=================================== Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************************** Issue 07, January 01, 1997 ******************************************** Published by Frank Bauer http://www.million-mall.com =================================== CONTENTS 1) Happy new year! 2) "WHY DOES INFORMATION MAKE SUCH IDEAL PRODUCTS?" by Marty Foley 3) "May the Force be with You" or "Why You Didn't Succeed at Network Marketing" by Fred & Christina Raley 4) Feedback 5) Free Classified Ads =================================== 1) HAPPY NEW YEAR! I would like to wish a Happy Prosperous New Year to everybody out there. Wishing you all the success you want for this new year and welcome you to the seventh issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Wednesday, the 01st of January, 1997. If you'd like to write an article of general interest, MLM, Network Marketing, self improvement or your own MLM, send an email to news@add2it.com for our author's guidelines (Subject: Author - How to contribute ...). With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal has been to have at least *one million subscribers* until the end of 1996. It's today the 1st of January 1997 and I have so far 275 subscribers. Considering that I did start only 6 month ago on 1st of July 1996 I think that even if I didn't reach that goal by now, it has been a very good start. Considering this I will change my goal to *one million subscribers* until the end of 1999 and I am sure that goal will be easier to accomplish. ******************************************** POLICIES AND PROCEDURES ******************************************** To subscribe, send email to news@add2it.com (Subject: subscribe). To cancel your subscription, send an email to news@add2it.com (Subject: unsubscribe). I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to news@add2it.com (Subject: publication). If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Page" @ http://www.million-mall.com to increase our Web-Traffic please follow the following instructions: 1. Link your Web-Page to: Frank Bauer's $1,000,000 Web-Page @ http://www.million-mall.com 2. Email me at news@add2it.com (Subject: N-CROSSLINK) and write me your Web-Page URL, the name of your Web-Page and a subject you would like it to be listed under. or 3. Check out my web-page @ http://www.million-mall.comcross.htm for complete details. OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Editor, "Frank Bauer's $1,000,000 Newsletter" news@add2it.com =================================== 2) "WHY DOES INFORMATION MAKE SUCH IDEAL PRODUCTS?" by Marty Foley It's a proven fact that many of the most successful direct marketers all sell information products. Here are several advantages of information that make it such an ideal product: Uniqueness Any direct marketer worth his salt knows that the best products for direct marketing are unique, or at least not easily available elsewhere. Copyrighted information products that you've created fit into this category. When you have exclusive rights to a product in this way, you have your own little 'monopoly.' Granted, an information product you create may be not be fully unique in that the same subject may be addressed in other information products, but copyright laws give you exclusive control over products you've originated. To get your unique delivery of the information, people must go through you - directly or indirectly - to obtain it. Either way, you profit. You Get More Profit From Products You Control While selling other people's products has it's advantages, it's less profitable than products you create or otherwise have exclusive rights to (such as by purchasing the rights to a product someone else has created). You get only around 40-60% of the profit from other people's products, but 100% of the profit from products you control. Potential To Bring You Income For Years If you create a sought after product that meets the wants/needs of a growing market, perhaps update it occasionally to keep up with changes in the field, and continue marketing it, it's possible to continue earning income from it for years after creation. Such products you've created are yours for life, or until you decide to sell the rights to someone else. Inexpensive To Test It's an unfortunate fact that of the countless products introduced into the marketplace each year, most fail. While there are tricks of the trade for increasing your chances of information marketing success, as I reveal in Information Gold Mine, it's risky to invest much time, money and effort in a product until it's a proven seller. Fortunately, there are ways to test most types of information products on a small scale before investing much of your precious resources in them. Some types can even be produced one at a time, as orders are received, eliminating inventory. This means you can test the saleability of a product with little risk. By minimizing your risk and learning as you go, you'll be better able to absorb your mistakes and endure until successful. Easy To Store And Handle Information products are compact in size, so they don't require much storage space. They require no special care, and hold up comparatively well under rough shipping and handling. Inexpensive To Ship Information products are lightweight, and the Postal Service even allows a special reduced shipping rate for certain types of info-products. If sold over the Internet, everything from promotion to shopping, purchase and even delivery of the product can be done electronically, without any shipping expense. No fuss, no mess. Once You've Struck Gold With One Product, You Can Continue Mining It For More Gold No matter what goal a product is designed to help your audience achieve, or what problem it's designed to help them solve, there are additional related goals/problems within their field that they want to achieve/solve. One of your jobs should therefore be to find out what these are, and then find or develop other products designed to help your audience reach these related objectives. The most profitable products to add to your line are, of course, those you create. Fortunately, developing new related products doesn't mean you always have to create entirely new material starting from scratch. Once you've struck gold with one product, you can continue mining it for more gold by re-packaging and selling it in other formats. In practice, this means: *One book can be broken down into several Special Reports, audio tapes, videos, etc; *Several related smaller products (such as Special Reports) can be grouped together to form the foundation of a new book or other major information product; *A chapter or section of one product may be expanded later into yet another major information product, etc., etc. Information Products Have Built In Promotional Capabilities Here are two ways information products have built-in promotional capabilities: *Excerpts of info-products you've created can be used as articles to promote sales of the product itself, as well as other related products or services; *A catalog included in a printed information product you create (what I call an in-product catalog), is a smart way of using each to promote everything else you offer. The cost (which is very minimal anyway) is included in the production cost and passed on to your customers. What I especially like about an in-product catalog is that it's kept for as long as the product is kept! If a product doesn't lend itself to including an in-product catalog, (such as an audio or video tape) you can at least include a message within it inviting your audience to contact you for details on other products and services they can benefit from. Both of these methods are effective ways to slash the cost of acquiring new prospects and selling more to previous buyers. Can you think of any other type of product with such built in promotional capabilities? As we've just considered, there are many reasons information makes such ideal products. If you compare these advantages to other types of products sold through direct marketing, you will see that information makes one of the most ideal products of all time. -- (C) by Marty Foley Email: Victory@Infohwy.com Marty Foley reveals how you can profit from your own and other's information in the form of books, booklets, audio cassettes, and more in the brand new Revised Second Edition of INFORMATION GOLD MINE: How You Can Make Real Money Writing, Publishing And Selling Information. $19.95 postpaid-US/$22.95-International. Full Moneyback Guarantee. US funds only, payable to: Victory Ventures, 1610 Crestdale #9, Houston, TX 77080 USA. Also get a FREE E-Mail Subscription to his business-building GLOBAL PROFITS Newsletter, with money-making tips, free offers, and other resources to help you profit - online and off. To subscribe, send e-mail to: and type: 'SUBSCRIBE' in the subject line. =================================== 3) "May the Force be with You" or "Why You Didn't Succeed at Network Marketing" Network marketing is the only business in existence today wherein anyone, regardless of training or lack thereof, can hold the same expectations of success as a top business school graduate. The beauty of network marketing is that your network marketing professors all learned their skills by succeeding in the very business environment through which they will be leading you every step of the way. Couple this with today's automated systems which vastly simplify the dissemination of information, recruiting and ordering and the well organized network can bring everything within reach of every individual, providing equal opportunity for anyone with the will to climb to any level and the belief that he can do it. But this is all just a shell in the absence of the very thing for which the whole idea of marketing, in any form, ever came into existence. I'm talking about the products -- products designed to fill a need; products which meet and exceed the expectations of those who buy and use them. Products the network marketer can happily stand behind, confident in staking both word and reputation on their quality and suitability to the intended purpose. When all these things are tied together with a generous, yet fair, compensation plan which does not require the artificial inflation of product pricing in order to function as it was intended, you have an out-and-out winner. Why is it then that 97% of all network marketers fail to succeed? Some of those 97% never get started, thinking, for whatever reason, that network marketing is a get-rich-quick system where you get something for nothing. Some of those 97% get started but don't get the results they are expecting so they quit after a short time. Some of those 97% see another opportunity promising more in a shorter time so they jump to another company. Some of those 97% make a good go of it, but for many reasons, are not doing the right things (bad upliners?) so get frustated and quit, thinking network marketing is never any good for anyone. And some of those 97% leave for various other reasons. Would any of those people have left if they truly believed that they could make it big in network marketing? I don't think so! Why then did those 97% fail to make a success of network marketing? \|||||||/ ------->> They didn't believe that they could succeed.<<------- ^^^^^^^ They didn't have "The Force" with them. The Force that lets you keep on when you want to quit. The Force that keeps you working hard when you haven't had any little successes to make you re-believe. The Force that is with you every minute of every day of every week of every month of every year, keeping you pumped and working for your goal. The Force that is fueled by your passionate belief that success is just around the corner for you. The Force that is powered by your conviction that YOU will succeed. The Force that makes you keep striving toward your goal because that is the only thing you can think of. The Force must be with you. If you don't believe that you will succeed in network marketing, you won't. In fact, if you don't believe that you will succeed in anything else, you probably won't succeed there either. The mind gets fed by the thoughts we give it. It nurtures those thoughts to produce more ideas along the lines of the inputs you are giving it. If you send it negative, "I'll never succeed at network marketing" thoughts, then it will produce ways for you to get to that "goal" that you continually give it: Failure at network marketing. If on the other hand, you continually feed your mind images of the success you will gain with network marketing, your mind will give you ideas of how to further your journey toward those goals too; in this case, SUCCESS. Many have proven in the past that network marketing is an avenue to success for the average man and woman. The most successful network marketers have little more than a high school education. What they have though is a desire to succeed and a belief in the system. And the difference in the really successful and the mildly successful is that the really successful network marketers transfer their positive belief system to their downlines, giving them the enabling tool of positive belief to lead them to success. I recently shared an article titled "The Power of One" with my downline. Basically it says that if you only get one new associate per month for twelve months and they do the same and so on and everyone only buys the minimum qualifying amount of $40 in products every month, after twelve months, you would be making in excess of $9,000 a month. Talking with one of the downliners today, I asked what he thought of it. "Well," he said, "I've been getting at least one a month and am not even coming close to that!" The problem is that he hadn't transferred his belief in our products and in the Power of One (our "Force") to his downliners. They weren't buying product and they weren't getting their one a month to keep it going. He gave them tons of company knowledge, lots of product knowledge and a load of marketing ideas, all necessary but lacking in the basic tenet of success in this, and any other business: that is the belief that you have the Force with You, guiding you to success and that it will happen. The Force must be with you for you to succeed. The system won't let you down. If you have chosen your company correctly, ensuring good products at good prices with a good distributor support system, then you will succeed as long as you start and don't quit. "Let the Force be with you" and lead you to success in Network Marketing. -- Fred & Christina Raley lead a strong force of successful entrepreneurs in the World Plus/Forever Young marketing group of Life Plus. They can be contacted at FRaley8254@aol.com and via their web site at http://members.tripod.com/~raleyf/Fred_Raley. =================================== 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to news@add2it.com (Subject: feedback-include). If you don't want us to publish it, send it to news@add2it.com (Subject: feedback-exclude) =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Hi Frank. Your newsletter gets better with every issue. I enjoyed your tips on the internet and I know it will help traffic to my web site. Thanks Frank and Take Care David "Thank you very much. I put a lot of work and effort into my "Free places on the Internet" section of my web site @ http://www.million-mall.com and I would appreciate help and tips." * * * Hello, Frank, I enjoyed your newsletter of Dec. 1. I really feel fortunate to have found your web site. It is a wonderland of information and resources. Thanks, Nancy Holder holder@startext.net "It's great to hear that you can use the information. Please come back often. I update it frequently. (Frank Bauer's $1,000,000 Web-Page - Help for EVERY business at http://www.million-mall.com)" =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= =================================== 5) Free Classified Ads Frank Bauer's $1,000,000 Newsletter is offering free classified ads. The readership consists of people looking for business opportunities, and much more. Subscribers of "Frank Bauer's $1,000,000 Newsletter" can place one ad per issue FREE (up to 2 lines)! Ads have to be resubmitted for every issue. Up to 10 lines free for all active downline members of Frank Bauer, winners of the "Best improvement suggestion of the month contest" (check out Frank Bauer's $1,000,000 Web-Page @ http://www.million-mall.com) and authors of articles published in "Frank Bauer's $1,000,000 Newsletter". They all can place one ad up to 10 lines for FREE! Each line of your ad shouldn't exceed 75 characters (including spaces). Sorry, no ad-space for sale! Please e-mail your free classified ad text to: news@add2it.com (Subject: Free Ad). =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Tried and failed at network marketing? Upliners let you down? Have to buy too many products in your current MLM? Have an automated system to help you market? Can you market any way you like? Do you like the products your MLM company has or do you use them because you have to? If you are not satisfied with your current situation in MLM, let us know and we'll send you info about Life Plus. We've been with Life Plus for almost a year and a half and are very pleased with everything. We use Life Plus products each day because we want to because they make us so much healthier, feel better and sleep better. Email FRaley8254@aol.com for info. You will be glad you did. * * * Join The Aloha Downline Club. It's FREE! Just E-mail me for a number! mailto: us@globalenterprizes.com * * * Make Your Web Site FAMOUS! Have your site submitted to 50 search engines!! Only $6.95 per site! (compared to $110!) http://members.aol.com/deluca22/direct.htm * * * WANTED: FRUSTRATED NETWORKERS: MLM breakthrough. Downline built for you -- GUARANTEED. http://www.va-net.com/success/ch1285.shtml * * * Rocky Mountain International presents "SOLID GOLD" NOW Is The Time To "Stake YOUR Claim"! - NO MORE "Over Priced" Gold Eagles! - NOW - YOU cam afford 999.9 PURE GOLD BARS! - NO MORE "Small Payouts" thru "Limited Levels"! - NOW - Get $20 - $200 Commissions thru "INFINITY"! - PLUS - AN UNEQUALED 9 STAGES! MORE GOLD & MORE CASH! - PLUS - NO SIGN-UP FEE! NO ANNUAL FEE! AND... NO HIDDEN COSTS! -~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~- Now pull the Fax on Demand at (512) 404-1295 ... ... listen to the audio at (512) 404-1278 ... ... email our auto-responder @ Solid-Gold339@rmi-corp.com ... ... check out the web page @ http://rmi-corp.com/members/igt339.html ... ... and join TODAY for a "GOLDEN" opportunity! Invited by: Frank Bauer ID#0339 -~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~- * * * FREE Subscription GLOBAL PROFITS E-Mail Newsletter. Profit tips, free offers, tips, more. Email and type: 'SUBSCRIBE' in subject line. * * * Free web page! If you have a better offer, please contact me. Otherwise, what's your excuse? http://www.gldb.com/?MLM66666 * * * Tahatian Noni, Polynesias incredible noni juice is now available to the Westen World. Many new health benefits proven by scientific research.See for yourself go to http://dmdisch.tahitian-noni.com/ * * * Banner Advertising doesn't cost.. it PAYS! Get your banner on up to 1,093 pages. Visit: http://redbay.com/billsbiz/bb002.htm * * * PRE-LAUNCH!! MLM DOWNLINE BUILDER "THE HIT" Check out full details at http://www.kleist.com/hit/ * * * * FREE Business Reports/ Online Guide http://jit.com * Top-quality Pro WebSite for a steal! proweb@jit.com * * * Find out why your search is over. The hallmark of business. http://members.tripod.com/~KCook * * * Are you ready to earn what you are worth? Program started Dec.1 and its already exploding. Don't miss out again. http://virtual-adnet.com/NewRock/g047.htm * * * EASY WAY TO BUILD YOUR DOWNLINE FAST! Create a flood of calls from people ready to join YOUR downline NOW! Quick! Easy! Inexpensive! new@infofree.com * * * Earn a BRAND NEW COMPUTER for a one time $150 and make money too! http://home1.gte.net/vgs/apollo.htm ref by ID#221289 openmind@techie.com * * * Free Books-Secrets of the MLM Millionaires. Call 1-888-734-2228 (toll-free) Business is Booming from Upline call 1-800-858-0607. No strings attached. * * * Want to receive up to 15% of people's paid phone bill? Plus get "FREE" Bulk E-Mail software? Plus much more for FREE? E-Mail: tbear60@juno.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= =================================== =>> Thanks for reading "Frank Bauer's $1,000,000 Newsletter". Have a *great* day! <<= =================================== Please feel free to forward this issue to a friend or associate... or just have him send an email to news@add2it.com (Subject: subscribe) to subscribe to "Frank Bauer's $1,000,000 Newsletter". To receive a back issue of "Frank Bauer's $1,000,000 Newsletter", send an email to news@add2it.com (Subject: Back Issue #xx). For example, to get the issue #01, all you have to do is send an email to news@add2it.com (Subject: Back Issue #01). To unsubscribe from this free newsletter please email: news@add2it.com (Subject: unsubscribe). To review Frank Bauer's Choice, which just may be the right company for you, send an email to news@add2it.com with Frank's Choice in the subject line. =================================== \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ Frank Bauer - news@add2it.com August-Sievers-Ring 15, 24148 Kiel / Germany From rainy Kiel, not far from the Balticsea! \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ All for FREE: Web-Page Listing Services, Web-Space, Classified Ad-Space, Software Sources, Tools & much more! + Free & monthly: "Frank Bauer's $1,000,000 Newsletter" + SAVE on national and international phonecalls! + The BEST from Network Marketing! = "Frank Bauer's $1,000,000 Web-Page" @ ---> http://www.million-mall.com <--- To subscribe to newsletter send an e-mail to: news@add2it.com (Subject: Subscribe Free) \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ Would you like to get GOLD for FREE every month?? And get PAID to collect it?? http://rmi-corp.com/members/igt339.html Auto-Responder: Info339@rmi-corp.com \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ (C) 1997 by Frank Bauer (except as noted) \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/