================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 32, February 01, 1999 ******************************** Published by Frank Bauer http://million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Does your web site need more traffic? Get Your Web Site Submitted To 1000+ Search Engines And Directories! First Class Customer Service! Full Web Site Submission Report Provided Free By E-Mail! Guarantee: If YOU are not completely satisfied with the results, YOUR web site will be submitted again for FREE! VISA, Mastercard, Amex, Diners Club, Discover and JCB card, US check and money order on- and offline accepted! Visit: http://million-mall.com/submit.htm ================================================================ CONTENTS 1) Good Morning! 2) "How To Promote Your Business By Providing Specialized Information" by Bob Leduc 3) "How To Advertise Your Business On Cable TV --Big Rresults, Low Cost" by Dr. Kevin Nunley 4) Feedback 5) Classified Ads Section ================================================================ 1) GOOD MORNING! I would like to welcome you to the 32nd issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Monday, the 01st of February, 1999. The current number of subscribers is: 1816 I would like to specially thank Jim Reed. He alone sponsored last month 6 newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "How To Promote Your Business By Providing Specialized Information" by Bob Leduc - Copyright 1999 Specialized information is one of the most cost-effective tools you can use to promote your business. You can use it to attract prospects and to convert prospects into paying customers. A few years ago I worked with an insurance agency that sold life insurance to military personnel. They advertised a free booklet titled, "A Guide To Your Military Benefits". It described the major government benefits available only to military personnel. It even provided the forms necessary to apply for those benefits. Offering this booklet was so effective at generating sales that the entire advertising budget went into promoting the free booklet. Almost 75% of those who requested the free booklet were willing to see a sales representative and almost 40% of those who saw a sales representative became paying clients. TWO MAGIC WORDS -- "HOW TO" The next time you pass a magazine rack, stop and take a look at the article titles listed on the magazine covers. Notice how many begin with the 2 words, "How To". Can you guess why? Because it sells magazines. You can use these two words the same way to promote your business. "How To" information that promotes the value of the product, service or business opportunity you offer is the most effective for developing business. Your "How To" information can be a special report, a booklet, a periodic newsletter or even an article or series of articles for publication. Some businesses have even used audiotapes or videotapes to present specialized "How To" information. Whatever format you use, be sure your "How To" information promotes the value of the product or service you offer. Here are some examples of businesses and the titles of the "How To" information they offer: ** Health Products: "How To Lose 15 Pounds In 30 Days And Keep It Off" ** Business Opportunity: "How To Find The Right Business Opportunity For You" ** Heating and Air Conditioning Service: "13 Ways You Can Cut Your Heating And Cooling Bills In Half" ** Accountant: "How To Reduce Your Income Taxes And Your Chances Of Being Audited At The Same Time" Your writing skill is not important when creating specialized information about your business. Your purpose is to establish yourself as an expert in your field of business, not as an expert writer. Write about what you know. Much of what you know and do automatically while conducting your business is unknown to your customers and prospects. They're eager to learn about it. LOW-COST AND FREE HELP Here's a tip for anyone having difficulty getting their specialized knowledge down in writing. Visit your local college and ask them to put you in touch with some of their students who are talented writers. Offer them a small fee to assemble your ideas and data into a finished product. They'll be happy to earn a few dollars for an "easy job" and you'll get a quality product. Another shortcut you can take is to compile a collection of suitable articles by different authors into a booklet. Request permission from each author to use his or her entire article including the author's byline. Most will agree provided you include the byline promoting their business. DISTRIBUTE FREELY Your first information product will probably be a special report. Offer it free to your existing customers and prospects. Offer it as a free article to publishers of magazines, newsletters, websites and email magazines (ezines) with themes related to the information in your report. You can even advertise it free in classified ads or by direct mail. The military benefits booklet I discussed above was offered exclusively by direct mail using a double postcard. Providing useful specialized information establishes your credibility as an expert in your field. It's inexpensive to produce and distribute but highly effective in promoting business. -- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ================================================================ 3) "How To Advertise Your Business On Cable TV --Big Rresults, Low Cost" by Dr. Kevin Nunley - DrNunley.com Nothing gets the phone ringing and the orders coming in like lots of big media advertising. Newspapers, TV, and major Internet sites reach thousands, even millions, of potential customers around the clock. Even with the breathtaking development of the Internet, Television remains the king of media. Almost 99% of North American homes have at least one television. The average person watches TV seven hours each day. And people consistently say they get most of their news and information from television, especially local TV news. TV advertising is also very expensive. With prime-time 30 second commercials in medium-sized cities costing several thousands dollars each, broadcast TV ads are out of reach for most small and medium sized businesses. Mass appeal television lacks the ability to closely target the audience. Even if you can scrape together enough for a few TV commercials, much of your investment can be wasted on thousands of people who aren't interested in what you sell. Cable TV provides a solution, especially for small business. Cable TV ads tend to be dirt cheap, even though their audience is huge. Over half of all American homes subscribe to cable. Cable's subscribers watch more television and have higher incomes. Cable also has the ability to send your commercials to specific parts of town and neighborhoods. LOW COST AND TARGETED Many media experts are recommending cable TV advertising to their clients. "Prime time spots on broadcast TV cost $2,000 to $3,000 in this area. Prime time cable spots go for $175," says Leslie Speidel, a media buyer in Raleigh, North Carolina (www.TheMarketingCoach.com). Commercials on cable systems in the suburbs outside New York City are cheaper. Your 30 second spots run on CNN and ESPN for $25. Nick goes for $20 and TNN, BET, and VH-1 are $15 per commercial. Expect to get better rates when you buy packages of multiple spots. Small town cable prices are even lower. It is not unusual to buy commercials for $2 to $3 in a town of 40,000 people. While most of the commercials on cable TV programs are national spots for major corporations, four to six commercials per hour are made available to local advertisers. New digital technology allows many cable systems to easily and accurately schedule your commercials on specific channels to be seen in chosen communities and neighborhoods. "This new digital capability is great for placement purposes. The target is very focused. The geographic area is as big or as small as you want," Speidel points out. "Plus, the price of spots is affordable." The ability to target specific groups of viewers is one of cable's most important advantages. A clothing store specializing in kids cloths can advertise on the Family Channel. A pool maintenance service can put their spots on the Weather Channel. In most cases, regular broadcast TV with more general programming would be inefficient advertising for specialized businesses like these. Take claims of big audiences with a grain of salt. It's not the number of eyeballs watching but a carefully targeted audience that gets results for your business. PLACING YOUR ORDER AND PRODUCING YOUR COMMERCIAL Cable rates, like everything in media, are highly negotiable. Some channels will cost more than others. The zones you choose to send your spots to, the size of your town, and the time of year will all have an influence on the spot price you pay. Don't wait until the last minute to place your spots. Plan weeks in advance. Placing your order early will ensure you get the times and channels you want at a lower price. Call the sales department of your local cable operator. Find out spot rates and coverage areas. Take some time to build your plan. Media sales people are good at devising clever strategies to use your entire ad budget, so trust your own instincts and stay in control of the process. Getting your commercial produced can be expensive and time consuming. A razzle-dazzle TV spot will easily cost thousands to produce. Keep costs down by planning your spot carefully. You won't want to make costly revisions while the production crew is there with the hourly meter ticking. Look into small one and two person TV production services popping up in many cities. Dramatic commercials with actors are best left to the networks. For a small business on a limited budget they rarely work out and often look amateurish. Keep your concept simple. Limit the number of locations. Budget time for changing lighting and mics from shot to shot. Shoot outside to avoid indoor lighting hassles. THE FUTURE BRINGS MORE FEATURES Cable is leading the way to a digital future when "smart" TVs will be coupled with a computer. Cable has the ability to transmit Internet web sites 33 times faster than a phone line. TCI Cable's @Home Internet service paid almost $7 billion for Excite, one of the most popular sites on the web. Cable TV is rushing to toward a high-tech future where your TV, computer, and the Internet all work together to provide more choices and better targeting for advertisers. No matter how large or small your ad budget, check out Cable TV. The power of television to demonstrate your products and services is hard to beat. Low cost cable is a sure winner for small business. -- Kevin Nunley provides marketing advice and copy writing fast and at low cost. Reach him at kevin@DrNunley.com or (801)253-4536. Read all his free marketing tips at http://www.DrNunley.com. His new book is "101 Best Biz-Tips--Low cost, high power ways to promote your business." ================================================================ 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Great news for all advertisers in Frank Bauer's $1,000,000 Newsletter: Beginning this month I also accept VISA, Mastercard, Amex, Diners Club, Discover and JCB card! If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the 'Paid Advertisement Guidelines'." ================================================================ 5) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm?#### Just replace the #### with your Referral ID#. Or . . . 2. Sending an email to mailto:Newsletter@million-mall.com (Subject: Subscribe ####) Again, just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com?Subject=Join_Referral_Program The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. Please email your classified ad text to: mailto:News@million-mall.com?Subject=Ad_for_Newsletter Please include the following info in the message of your email: 1. 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To receive a back issue of "Frank Bauer's $1,000,000 Newsletter", download it from the newsletter section of my web site at http://million-mall.com/ . To unsubscribe from this free newsletter please email: mailto:Newsletter@million-mall.com?Subject=Unsubscribe To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: mailto:Franks-Choice@million-mall.com ================================================================ ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Frank Bauer / August-Sievers-Ring 15 / 24148 Kiel / Germany From rainy Kiel, not far from the Baltic Sea! Fax: 089-2443-56159 or 0431-723536 / ICQ#: 8036878 ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Does your web site need more traffic? Our Web Site Promotion Service submits your web site to 1000+ search engines & directories for only $24.95! 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