================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 37, July 01, 1999 ******************************** Published by Frank Bauer http://million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = $$$ FREE INTERNET INCOME COURSE-$295 VALUE $$$ *Insider Secrets, Strategies and Gems on Web Promotion of Your Product or Service. *Written By a Well-known Marketing Genius. *Discover Why Our Site Gets Over 70,000 Hits Per Day; Biggest Growth in the Last 30 Days. http://www.sixfigureincome.com/free/?53569.3 ================================================================ CONTENTS 1) Good Morning! 2) "Online Marketing Maintenance Plan." by Jim Daniels 3) "Increase Your Sales And Profits With A Powerful Offer" by Bob Leduc 4) Feedback 5) Classified Ads Section ================================================================ 1) GOOD MORNING! I would like to welcome you to the 37th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Thursday, the 01st of July, 1999. The current number of subscribers is: 1838 I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "Online Marketing Maintenance Plan." by Jim Daniels Okay, get out your schedules. It's time to pencil in the most important "appointments" you MUST attend as a small business owner. I'm sure you've heard over and over that as a small business owner, most of your time should be spent on marketing. And while this is true, pinning down the specifics can be a daunting task. Unless you have a regular routine you can follow, your efforts will yield inconsistent results at best. So how do the most successful marketers keep up with the constant chore of promotion? They follow a regular schedule and attend their own "marketing maintenance appointments!" Based on my own promotion, I've worked up a mock schedule for you. This stuff really works for me, and may work for you too. Naturally I don't expect you to follow it to the letter, but this should help you develop your own "online marketing maintenance plan." Here we go... Daily: - Answer email. If this is not already your number one priority online, it should be. People expect answers quickly in cyberspace. If you show them that you are ready and willing to help, you'll earn their trust and their business. - Perform one marketing-related task. Even if it is fifteen minutes to register at a search engine or post to a bulletin board, make a commitment to perform at least one marketing-related task per day. Weekly: - Add a page to your website. Even if it is a short report about your area of expertise, adding pages regularly will increase your exposure by giving your site more points of entry. This will also show customers that your site is not stagnant. - Add a dozen or so search terms to your goto.com account. You DO have a "goto" account don't you? www.GoTo.com lets you buy targeted clicks to your site for as little as a penny. This marketing strategy is gaining popularity rapidly among many prominent marketers. One of our private site members has utilized this strategy and added 15,000+ visitors by spending $150 a month. He never pays more than $0.01 for any click! Enough said. Monthly: - Submit any new web pages you've added to at least 5 new search engines. Once you're in the major engines like AltaVista, InfoSeek and Excite, go for the "next level" engines like Thunderstone, MetaCrawler, LookSmart. These engines are included in searches from multi-engine search sites such as dogpile.com and others. Your site needs to be listed with as many search engines as possible. - Find one new ezine to advertise in. Advertising in most ezines is still one of the biggest bargains on the internet. In many cases your cost of advertising is recouped with just one or two sales. A few ezines I've advertised in with excellent results are DEMC and Web Marketing Today . If you have not tried ezine advertising you may be surprised at the results. Each time you find one that works, just add them to your regular advertising schedule and before long you'll see a steady incline in profits. (Why not start with the one you're reading right now - if YOU are reading it, your target audience may be reading it too!) - Submit an article to a list of targeted ezine publishers. Here's how effective this can be. Just last month I released a tip I wrote for my BizWeb E-Gazette. The following week it appeared at internetday.com and generated over 2000 visitors to my site. Talk about effective promotion. Article submissions need to be on your schedule. Quarterly: - Set up one completely automated marketing tool. What is an automated marketing tool? Something you implement, which promotes your site 24 hours a day and does 100% of the work. (Isn't the web a great place to do business!) Here's an excellent example of how to use this strategy... http://www.letemknow.com/ - This site sets up a referral form for you to post on your site. Your visitors can then refer their friends and associates to your site with a few clicks. letemknow.com builds the forms for you in seconds and it'll take you just a few minutes have the referral service on your site. Unlike many similar services, this one isn't interested in grabbing your traffic. It simply helps you generate countless referrals to your site. - Sign on one joint-venture. Joint ventures work great on the internet. There are two ways you can utilize this to add profits. First, you can contact webmasters who market similar products and services and ask them if they would be interested in offering yours. Give them 25% - 50% of the profits and it's a win-win situation. Another way to use this strategy is to promote another webmasters' product or service (something you can get behind) to your subscribers or customers. No matter which method you choose, doing this quarterly can double your yearly income. If you haven't tried it yet, start by keeping a notebook of possible joint venture candidates and contact them on schedule. There you have it. A real marketing maintenance schedule that works. If you don't already have your own schedule, I invite you to print this one out and use it as your own. As you find new marketing resources that work, add them in and remember, always keep your appointments! -- Want FREE site promotion assistance? Subscribe to the BizWeb E-Gazette. Each issue features new and powerful ways to generate traffic to your site. Or visit ================================================================ 3) "Increase Your Sales And Profits With A Powerful Offer" by Bob Leduc - Copyright 1999 Did you ever buy something you didn't really want because the bonus you received was worth the price you paid? I did it this week. Several days ago I received an offer in the mail from a leading business magazine. Only one paragraph in the two page letter mentioned the benefits I'd gain by reading the magazine. Instead, it promoted the "perfect book for entrepreneurs" I'd get free by subscribing. The letter even enhanced the offer by guaranteeing a full refund of the entire subscription fee if at anytime during the coming year I didn't like the magazine. The free book alone was worth the subscription fee. It was an offer I couldn't refuse. I subscribed. ALWAYS INCLUDE AN OFFER IN YOUR ADVERTISING An irresistible offer is the number one reason why people buy something. Anytime you want to dramatically increase the response to your advertising, dramatically improve your offer. Many small businesses don't always include an offer in their advertising. This is a costly mistake because it doesn't provide a reason for prospective customers to respond. The best way to get a response to your advertising is to make an offer your prospects can't refuse. Your initial offer doesn't have to generate sales. It can generate leads or traffic to your business or website. An offer to generate leads or traffic requires you to develop another offer to convert those leads into customers. Developing two different offers is more work but it usually produces the maximum number of sales at the lowest cost per sale. HOW TO DEVELOP AN OFFER I've used the following 4 step procedure many times to create powerful offers. It's simple and easy to follow. Even someone without special talent, skill or previous experience can use it to create a powerful offer. STEP #1: Select one product or service to promote in your offer. If you sell a variety of products or services select only one to feature in your offer. STEP #2: Decide what specific action you want from prospects or customers who receive your offer. For example, do you want them to call or write to you for more information? Do you want them to visit your website? Do you want them to come into your store? Do you want them to call for an estimate? STEP #3: Make your best offer. Make it as attractive as you can afford. A discount plus a free bonus will generate more responses than a discount alone. A discount plus a free bonus and a money back guarantee will generate an even greater number of responses. STEP #4: Calculate the profitability of your offer. Don't forget to include the cost of advertising. A thin profit from your initial offer may be acceptable if you know it will generate repeat business. Otherwise, revise your offer. **SUGGESTION: Sometimes you can increase your profit and the benefit to your customer at the same time. Simply add a low- cost bonus item with high perceived value and increase the price to the level required to produce the profit you need. Always include an offer in your advertising. It's the primary reason why people buy something. Use this simple 4 step procedure to develop your offer and watch how fast your sales and profits increase. -- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ================================================================ 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Frank Bauer's Web Site Promotion Service does now offer a free webmaster resellers program. You can earn 30% commissions on every sale of a web site promotion to 1000+ search engines & directories! For more details check out this web page: http://www.million-mall.com/submit.htm If you have any questions, please let me know." ================================================================ 5) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm?#### Just replace the #### with your Referral ID#. Or . . . 2. Sending an email to mailto:Newsletter@million-mall.com (Subject: Subscribe ####) Again, just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com?Subject=Join_Referral_Program The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. Please email your classified ad text to: mailto:News@million-mall.com?Subject=Ad_for_Newsletter Please include the following info in the message of your email: 1. 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