================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ********************************* Issue 55 - January 01, 2001 ********************************* Published & edited by Frank Bauer www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Happy New Year... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "Are You Really Committed To Living Your Dreams?" by Deborah Brown 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "7 Questions You Must Answer Before A Customer Will Buy" by Bob Leduc - Copyright 2001 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Happy New Year... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would like to wish you a happy new year and welcome you to the 55th issue of the "More4you Newsletter"! Today is Monday, the 01st of January, 2001. The current number of subscribers is: 3040 Didn't the last year went by very fast? Well, at least it seems like for me. :) Another update to the Add2it Mailman scripts has been released just a few days ago. I mentioned last month at this place that I hopped to be able to tell you more about another new script called Add2it Go-To... well, I have to admit that I wasn't able to work on it during the month of December. I promise that I will try harder in January! ;) Oh, by the way: Did you get the perfect gift on Christmas? Not really? Don't worry! :) You can still make the best out of it... by selling it or trading it with other like minded people on the online flea market at: http://www.add2it.com/discus/index.html OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Get your own free copy of the best mailing list management software today! Increase sales with personalization options, save time through the automatization options and save money by downloading the free version today! Unlimited lists, unlimited size and unlimited possibilities! To get Add2it Mailman Free today, visit: http://www.add2it.com/mailman-free.shtml ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Are You Really Committed To Living Your Dreams?" by Deborah Brown -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Have you committed to your dreams or are you still talking about them? The answer to this question will make the difference between living your dreams today or one fictitious day in the future. So what's keeping you from making the commitments necessary to live your dreams? Are you feeling overwhelmed? Are you afraid to take on more things to do? Are you unable to try again because you were unsuccessful in the past? All these things are reasons that keep you stuck in one place and give you permission not to try again. You don't know what you can accomplish until you give it a shot. You have no idea how powerful you really are. If you really let that in, you would be unstoppable. But what do you do? The answer is simple. You say what you are committed to, then you go for it! This is how your dreams become reality versus this unaccomplishable thing that only happens to other people. So, How Can You Get Committed? See The Characteristics Of Committed People Below: 1. Committed People Make Commitments: They stick with their commitments because they said they would. Words such as maybe, should, or can't are absent from their vocabulary. 2. Committed People Believe They Can Fulfill Their Commitments: They can visual the finish line and believe they will accomplish their goal. Because their beliefs are so strong, not accomplishing their goal isn't even part of the equation. 3. Committed People Say What They Are Committed To: They bring their dreams into reality simply by using the power of language. Its amazing what they accomplish once they say their commitments out loud. 4. Committed People Invest In Their Commitments: They invest their time, money, and energy into their commitments. Their commitments become so important that they rework their lives around them. 5. Committed People Are Realistic About Their Commitments: They give themselves permission to explore different avenues and are nice to themselves along the way. Sure, there may be setbacks, but mistakes are viewed as opportunities rather than something to avoid at all costs. 6. Committed People Form A Bond With Their Commitments: Their commitments become a part of who they are, not something they are trying to accomplish on the side. This approach makes their commitments fun and not something that they have to or should be doing. 7. Committed People Are Passionate About Their Commitments: Their passion touches, moves and inspires others around them. This passion carries them through to the end. So make the commitments necessary to live your dreams and don't stop along the way! In return, you will discover that you have the freedom and power to make your dreams a reality. And, isn't this the reason you got out of bed today? -- Deborah Brown is a noted personal coach and motivational speaker that supports people in removing obstacles so they can reach their goals and surpass their dreams. In 90 days, Deborah has helped clients locate careers they love, find intimate relationships, and have their needs met by family, friends, and co-workers just by asking. Having a life you love starts when you believe you can. Deborah helps you believe that you can. To Learn More Visit: http://www.surpassyourdreams.com, send an e-mail to info@surpassyourdreams.com or call (212) 586-0787 Today! ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de Below you find out about the 7 most important news & updates during the month of December. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 12/02/00 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.million-mall.com/news/ 12/04/00 - New free classified ad sites have been added in the "Free Things On The Internet" section. Please check it out at: http://www.million-mall.com/free.shtml 12/05/00 - An more has been added in the "Free Things On The Internet" section. This time... more free newsletters, more free ezine directories, more free webpage submission services and other lists of free things at: http://www.million-mall.com/free.shtml 12/26/00 - New version (1.31) of Add2it Mailman Free & Pro available! Get your free update at: http://www.add2it.com/mailman-free.shtml or email me if you bought the pro version: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 01.12.00 - Das Navigations-System von www.add2it.de wurde weiter verbessert. Bitte überzeugen Sie sich davon und laßen Sie mich Ihre Meinung wissen: http://www.add2it.de 05.12.00 - Die Tarife und Empfehlungen auf der Seite "Die Günstigste Art Zu Surfen" wurde auf den neusten Stand gebracht. Schauen Sie rein und sparen Sie: http://www.add2it.com/guenstig-surfen.shtml 29.12.00 - Neu! Jetzt gibt es Add2it Mailman Free & Pro auch in einer komplett Deutschen Version! Die Webseite ist zwar noch nicht vollständig ins Deutsche übersetzt, aber die Skripte sind bereits erhältlich unter: http://www.add2it.com/add2it-mailman-free.shtml http://www.add2it.com/add2it-mailman-pro.shtml ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "7 Questions You Must Answer Before A Customer Will Buy" by Bob Leduc - Copyright 2001 -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Customers buy from you because they expect to get something more valuable to them than the money they pay for it. You can assure them of getting that value by answering 7 important questions. Prospective buyers usually don't ask these questions. They may not even think of them. But they won't buy from you until all 7 questions are answered in their mind. 1. EXACTLY WHAT ARE YOU PROPOSING? Prospects won't buy unless they know exactly what you're offering them. Make your proposition simple and easy to understand. 2. WHAT'S IN IT FOR ME? Prospective customers don't really care about you or your company. They only care about how they can personally benefit by using your product or service. Tell them what they want to know. Describe in detail how their life will improve when they buy your product or service -- and why it's worth the price. 3. HOW FAST CAN I GET IT? The faster you can deliver your product or service the more sales you'll get. Consider offering an option for overnight delivery if you sell something that cannot be delivered immediately after being purchased. One Internet marketer told me her orders increased almost 30 percent when she added the option for overnight delivery -- even though she charged the additional cost to the customer. 4. WHAT IF I DON'T LIKE IT? People are reluctant to risk the chance of not getting what they expect after buying your product or service. Offer the most liberal guarantee you can afford. An unconditional, money back guarantee will produce the most sales because it completely eliminates all of the customer's risk. State your guarantee prominently and in detail. Clearly reveal any conditions that apply. 5. WHY SHOULD I BELIEVE YOU? A prospective customer will not buy from you until you remove all doubt in his or her mind that you can and will deliver exactly what you promise. Testimonials are a powerful tool you can use to accomplish this. They provide proof you've already delivered satisfaction to other customers. TIP: Avoid using any claim that sounds exaggerated ...even if it's true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level. 6. IS MY DECISION TO BUY A GOOD ONE? Customers usually make an emotional decision to buy. Then they look for logical reasons to prove their decision was a wise one. That's the time for you to talk about how long you've been in business, how experienced you are or how much research went into developing your product or service. It provides the logical reasons your customer needs to justify their emotional decision. 7. HOW DO I GET IT? Did you ever walk out of a store empty handed instead of waiting in a long line for somebody to take your money. I have. Many buyers abandon their orders at online shopping carts instead of trying to figure out the confusing instructions. It's a total waste to lose sales from ready buyers because the buying process is too complicated or lengthy. Don't let that happen to you. Make sure your buying process is simple, easy and fast. A prospective customer won't buy from you until all 7 of these questions are answered in his or her mind. Take some time now to review your web site and other sales tools. Do they clearly answer all of these questions? If not, revise them so they do. You'll see an immediate increase in the number of sales you get. -- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: Postcards@BobLeduc.com Visit: Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- "Which is the single most important step you planned to get done in 2001 to move your business forward?" Please send your answer to this question to: You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the previous issue: ----------------------------------- From: Ralph "I am still trying to find a search engine and FFA page that will give me good service." Now, here is Ralph's question: "What can a webmaster do to get the best response from search engine submission?" The best answer(s): ------------------- From: Greg, Wyn Publishing "I had found the following facts to be true and helpful A) More pages equals more results. Obviously if you have a page dealing with 3 or 4 topics then break it down into 3 or 4 pages. (He/She that has the most pages wins, sometimes) B) Create an opening paragraph that includes as many keywords as possible. Here is an example: Keywords: marketing, advertising, business, success Would be something like: 'To improve your marketing results and get more success for your business, use our great advertising resources.' C) You have probably heard this before but: Put keywords in ALL your images ALT tags. advertising, marketing and business success resources D) Do NOT use an auto submission software for the MAJOR engines (Hotbot, Altavista, Excite, etc..). Uncheck the top 15 or so engines from any submission software you use and do those ones by hand. E) Search engines are not as good as people claim them to be. When all else fails, stop relying on search engines. Link trades or submissions to (smaller) specialized directories/engines is far better. F) Trade links with other sites to improve your search engine ranking. (He/She that has the most sites pointing to them wins, usually) G) Do NOT just have a page full of banners and links to other sites. Search engines are starting to ignore sites with no textual content on them." Comment: Whow... very good summary! This shows again that it is not only important to submit your web site to as many search engines as possible, but to FIRST work on the web site itself to make it worth to be submitted. -< - >- From: Gene Hatler "Go to searchenginewatch.com and read the relevant articles." http://searchenginewatch.com/webmasters/index.html Comment: This sits free information is really recommendable! This what they say about themselves: "This section of Search Engine Watch (formerly called A Webmaster's Guide To Search Engines) is primarily for webmasters, site owners and web marketers. It covers search engine submission and registration issues. It explains how search engines find and rank web pages, with an emphasis on what webmasters can do to improve their search engine placement by using better page design, HTML meta tags, and other tips." -< - >- From: Gloria Metzler "One thing you can do if you have a lot of free content on your site, is to list the key word free many times, but there has to be a word in between, for example: free classifieds, free postcards, free banner exchange, free newsletter etc... Of course having these things on your website is expensive, but it will cost you more in traffic and sales, if you don't. Old news! You can re-submit to the search engines every time you add site content, and if you have submission software you can spider submit to list each page separately!" Comment: Yes, free content always drives in traffic... and whatever you are offering on your site, there is always a possibility to add something free to your site. Just remember that you do not use the auto submission software for the major engines. Submit to them manually. -< - >- From: Walter Hayward "As far as search engines .... just keep trying. The only 'sure' way is to actually PAY the search engine direct for a position. More and more engines and now introducing this." From: Karl Heim" "PAY FOR IT He can set his own price as to how high he wants to go as far as placement is concerned --- bid and ask prices are readily available." Comment: Paying for a good position can be a good idea for additional traffic to your web site. Of course you need to have that extra money in your budget. -< - >- From: Robin Forbes "Firstly, submitting to only one search engine will never get you anywhere, you've got to submit to as many as possible or at least the top ten. In order to get any type of a 'response' from search engine submission you need to prepare your web site for indexing by the engine. Your web site currently isn't ready for indexing. It takes a mixture of keywords and phrases in the copy of your web pages combined with meta-tags. Each search engine has it's own peculiarities but for the most part they follow a pretty standard approach as to how they spider and list web sites. You should create your pages with this in mind. The best piece of advice I can give you is to read the Traffic Building Section of "Make Your Site Sell!" In it you will learn exactly: > what works & what doesn't > how to generate traffic-building keywords > how to craft each page of your site so that it is search engine friendly; > how to create meta-tags and what to put into them > how to submit to the search engines > and much, much more, (just in the Traffic Building Section alone.) In short you've got to go to school." http://myss.sitesell.com/rnddesigns.html Comment: Like I mentioned before... first build your site, then submit it... a lot! That is one of the most important things to remember. This is what they say about their book: "This is the book that started it all. Tens of thousands of copies later, MYSS! is generally accepted as the BIBLE of Net-selling. An indispensable "must-read" for everyone involved in e-commerce (marketer, designer, techie... from CEO to filing clerk)." ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Want 5 Million Dollars in Cash? This Is Definitely The Hottest Cash Flow System On The Internet! Go to: http://reports.emarketplacedirect.com/pages/295510.html Get 1 million hits to your website FREE! http://ihg.trafficmagic.net/pages/72453702000212818.html -<2-E>- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... 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You can set up your subscriber form to ask for just first name and email address, as I have chosen to do, or several more options to make your list info as targeted as possible and you have got to go SEE it to get a glimmering of all this software offers for ONLY $49.00! I tried the free trial and an hour later was checking into the purchase option and if I could set it up with NO cgi or perl knowledge, anyone can use it! http://add2it.com/mailman-pro.shtml?JTD It costs you nothing to try out the trial and I would just bet you will love it as much as I did! No longer will I have to worry about a list host shutting me down because all of a sudden they change their policies and I will never again know the nightmare of last week when I was shut out of my own list and told I was "not a member"! - Jan Tallent-Dandridge, Marketing Warrioress/Publisher ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. 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You will receive the "Paid Advertisement Guidelines" by email. h) Disclaimer: While I believe that the ezine advertisements are ethical, I cannot be held responsible for any claims made by third-party advertisers. i) If you would like to be the sponsor of next months issue, please send an email to the autoresponder at . You will receive the "Sponsorship Guidelines" by email. j) If you'd like to write an article with tips, a training article or a tutorial for webmasters or entrepreneurs, please send an email to the autoresponder at . You will receive the "Author's Guidelines" by email. k) I welcome all comments, questions, tips, news, topic suggestions and other material related to tips, training and tutorials for webmasters and entrepreneurs. 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