=================================== Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************************** Issue 01, July 01, 1996 ******************************************** Published by Frank Bauer http://www.million-mall.com =================================== CONTENTS 1) Good Morning! 2) "EMAIL 101 or HOW TO GIVE GOOD EMAIL" by Frank Bauer 3) "The Secret Of MLM (40 Millionaires A Day)" by Stephen Boston 4) Feedback 5) Free Classified Ads =================================== 1) GOOD MORNING! Hi, and welcome to the very first issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Monday, the 01st of July, 1996. If you'd like to write an article of general interest, MLM, Network Marketing, self improvement or your own MLM, send an email to news@add2it.com for our author's guidelines (Subject: Author - How to contribute ...). With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1996. ******************************************** POLICIES AND PROCEDURES ******************************************** To subscribe, send email to news@add2it.com (Subject: subscribe). To cancel your subscription, send an email to news@add2it.com (Subject: unsubscribe). I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to news@add2it.com (Subject: publication). If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Page" @ http://www.million-mall.com to increase our Web-Traffic please follow the following instructions: 1. Link your Web-Page to: Frank Bauer's$1,000,000 Web-Page @ http://www.million-mall.com 2. Email me at news@add2it.com (Subject: N-CROSSLINK) and write me your Web-Page URL, the name of your Web-Page and a subject you would like it to be listed under. or 3. Check out my web-page @ http://www.million-mall.comcross.htm for complete details. OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Editor, "Frank Bauer's $1,000,000 Newsletter" news@add2it.com =================================== 2) EMAIL 101 or HOW TO GIVE GOOD EMAIL The purpose of this article is to help you be more productive, efficient and successful using online services. The commercial use of the Internet is no longer taboo. The question is not whether to use the Internet for business, but rather HOW to use the Internet for business. You hear a great deal of talk about the World Wide Web, FTP and Newsgroups, but by far the largest use of the Net and online services is for Email. Regardless of your plans for using online services, you will need to make good use of electronic mail. This article focuses on this aspect. Screen Names Everyone who signs onto an online service has an Email address or screen name. This is usually a series or combination of letters and/or characters. My screen name for America Online (AOL) is FrankBaGer. If someone were to send me mail from outside AOL, they would need to use the full Email address of news@add2it.com. Upper and lower case do not matter as Email addresses are not case sensitive. If you’re online, you already have a screen name, but you may be able to have several without creating a new account. AOL allows up to five. It’s important to have an easily identifiable and UNIQUE screen name. Avoid using lots of numbers. It’s best to find something that identifies you and/or your business. An good example for a company’s Internet address is NetwSol@aol.com (Network Solutions International). Isn’t that easier to remember and keyboard than Braylo4971 or RTIN7629? If possible, avoid the use of O’s and zeroes when it might not be clear whether it’s a number or a letter. It’s often very hard to tell the difference. Brevity and Speed is Key Anyone receiving mail from you will appreciate you being direct and to the point. This applies to ALL communications such as newsgroups postings, etc. People are busy, they are paying for their time online and they will not take kindly to lengthy Email messages. Short, clear sentences are always best. They’re more powerful, too. Be sure to answer your mail promptly. This is a medium of speed, and if you take several days to get back to someone, you will have missed much of the value and possibly offended someone in the process. If you won’t have time to respond as completely as you would like, use the "Reply" feature on your mailing application and at least acknowledge the receipt of their message and when and how you will be responding. Be Colorful and Conversational Writing in a friendly and conversational manner will help get your mail read. People will enjoy reading what you have to say and look forward to your future communications. Use a colorful and folksy style. It’s okay to write things like "gonna" instead of "going to." Humor is a powerful communicator. I encourage you to use it. However, be careful. The person reading your message will not have the benefit of seeing your face or hearing your tone of voice to help them get your real meaning. Your attempt to be "cute" could come across as being sarcastic, critical or condescending. In all your communications, just remember to be yourself—nobody else is better qualified. Etiquette and Netiquette Cyberspace can sometimes be as cold and heartless as outer space. Many people think that just because they are communicating with a "faceless" person that they can say anything they want and be extremely impolite in the process. They can, of course, but it doesn’t build good will and that’s what you want. Business is a network of communication against a background of relationships. By being polite and courteous, you will go a long way toward creating worldwide relationships that work for you. The wilds of the Internet are ruled by a frontier kind of justice. You may get flamed by rude and arrogant people from time to time, but don’t stoop to their level. Like someone once said, "Never wrestle with a pig. You’ll both get dirty—but the pig will like it." I believe that with every utterance, we’re either building up or tearing down. It’s never static. Your messages represent who you are and what you stand for, so make them something to be proud of. It’s also best to avoid using all caps in your messages. ALL CAPS IS LIKE SHOUTING AT SOMEONE. And it’s not appreciated. Caps are also harder to read. It’s OK to use abbreviations like, "looking 4ward 2 seeing u this pm" with people you know well, but ALL messages should use proper grammar and, of course, be spelled correctly. There’s a whole slew of abbreviations that you will see used in Cyberspace. BTW—By the way. IMHO—In my humble opinion. TPFIC—tongue planted firmly in cheek, etc. Have fun with them. Off-line Composition Most online services allow you to compose and read your mail off-line. This reduces your hours online and you will be more relaxed and take more care with your composition and responses when you know the meter isn’t running. Cut and Paste Assuming you are using a windows environment, you need to become proficient at cutting and pasting for Email messages. Often, you will have information in documents that you will want to include in the body of your Email. It’s easy to do with cut and paste. Take some time to learn the keyboard shortcuts and study the Windows manual on using these features. It will save you lots of time in the long run. Attaching Files I also recommend learning how to attach files to your Email messages. They should be files in either clean text, or else be in a format that you know your recipient can read. If you attach a Word 6.0 file and your friend is using an older version of PFS or even a newer version of WordPerfect, they may not be able to read the file. ASCII or plain MS DOS Text is the safest. Flashmail AOL has a feature available starting in Version 2.0 which allows you to log on, send your mail and retrieve your mail in "flashmail sessions." Other services have similar features, although they sometimes charge extra for it or you must buy a special program. Flashmail or its equivalent will save you a great deal of logged time. You can have Flashmail log on for you automatically several times a day if you want. If you don’t have AOL Version 2.0 or newer, get it now. The graphics are better and it comes equipped with Flashmail. You can download it or have AOL send it to you at no charge. It’s a must. Unsolicited Mail There’s a lot of controversy about sending unsolicited mail to people. It’s done all the time, but it’s clearly frowned upon. If you do it, you will likely get flamed, reported to your service provider, letter bombed (massive mail sent or faxed to you) or all three. It does work, though, and I have responded to many of them asking for more information. If someone does it more than a couple of times, I let them know that I don’t like it and if they do it again, I will report them to their service provider. I haven’t reported anybody yet. If you do it, keep your messages short and apologize for the intrusion. Expect to get flamed occasionally. There is, however, a pretty slick way to talk about your business unobtrusively. You can respond to people’s ads requesting information about what they are selling and include a "by-the-way" (BTW) with information about what you have to offer. Keep it short and you will not likely get into any problems. Of course, you have to deal with all the info they will send you, but it’s usually good research. Another trick is to respond to anyone who sends you unsolicited mail with a "reply" that includes your services and product information. It’s quick and... hey, you never know. Blind Carbon Copies It’s possible to send your Email messages to more than one person at a time. You can do this by adding additional names to your "TO:" or "CC:" lines. You can automate this to some extent by developing frequently posted address book groups. See your mail program for additional details. Many programs also have the capability of using a blind carbon copy. This means that the other recipients will not see the entire list of the others who are receiving the same message. This can be very useful as well as save space on your recipient’s Email message. AOL does this by enclosing CC Email addresses in double parentheses separated by commas. Example: ((FrankBaGer, NetwSol, WLC757)) You may also want to CC yourself from time to time to see how your messages look after they have gone through the electronic pipelines. Member Directory Information Most online services have membership directories or profiles. It’s important to have as much useful information in your membership profile as possible. By useful, I mean information that helps you to market what you are selling like yourself. Before some people will answer you ads or send you money, they will sometimes look you up to see if you are who you say you are. It adds just a little more credibility. If you have the right words in your file, you may also get some inquiries about your company just from people scanning directory profiles. Signatures I recommend that every communication include your "signature." A signature is an opportunity to do some advertising in a way that is considered proper by almost everyone on the Net. I show an example of my own signature at the end of this newsletter. You can have 6-8 lines of type with information about who you are, where you are and what you do. You can have it in a separate file and just insert or paste it onto the end of your Email messages. If done properly, it can be a valuable marketing tool-especially on newsgroups . As in all things with computers and being online, nothing will help more than putting the time into exploring and practicing. It’s well worth the investment to capitalize on this incredibly powerful medium that is really just coming into its own. Have fun with it. I hope this information has been helpful. -- (C) by Frank Bauer Internet: http://www.million-mall.com Email: news@add2it.com =================================== 3) SECRET of MLM - 40 Millionaires a day Copyright (c) Stephen Boston All Rights Reserved The purpose of this special report is to show you a fantastic marketing method that is a very unique and powerful way to make huge amounts of money. In this report you are going to learn about Network Marketing (or Multi-Level Marketing). This marketing method has a track record for making ordinary people quite wealthy. NETWORK MARKETING: The latest statistics tell us that there are over 832,000 millionaires living in the United States and 20% of them have made their fortunes in the last 12 years in network marketing. Conservative calculations estimate that network marketing is making over 40 new millionaires every day. Network marketing has been around for over 30 years, and is not so much "a business" in itself as it is a way of doing business (it is a "marketing method" only). It is a concept of many, many people each doing a little work as opposed to a few people doing a lot of work. In fact network marketing or multi-level marketing (MLM) is one of the most promising income opportunities in America today. Its an opportunity that has been tested and proven for more than 30 years, and today it represents a multi-billion dollar industry which is successfully providing income for hundreds of thousands of Americans from all walks of life. Almost anyone who has a true desire to be successful can become so in MLM. Some of the biggest money earners have been relatively unsophisticated, non-business people. Some of the most successful distributors in the industry never even finished high school. And, most of today's successful distributors had little or no money for investment when they began. Let me give you an example of how multi-level marketing might work for a fictional company selling a new super duper car polish. One application lasts for one year and it never fades or clouds up. This polish we will call Super Duper Sheen. It sells for $29.95. It costs the company around $5.00 to make. This leaves $24.95 for company profit and commissions and bonuses to its distributors. Our polish company sells the product to its distributors for $19.95 plus shipping. The distributor can sell it retail for $29.95 and pocket $10.00 in profit. In addition to retail profits, distributors can sign up other distributors. The company pays $2.00 to you for every sale your distributors make. If they recruit distributors, you make $2.00 on every sale those distributors make also. This fictional company pays commissions on distributors up to 6 levels deep. Lets take a look at the profits if everyone recruited 6 distributors and each distributor made 1 sale a month and each sale generates a $2.00 commission for up to 6 levels. Your 6 distributors you recruited would earn for you: 6 x $2 = $12 Each distributor had 6 distributors under them (6 x 6 = 36) 36 x $2 = $72 Those 36 each have 6 distributors (6 x 36 = 216) 216 x $2 = $432 Those 216 each have 6 distributors (216 x 6 = 1,296) 1,296 x $2 = $2,592 Those 1,296 each have 6 distributors (1,296 x 6 = 7,776) 7,776 x $2 = $15,552 Those 7,776 each have 6 distributors (7,776 x 6 = 46,656) 46,656 x $2 = $93,312 Did those figures surprise you? You sell just 1 bottle of Super Duper polish yet you make over $100,000 that month. The company sells over 50,000 bottles of polish with no marketing costs, out of $29.95 it pays out $22.00 in bonuses and commissions. The company has a production cost of $5.00 a bottle so it makes almost $3.00 a bottle in profit. The company made over $150,000 that month in net profit! With programs not unlike the one just described, people have gone on to become totally financially independent in five years or less and some of them have actually been able to completely retire in as few as 1 to 3 years. This industry is more than thirty years old and already distributes several billion dollars worth of goods and services every year. Yet, the vast majority of people don't even know what the terms "network marketing or MLM" mean. Because of the growth explosion that is now under way, experts say that the time to get started in a network marketing career has never been better than it is right now. As an independent marketer, you have an unparalled opportunity to build a marketing organization by simply sharing the opportunity with a few committed people like you who are willing to go out and reproduce their effort by sharing the same opportunity with another generation level of equally committed people. As this process continues through four or five generation levels, you'll be earning commissions and bonuses from the efforts of everyone in your entire organization. This is why some people in the MLM industry today are earning as much as $10,000 to $100,000 per month. Do you know of any other income producing opportunity which offers this kind of opportunity? MLM is the only business I know of that lets you multiply your efforts so that your income does not depend entirely on what you do, but rather, is enhanced greatly by the efforts of every member of your marketing team (your downline). Each of us have only so many hours in a day. In MLM you have the wonderful option of time leveraging through the principle of duplication of effort. What other business is legal and ethical and: 1. Allows you to start part-time and from your home without the risking your present income? 2. Allows you to start with a very small, affordable investment? 3. Allows you to progress at your own pace? 4. Has unlimited income potential? 5. Has no territorial, sex or seasonal limitations? 6. Requires no special skills or talents? 7. Is operated with very low overhead and no employees? I think you will agree that there is no business on earth like Multi-Level Marketing. The right MLM opportunity can make things happen in your life! The secret that is making 40 millionaires a day is yours! MLM gives the ordinary person that chance for great wealth. If you are not involved in MLM, what are you waiting for? -- (C) 1996 by Stephen Boston All Rights Reserved =================================== 4) FEEDBACK Each month, I am going to post a few feedback emails from the readers and answer them here in this section. If you want your email to be included here, send it to news@add2it.com (Subject: feedback-include). If you don't want me to publish it, send it to news@add2it.com (Subject: feedback-exclude) =================================== 5) Free Classified Ads Frank Bauer's $1,000,000 Newsletter is offering free classified ads. The readership consists of people looking for business opportunities, and much more. Subscribers of "Frank Bauer's $1,000,000 Newsletter" can place one ad per issue FREE (up to 2 lines)! Ads have to be resubmitted for every issue. Up to 10 lines free for all active downline members of Frank Bauer, winners of the "Best improvement suggestion of the month contest" (check out Frank Bauer's $1,000,000 Web-Page @ http://www.million-mall.com) and authors of articles published in "Frank Bauer's $1,000,000 Newsletter". They all can place one ad up to 10 lines for FREE! Sorry, no ad-space for sale! =================================== =>> Thanks for reading "Frank Bauer's $1,000,000 Newsletter". Have a *great* day! <<= =================================== Please feel free to forward this issue to a friend or associate... or just have him send an email to news@add2it.com (Subject: subscribe) to subscribe to "Frank Bauer's $1,000,000 Newsletter". To receive a back issue of "Frank Bauer's $1,000,000 Newsletter", send an email to news@add2it.com (Subject: Back Issue #xx). For example, to get the issue #01, all you have to do is send an email to news@add2it.com (Subject: Back Issue #01). To unsubscribe from this free newsletter please email: news@add2it.com (Subject: unsubscribe). To review Frank Bauer's Choice, which just may be the right company for you, send an email to news@add2it.com with Frank's Choice in the subject line. =================================== \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ Frank Bauer - news@add2it.com http://www.million-mall.com August-Sievers-Ring 15, 24148 Kiel / Germany From rainy Kiel, not far from the Balticsea! Help for EVERY business!!! Check out my $1,000,000 Web-Page. \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ (C) 1996 by Frank Bauer (except as noted) \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/