================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 48, June 01, 2000 ******************************** Published by Frank Bauer http://www.million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Play, Win & Earn With Lotto Now!!! - Free fun drawing - win up to 500,000 Euro! - Guarantee: If you play for 12 month without ever winning, you will get paid 10,000 Euro! You can't lose! - Up to 32.5% first level commission - easy for you to earn! - Free, self replicating web site for all members in three languages... English, Spanish & German! Take a look at: http://www.add2it.com/and-win-the-lottery.shtml ================================================================ CONTENTS 1) Good Morning Everybody! 2) "The Four Best Ways to Market Your Affiliate Program" by Declan Dunn 3) News & Changes at Frank Bauer's $1,000,000 Web-Mall! 4) "Internet Tip of the Month" by Bob Osgoodby 5) Feedback Section 6) Classified Ads Section ================================================================ 1) GOOD MORNING EVERYBODY! I would like to welcome you to the 48th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Thursday, the 01st of June, 2000. The current number of subscribers is: 2805 I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at for the "Author's Guidelines". ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: To cancel your subscription, send an email to: I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://www.million-mall.com/cross.shtml OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" ================================================================ 2) "The Four Best Ways to Market Your Affiliate Program" by Declan Dunn If you look around the Internet, you would think the only way to promote an affiliate program is via banner ads. Everyone creates banner ads and invites people to place these at their site. Yet for many affiliate programs, the banner ad is simply a poor form of advertising. It encourages a limited response, is stuck on the top or bottom of the screen, and does little if anything for the affiliate, or your network. If you are going to use banner ads, be sure to drive them to one product page, or even better, to a sign up form where you can email them. These are the best methods to put banner ads into action. Okay, so what works better than banner ads for affiliate network? Here are some ideas: Email/ezine promotions to a qualified list: One of the funniest, common realizations at a recent conference was that customers do not buy until the third or fourth visit to a Web Site. Direct response marketing has been built on this fact for years, following up initial contacts with repeated messages inviting people to visit. Email is the best means to conduct this and to keep up with the volumes of email that come with a new affiliate program. Yet the real power of email comes in the endorsed mailing. When an ezine or list has been developed, with a trust between the writer and the audience, the endorsement is gold. It moves people from being strangers to being introduced to you personally. The unfamiliar is replaced by a recommendation from someone they trust. Response rates to email offerings are much greater; a recent article about the December Internet retail push claimed a 300% increase in sales via email than via other methods. This is the hottest, unknown affiliate promotion available. Text Links/Endorsement With Banner: PC World does an excellent job of increasing the response to their affiliate programs. PC World has an audience who buys online; over 90% of their audience have bought online. They are extremely selective with who they make their affiliate partners, for a good reason; they are good at selling advertising space, so little of this space is dead. When they do use affiliate networks, they favor a small banner ad that can sit in a side bar of the page, or at least not dominate the page. To the right of the small banner "button" is text that describes the benefits behind clicking on that banner ad. The text is a link, the banner is a link, and by combining the visual with a short text description, they are able to group affiliate programs on a single Web Page. It is an extremely effective method of offering more than one product on a page, without overwhelming the visitor. Once again, words do the explaining that pictures can't, and a picture tells a thousand words. Together, they are a potent affiliate advertising tool. Featured Product: An excellent method to increase affiliate leads is to offer a Web Page that acts as a featured product at the affiliate’s Web Site. This can be a stand alone Web Page or one that merges in with Web Page content at the affiliate’s site. The key is to focus on the product being sold, a one product offer that stands out from the rest of the page. This can be integrated into a site almost as a sponsorship, without the cost. For example, if a high traffic area of an affiliate’s Web Site is available, encourage them to feature your product in that section alone. It is more effective for the affiliate to test response rates, and for the affiliate network it will result in more qualified leads. This approach basically eliminates the grouping of affiliate programs and encourages people to click on this important product, because it appears to be featured. The featured product enables you to gain exposure at the affiliate’s site in a way that is perceived favorably by visitors. Storefront: The best affiliate responses can come from a storefront integrated into another Web Site. This can be as simple as putting a logo graphic on top of the page with a return link to the affiliate’s Web Site, so that the storefront appears to be an important part of the Web Site as a whole. Storefronts increase credibility by offering a selection of products in a single setting. The storefront should not be one of many at an affiliate’s Web Site, but an integral part of their efforts. While this requires more work on the part of the affiliate network, the returns can be much greater. Popular portal sites use this strategy often, but by extending it to highly trafficked sites, you can increase branding and perceived value of what you offer. A good idea is to mix the text/banner ad approach in number 2 to a storefront, so you can offer multiple products. A good rule of thumb is not to offer more than 3-5 products at another Web Site; too many choices confuse the visitor. Finally, the most glaring lack of focus in most affiliate networks is ad copy. Words are what motivate people to read, act, and buy. Without a good headline, testimonial, and ad copy, all your efforts will be hindered. Be sure that you look at the words you use in any of the four methods and find the ones that work best for you, and your affiliates. Adapt your words until you find the ones that pull the best. As I like to say, there are two types of businesses online; those who test, and those who lose money. If you are not testing, counting, and quantifying your affiliate network efforts, you are missing most of the value . . . guaranteed. -- Declan Dunn is one of the top experts on affiliate programs and the author of "Winning the Affiliate Game." ( http://activemarketplace.com/winning ) ================================================================ 3) NEWS & CHANGES AT FRANK BAUER'S $1,000,000 WEB-MALL! This section will keep you updated on all important news & updates regarding Frank Bauer's $1,000,000 Web-Mall. Below you would usually read about the 4 most important news & updates during the month of May. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- 05/29/00 - The Referral Team web pages of Frank Bauer's $1,000,000 Newsletter got updated. Not only the design changed, also the content in the FAQ section got improved. Several commonly asked questions got added. http://www.million-mall.com/news/ BTW: I plan to add a free computer drawing into the Referral Team pages. Please take a peek and let me know your opinion: http://million-mall.com/free-computer-giveaway.shtml 05/27/00 - And again the "Free things on the Internet" section got updated. The following pages got more content: Free Classified Ads, Other Free Things & Free Newsletters (A - E) + (F - J). http://www.million-mall.com/free.shtml 05/27/00 - A new resource for all newsletter publishers as well as everybody looking for great advertising rates got added in the Traffic Building Mall: Two Dollar Ads - Send your ad to 1000s for only two dollars. - See the difference non spam ezine ads make. http://www.million-mall.com/traffic-building.shtml 05/27/00 - The links at the X-Linking helps everybody section got updated. http://www.million-mall.com/cross.shtml ================================================================ 4) "Internet Tip of the Month" by Bob Osgoodby Just Over Broke You probably get hundreds of emails a week promising great riches. "Financial Freedom", "Earn Money While You Sleep", "Be Your Own Boss", "Create Your Own Destiny", "Escape Your Dead End Job", "Be Able to Watch Your Kids Grow Up While Making Money", "Work at Home", are all common headlines. Are these statements true? First, let's have a reality check. Today over 90 percent of start-up businesses on the Internet fail within the first year. The majority of these fail in a few short months. Why? The answer to this is simplistic. Many people are conned into a program that cannot succeed without selling the same program to other people. This is a typical example of a pyramid, and when you run out of suckers to sell the program to, you are out of business. Others jump into a program without finding out the particulars first. Envelope stuffing is a perfect example. You are promised one dollar for every envelope you stuff. With visions of "sugar plums dancing in your head", you figure you could do hundreds a day. Let's face it - machines can stuff thousands an hour. Why would someone pay you a dollar apiece? They won't - it's a con - pure and simple. Some might stumble on a legitimate venture - yes there are some out there. But they followed the "Earn Money While You Sleep" routine. They believe if they follow some simple directions, they will be "rolling in dough" without having to do any work. When the postman isn't filling their mailbox with $20 bills, they lose heart and quit. Others might buy some "obsolete government reports" on a CD and believe the "rap" that they can sell each one for $15 a pop. They get a free email account, a free web site, and are in business with just the cost of the CD. That business might last a week. The ones I get a kick out of are where they "front load" you with merchandise. You could have thousands invested before you realize you have been taken. Most of the people trying to sell this deal, are only trying to recover the money someone else conned them out of, and hope you will be gullible enough to let them fleece your pockets. Anybody want to buy a "water filter"? I know someone with a garage full. With the exception of a naïve minority, people are "savvy" enough to avoid the majority of these scams. So, if you want to get into business on the Net, use some common sense and do some "due diligence" investigation before jumping in with both feet . Do some people make money on the Net? Sure - but guess what? They work for it. Some may tell you that JOB is a dirty word and stands for "Just Over Broke". Working for yourself is hard work if you want to succeed. You must run your "Home Business" with the same discipline you would use in any other. You must advertise, advertise, advertise - if people don't know you're there, how do you expect them to find you to do business? Be prepared to work 60 to 70 hours a week or more if it is a full time venture. But how about those who need the financial security of their job, while trying to develop their online business - can they hope to succeed? Yes! But they have to put in their effort in the evenings and on weekends. They have to approach it with the same attitude as someone doing it full time. There are a lot of good opportunities "just ripe for the picking" out there. If you avoid the obvious scams, and do some "due diligence" investigation, you will find one. If the first few don't work for you, don't lose heart. Be sure you give it enough time and effort before giving up. If you are sure it won't, "cut your losses" and move on to something else. It may take some time to find a "fit", but when you do, it will be worth your time and effort. -- Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com ================================================================ 5) FEEDBACK SECTION Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: If you don't want us to publish it, send it to: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "All existing members of Frank Bauer's $1,000,000 Newsletter Referral Program: You can submit your ads & sponsor ads right online in the members area of your web site. Please take a look at: http://www.million-mall.com/news/ With this new feature the system will check right away if you have sufficient LCP's and confirm your ad right away. No more waiting for an approval email! Frank Bauer's $1,000,000 Newsletter does also offer a free webmaster resale program. You can earn 25% commissions on every LCP's sale! For more details check out the FAQ section at: http://www.million-mall.com/news/ If you have any questions, please let me know." ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 1 LCP. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: Filling out the online subscription form in the newsletter section of my web site at: http://www.million-mall.com/news/####.html Just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just sign-up for free at: http://www.million-mall.com/news/ Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. To submit an ad, visit the "Members Only Area" at: http://www.million-mall.com/news/ Click on the 'Members Only Area' link and use your Referral Program ID# and password to enter. If you are interested in buying LCP's, please email my autoresponder at for the "Paid Advertisement Guidelines". 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