated with the new $1,000,000 Web-Mall banner. Do you want to crosslink our sites? Surf here today: http://www.million-mall.com/cross.shtml 10/30/99 - At the $1,000,000 Discussion Board two new sections got added: "Fleemarket" & "Flohmarkt" Here you can buy & sell all kinds of used software and hardware (... as well as many other things!) You are invited to visit: http://www.million-mall.com/cgi-bin/UltraBoard/UltraBoard.pl 10/30/99 - It's finally finished! The self replicating website for all members of Frank Bauer's $1,000,000 Newsletter Referral Program is now up and running! Members can now finally check their LCP's and downline online. They can also change their data & password and submit their ads online! Check it all out at: http://www.million-mall.com/news/ 10/30/99 - New resources got added to the "List of FREE places on the Internet". Take a look at the "Free Web-Page Listing Service on the Internet", the "Free Web-Space on the Internet" and the "Free Classified Ad-Space on the Internet" sections. You find them all online at: http://www.million-mall.com/free.shtml ================================================================ 4) "How To Create Urgency So People Buy Now!" by Larry Dotson You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again. How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating. There are many different types of limited time offers. Here are a few: Limited Time Price Offers For example, Order Now! While the price is still low. After Dec 23,1999 this price will go up to... Limited Time Discount Offers For example, Order before Midnight, Nov. 5,1999 and you will get 25% discount! Limited Time Free Bonus Offers For example, Order before April 2, 2000 and you'll get a free bonus! Limited Time In Stock Offers For example, Order Now! While supplies last! After Oct. 31,1999 we can't guarantee we will have any left in stock. I'm not saying everyone will order the first time they see your ad. They may not be interested in your products or services. It depends on your ad and the person reading the ad. If they are interested, usually, limited time offers will make them buy now. Anyone may republish this article in their e-zine, e-book, web site, magazine or newsletter, as long as the resource box is included. -- 1075 FREE Business E-Books, Web Books And Courses! Go to: http://www.ldpublishing.com ================================================================ 5) FEEDBACK SECTION Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Great news for all existing members of Frank Bauer's $1,000,000 Newsletter Referral Program: The new self replicating web-sites for all members ARE finished. If you like, take a look at: http://www.million-mall.com/news/ With this new web-site members can earn LCP's not only on their own referrals, but also on all referrals that their own referrals refer. They can check their LCP's and submit ads online. Frank Bauer's $1,000,000 Newsletter does also offer a free webmaster resale program. You can earn 25% commissions on every LCP's sale! For more details check out the FAQ section at: http://www.million-mall.com/news/ If you have any questions, please let me know." ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 1 LCP. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: Filling out the online subscription form in the newsletter section of my web site at: http://www.million-mall.com/news/####.html Just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just sign-up for free at: http://www.million-mall.com/news/ Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. To submit an ad, visit the "Members Only Area" at: http://www.million-mall.com/news/ Click on the 'Members Only Area' link and use your Referral Program ID# and password to enter. If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the "Paid Advertisement Guidelines". Frank Bauer's $1,000,000 Newsletter does accept VISA, Mastercard, AMEX, Diners Club, Discover and JCB card as well as check and money order! Thank you. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- WANT to work from home but lack experience/success? We provide you with a FREE Turnkey Online Auto-Pilot Recruiting System! You will receive a Free Recruiting Website & Company Website, Online Store, RealTime Genealogy & Sales Tracking all FREE to test drive with FULL use, the system WORKS! I recruited 50+ in 1 month using the Internet! This system is the most comprehensive integrated online recruiting system in the industry today! Full Automation! 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To unsubscribe from this free newsletter please email: To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: mailto:Franks-Choice@million-mall.com ================================================================ ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Frank Bauer's $1,000,000 Newsletter * http://million-mall.com August-Sievers-Ring 15 * 24148 Kiel * Germany Voice: +1-530-326-4183 * Fax: +1-530-654-6402 or +1-801-365-6193 ICQ#: 8036878 * Email: mailto:Frank.Bauer@million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Does your web site need more traffic? Our Web Site Promotion Service submits your web site to 1000+ search engines & directories for only $24.95! Visit: http://million-mall.com/submit.shtml ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Still no million? Amazing lists of resources! Help for EVERY business! All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! Frank Bauer's $1,000,000 Web-Mall ==> http://million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, (C)1999 by Frank Bauer (except as noted) ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,