=================================== Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************************** Issue 05, November 01, 1996 ******************************************** Published by Frank Bauer http://www.million-mall.com =================================== CONTENTS 1) Good Morning! 2) "PROFIT FROM THE 'SECRET' OF THE COPYCAT PRINCIPLE" by Marty Foley 3) "Should You Rent Your Own Mailing List To Other Businesses?" by Frank Bauer 4) Feedback 5) Free Classified Ads =================================== 1) GOOD MORNING! Hi, and welcome to the fifth issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Friday, the 01st of November, 1996. If you'd like to write an article of general interest, MLM, Network Marketing, self improvement or your own MLM, send an email to news@add2it.com for our author's guidelines (Subject: Author - How to contribute ...). With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1996. ******************************************** POLICIES AND PROCEDURES ******************************************** To subscribe, send email to news@add2it.com (Subject: subscribe). To cancel your subscription, send an email to news@add2it.com (Subject: unsubscribe). I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to news@add2it.com (Subject: publication). If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Page" @ http://www.million-mall.com to increase our Web-Traffic please follow the following instructions: 1. Link your Web-Page to: Frank Bauer's$1,000,000 Web-Page @ http://www.million-mall.com 2. Email me at news@add2it.com (Subject: N-CROSSLINK) and write me your Web-Page URL, the name of your Web-Page and a subject you would like it to be listed under. or 3. Check out my web-page @ http://www.million-mall.comcross.htm for complete details. OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Editor, "Frank Bauer's $1,000,000 Newsletter" news@add2it.com =================================== 2) "PROFIT FROM THE 'SECRET' OF THE COPYCAT PRINCIPLE" by Marty Foley Multi-millionaire John D. Rockefeller is reported to have said: "When you hear of a good thing - something already working for the other fellow - don't delay but get in while you can." Therein lies a key to saving time and money in your business, as well as improving your chances of success: the "secret" of the Copycat Principle. The established leaders in your particular field have already blazed a trail for you. They've spent considerable time, money and effort researching what works and what doesn't. What the trail blazers have learned only through much trial and error experimentation and expense is largely available for you to learn - easily, and at little or no expense to you. There is no need to reinvent the wheel. (Even giant corporations borrow ideas from one another. You can do the same.) Closely examine the leaders in your field to determine the things they are doing right (so you can adapt them to your own situation) and the things they are doing wrong (so you can avoid them). Study their operating methods. Get on their mailing lists. Scrutinize their catalogs, brochures, ads, (especially their repeat ads), and other marketing materials. Try to adapt the winning elements of these to your own business, without copying anything illegal or that can otherwise cause problems for you. Ideas can be gleaned from others to help you in many areas, including: new products (and services) to develop or acquire; how to price them; how and where to market them; etc. This is not to say you should copy others too closely. Isn't variety the spice of life? Be a creative imitator. Aim to refine and improve on the ideas you glean. Use your own imagination and ingenuity, adding your own unique twist. Who knows, you may even come with something better! Especially when first starting out in business, lean heavily on the Copycat Principle. Venture into uncharted waters with extra caution. Once you're well established, you'll have more experience to draw from, making ventures into uncharted waters less hazardous. You have limited time and money to risk in your business. You can reduce that risk, thus increasing your likelihood of success, if you use the Copycat Principle. -- (C) by Marty Foley Email: Victory@Infohwy.com Get a FREE E-Mail Subscription to Marty Foley's GLOBAL PROFITS Newsletter. Discover money-making articles, free offers, and business-building resources to help you profit - online and off. To subscribe, send an e-mail message to: and type: 'SUBSCRIBE' in the subject line. =================================== 3) Should You Rent Your Own Mailing List To Other Businesses? by Frank Bauer Mail order dealers are always looking for more people to send their offers to. You'll find this out in your own business. Besides sending your offers out to people who answer our ad, you can expand your business by doing mass mailings to lists of people who have responded to offers similar to yours. You can make extra profits by renting your customer list to other dealers. Take note of the term "renting." Too many people use the terms "buy" and "sell" when talking about mailing lists. Mailing lists are rented, not bought and sold. When you rent a mailing list, it is for onetime use. Any customers who order from you can, of course, be added to your permanent customer list. But you shouldn't send out more than once to a rented list. This is unethical, as it robs the owner of the mailing list of revenues. How would you like it if someone paid you once for the mailing list YOU were renting out, then used it three or four times? Each time he used it would be a rental fee you DON'T get. So, mailing lists are not bought and sold. They are rented. How should you go about setting up your customer list so you can gain rental income? If you don't have a computer, the best way to go about it is by purchasing some photocopier labels. These can be found at any office supply store. Type your names and addresses once on labels. This is your master set. Then, when you get an order for your list, photocopy your master list onto new labels. The best customers to send an offer to are ones who have bought in the past thirty days. A list of names and addresses that are less than thirty days old can be rented for a higher rate than older names. I wouldn't bother renting names that are more than ninety days old, unless you specifically say they are that old in your ads. Most smart dealers won't rent them, though, so it may be a waste of your time. Also, a list of people who have just inquired about offers, but not ordered, will not rent for too much. A good idea is to have a friend whose name and address you can add to your list. Then, have your friend pass on to you anything he or she receives from those who rent your list. That way, you can tell if someone is using your list more than once without paying. This is called "seeding" the list. Also, you will get offers you have never seen before, that you may want to respond to. How much should you rent your list for? Read the ad sheets and tabloids you get in the mail and see what others are charging. Use this as a guideline. Despite what other writers may say, don't count on making $100,000 per year renting lists. Some people do, but they are the ones who do ONLY that, who have large, multiple computer setups, and spend thousands in advertising. Let THEM do that. While you may make a much smaller amount renting your list, it's still money you didn't have before. In your ads, be sure to include how old your list is, how many names, and where they came from. For example: "125 Fresh, Active Mail Order Buyer's Names from my Order list, all less than 30 days old. $2.00 plus 2 first class stamps. Order today! (your name and address)." This ad can be used as a classified ad or a typeset one-inch ad. Labels usually come 33 to a page (3 columns of 11), so you can fill this order with four sheets. Your cost should be less than 50 cents, so you make $1.50 per order, plus your postage expense is nothing. Enclose your best offers with your list, up to the maximum weight for the amount of postage you requested, and you will make more money with the orders you receive. You will get a lot of dealers who will pay for your names, if they are priced right. Like I said, you won't get rich, but it's more money, and you'll get some orders for your other offers, too. Add the names of those who rent your list to the list of names you rent. After all, they 're your customers too. -- (C) by Frank Bauer Internet: http://www.million-mall.com Email: news@add2it.com =================================== 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to news@add2it.com (Subject: feedback-include). If you don't want us to publish it, send it to news@add2it.com (Subject: feedback-exclude) =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Hello Frank, Thanks very much for the copy of your newsletter (issue 03) - I thoroughly enjoyed it, and would like to compliment you on the excellent and very relevant content, as well as the very readable layout thereof. I also enjoyed and admired the obvious attention to detail that went into publishing this newsletter, as is also the case with your web pages. Looking forward to the next issue. Thank you & regards, Gerhard. ++++++++++++++++++++++++++++ Gerhard Oosthuizen Tel: +27 11 802-8555 Fax: +27 11 802-8555 Mobile: +27 82 501-6200 E-mail: gerhard@global.co.za ++++++++++++++++++++++++++++ "Thank you very much. It's this kind of email messages which make my day such a big deal nicer." =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= =================================== 5) Free Classified Ads Frank Bauer's $1,000,000 Newsletter is offering free classified ads. The readership consists of people looking for business opportunities, and much more. Subscribers of "Frank Bauer's $1,000,000 Newsletter" can place one ad per issue FREE (up to 2 lines)! Ads have to be resubmitted for every issue. Up to 10 lines free for all active downline members of Frank Bauer, winners of the "Best improvement suggestion of the month contest" (check out Frank Bauer's $1,000,000 Web-Page @ http://www.million-mall.com) and authors of articles published in "Frank Bauer's $1,000,000 Newsletter". They all can place one ad up to 10 lines for FREE! Each line of your ad shouldn't exceed 75 characters (including spaces). Sorry, no ad-space for sale! 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For example, to get the issue #01, all you have to do is send an email to news@add2it.com (Subject: Back Issue #01). To unsubscribe from this free newsletter please email: news@add2it.com (Subject: unsubscribe). To review Frank Bauer's Choice, which just may be the right company for you, send an email to news@add2it.com with Frank's Choice in the subject line. =================================== \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ Frank Bauer - news@add2it.com http://www.million-mall.com August-Sievers-Ring 15, 24148 Kiel / Germany From rainy Kiel, not far from the Balticsea! Help for EVERY business!!! Check out my $1,000,000 Web-Page. \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ Would you like to get GOLD for FREE every month?? And get PAID to collect it?? http://rmi-corp.com/members/igt339.html Auto-Responder: Info339@rmi-corp.com \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ (C) 1996 by Frank Bauer (except as noted) \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/