================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ********************************** Issue 56 - February 01, 2001 ********************************** Published & edited by Frank Bauer www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "Small Professional Topic-specific Directories Vs. Big Search Engines And Directories" by Vad Borziak 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "Is Your Business Getting Exposure?" by Debbie Solomon 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would like to welcome you to the 56th issue of the "More4you Newsletter"! Today is Thursday, the 01st of February, 2001. The current number of subscribers is: 3093 On the 7th of January a new update of the Add2it Mailman scripts (Version 1.32) has been released and is ready to be downloaded. The next update is almost finished. It will be multilingual. If you are interested to get a free copy of the pro version, this might be of interest to you: So far I have language files in English and German. I am interested in translations into Spanish, French, Italian a.s.o. If you are interested to get a copy of the pro version for free by providing a translation of two small text files, please email me at: mailto:Support@add2it.com?Subject=Mailman-Translation Please email me that language that you can translate into and I will email you your choice of English or German text files. The development of the new Add2it Go-To script moves slowly but surely forward. Here now finally a short description of it: This script is made for everybody who advertises in newsletters or on web sites. The finished script provides an automation which produces monthly click through statistics for an unlimited number of links in text and banner ads. The up to date statistics of the last 6 month can be viewed anytime online in a password protected admin area. Additionally a monthly report will be emailed. OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Get your own free copy of the best mailing list management software today! Increase sales with personalization options, save time through the automatization options and save money by downloading the free version today! Unlimited lists, unlimited size and unlimited possibilities! To get Add2it Mailman Free today, visit: http://www.add2it.com/mailman-free.shtml ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Small Professional Topic-specific Directories Vs. Big Search Engines And Directories" by Vad Borziak -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Many people in today's high tech world use the Internet as a tool to find or sell any specific product, service or information. One person can be a webmaster and a consumer at the same time. Let's talk about how your Internet search affects both categories of Internet users: webmasters, who offer services, products or information and consumers, who are just looking for those services, products or information. 90% of Internet users use major search engines and directories for Internet searches. Lets break the topic into two major categories of Internet users - webmasters and users. WEBMASTERS AND SEARCH ENGINES The good thing about search engines is that they are big. They have huge traffic. They have big databases with millions of links. If you can come up on top of the search result, then you are a winner. If you cannot, well, it does not matter. I am not going to start on big companies with millions of dollars of marketing budget. I will talk about small businesses that represent 95% of e-commerce today. The thing that is not so good about search engines is that your position in search results depends on many factors. It is not a secret that it is not easy to get your site listed on top of major search engines. The right keyword is what you gets you there. Note that there is only one or two keywords which place your site high on the list. If a user types this word along with any other word your site may be listed anywhere between 1,000 and 10,000 search results or, what is even worse, you may not even get into the search result at all. Actually, both results do not matter for you anyway, because we all know that the listing after the first 100 positions does not affect your traffic. In addition to that, we were all witnesses as some search engines dropped off a big portion of their databases in order to clean up a bit of their listings. It did not matter at all whether you site was good or bad. It was just thrown out and lost for Internet users. Today we mostly hear that search engines and big directories turn toward paid listings. I do not mind them doing so. It's their business and they decide. Does paid listing guarantee you the listing in a big directory? Absolutely not. However, what is guaranteed is that your money is not refundable! That's why many website owners do not list their sites. On top of it all, it takes months to get listed in search engines and directories nowadays. INTERNET USERS AND SEARCH ENGINES All of the above leave you with much less choice in your Internet search. When you type in a keyword and then look at the search result you may find that all sites listed first may not necessary be the best to deal with. If you cannot find many other sites which, for some reason, aren't able to get listed in engines or directories, it's not only bad for those website owners: it's bad for you. You lose a lot because you could probably find a better or cheaper service if you were given a bigger choice. Moreover, you have most likely come across the situation when you had to check many sites which came up with a search result and those sites have absolutely nothing to do with your query. That is because your keyword matched a very wide topic. We all know how much time it takes! Personally, it's a big pain for me to find something specific on the Internet. DO SEARCH ENGINES WORK FOR YOU? For the past couple of years I have been submitting to major search engines and directories. I changed meta tags, used other tricks, resubmitted again. It was difficult to do because almost all search engines have been changing their rules constantly. I submitted my site to classifieds sites and free for all pages. Some sort of worked out, but most of it did not work at all. I saw my site listed on top in some search engines. However, once again, this top listing absolutely depended on one keyword. Who can guarantee that all users will search on that one keyword? Nobody, of course. I spent quite a bit of time promoting in search engines and what I got in return was not worth the time and effort. The traffic produced by search engines was very low. Finally, I realized that I made a very common mistake that almost all webmasters make. They spend too much time on search engine promotion. I am not saying they shouldn't, but I am saying it should not be a major priority. WHERE DOES THE MAJOR TRAFFIC COME FROM? Three years ago I was involved in one of the biggest industries: Internet dating business. I have been running an international introduction agency at www.abat.com . The main activity of my agency is to introduce Eastern European women to men from all over the world. As you can figure out, my target audience is very tight, but it's widely spread throughout the world. It's a so-called "niche market". After doing search engines I registered my site in some smaller specialized directories which focus specifically on the dating industry. The result of this type of promotion was absolutely amazing! The traffic from those dating directories became the major source for my business. Some of the smaller directories produced about 90% of all traffic to my site. For example, the dating directory www.bestcupid.com alone produces so much traffic that all the "big guys" (you name it) together cannot even come close. Do I have to worry about search engines? I do, but not much. HOW DO SPECIAL DIRECTORIES BENEFIT YOU? -You get the most targeted traffic you can dream of. It is very important that you list your site in the correct directories. For example, if you are offering a product for single men you should list your site in the dating directories. If you list your site in any other directories which are not related to your subject, you may not be listed at all, or even if you get a listing it will not do you any good since it is not your targeted niche. -You get your listing fast and it's free. Most directories will list your site for free. If a directory asks for a link back to the directory, go for it. It's worth it and it does not cost you anything. In addition, you can be listed in the directory very fast: it may take 1-7 days. -The more directories have your link, the higher ranking you have in search engines. According to the latest big search engines' policies the sites which have many links from other related sites are ranked higher in search results. Therefore, you kill two birds with one stone. - By listing your site in as many directories as possible you are doing yourself a big favor in the recognition and credibility of your brand name. These two are may be much more important than anything else. People buy names! You may have the best product, but no name recognition or credibility means that people will buy from a competitor with a well known name even though his product may not be as good as yours. GET THE MOST FROM THE DIRECTORY As you can understand, any special directory lists many sites offering the same or similar product, service or information as you. Your main task is to get listed on the best and most visible spots in the directory. You may want to pay some money to the directory owner for placing your banner on the highest visible spot in the category your site belongs to. You can also pay some money for placing your link with your site description in the first positions and possibly highlighting it. My experience shows that text links pull more traffic than a banner ad and it's cheaper. Advertising rates in special directories are significantly cheaper than in search engines and you pay for extremely targeted traffic. Remember that no matter where you are listed you are not alone. Your competitors are always around you. Get them behind! Your site position is crucial if the list in the directory is long. The money you spend on good placement will pay itself back many times. WHERE DO YOU FIND SPECIAL DIRECTORIES? The first proven way is to check you competitors' sites. On the main page (or "link" page) you can always find buttons, logos or banners pointing to the directories where your competitor is listed. The second way, and maybe one of the best (which I personally use), is if you can find the directory which lists those smaller topic-specific directories, so-called directory of directories. I have found only one so far, http://allwebdirectories.com. It's not a huge directory but you can find many directories listed there on different subjects. I think it's very useful for both promoting your site and your special Internet searching. For example, if you are looking for a hosting service, there are nearly a dozen directories at allwebdirectories.com where you can find a good hosting service within a few minutes. The third and most difficult way (see about search engines above) is to search the Internet using search engines. Just type in several keywords related to your topic and see if you can find the directory you need. SEARCH FOR THOSE DIRECTORIES AND LIST YOUR SITE TODAY! Placement in the search engines is important enough to not be ignored, but the quality and interest of the person(s) visiting to your site is significantly higher when they are coming from a special categorized directory. Make your website work for you harder by choosing the right directory(s) and the correct category in that directory. Let today be the beginning of drawing new traffic to your website. -- About the author Vad Borziak is an owner of Angelica Introduction, an international introduction agency and co-founder of FREE advertising Club located at http://www.abat.com. Please send comments about this article to 0012@usa.net This article may be freely distributed at no cost without any changes. Copyright @ Vad Borziak ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de Below you find out about the 5 most important news & updates during the month of January. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 01/03/01 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.million-mall.com/news/ 01/07/01 - New version (1.32) of Add2it Mailman Free & Pro available! Get your free update at: http://www.add2it.com/mailman-free.shtml or email me if you bought the pro version: 01/25/00 - And again more has been added to the "Free Things On The Internet" section. This time more free newsletters and webpage submission services have been added at: http://www.million-mall.com/free.shtml 01/25/01 - New newsletter privacy statement added to our sign-up page at: http://www.million-mall.com/news/privacy.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 07.01.01 - Neue Version (1.32) von Add2it Mailman Free & Pro erhältlich! Sie erhalten Ihr gratis Update unter: http://www.add2it.com/add2it-mailman-free.shtml oder senden Sie mir eine Email wenn Sie die Pro Version gekauft haben: ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Is Your Business Getting Exposure?" by Debbie Solomon -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The funniest thing I see when I surf the net, are the Home Business Opportunity Ads that say it is totally FREE. Yes, there are many businesses that require NO initial investment, BUT, you still have to invest. How will you get your business noticed? Do you really think FFA Links and Free Classified Ads are the key? Or do you think that submitting your site to search engines will do the trick? Though Search engines are important, it is not the bread and butter of exposure. Lets just open our eyes and look at the truth. NOTHING is totally for FREE. You may get a product or website for FREE, in order to start your business, however, you will need to invest time, energy, and YES< Money. In order to make money you have to spend money. Many, many people are starting businesses on the Internet everyday. When you first start a business, there is no income, so how are you to invest part of your profits when you don't have any yet? To make it simple for you.... don't start a business without any savings put aside. You do not need thousands of dollars. But I do suggest you have a couple hundred dollars put aside to kick start your advertising campaign for your business. This is the first step of DOING IT RIGHT. So WHEN do you start investing in your business? TODAY! We are not rich, but in order for you to become successful, advertising is the KEY. REAL ADVERTISING does cost money. Believe it or not, Internet Advertising is fairly cheap. You can work your way up to larger advertising campaigns. But you do need to start off some where. THE KEY: Is your email and your website. That is what is going to sell your business. AN AD is just an invitation. Make it short, to the point, and include the benefits people will receive just by looking at your site and emailing you for more information. Your ad copy is a crucial part of your advertising campaign. It is a formal invitation, so make it good. Forget about bogus headlines, like; $$$MAKE ONE MILLION DOLLARS IN YOUR FIRST WEEK$$$ It just does not work. People are NOT fooled by that headline anymore. Here are some forms of advertising that are very important and very inexpensive: **The hottest form of advertising is in newsletters and ezines. They have targeted markets with maximum exposure. If you would like to know where to find these ezines and newsletters, here are a few directories: http://www.netmastersolutions.com/search.htm http://www.list-city.com/ezines.htm http://www.homeincome.com/search-it/ezine/ http://www.e-zinez.com/cgi-bin/hyperseek/hyperseek.cgi You may want to subscribe to quite a few of them before you purchase anything. Check out there format. Research their publication frequency and their subscriber base. Even though the ezines and newsletters with the higher subscriber base is the way to go; personally I tested some of my ad copies out on the smaller ones cause the cost of an ad is so much cheaper. When I found one that went over well, I purchase space in an ezine or newsletter with an larger subscriber base. **Joint Ventures Believe it or not, this is also great advertising, and it costs nothing. I research sites that have products or services that will enhance my product. When I find one that I feel is successful and content rich, I email the person and offer a joint venture. Basically all you want to do is exchange banners and links to increase traffic to each others site. **Newsgroups and Message Boards This is more of a networking strategy, but it works. Pick a few newsgroups and message boards that you can relate to. Get to know the people. Let them get to know you. Everytime you leave a message, make sure you have a SIG FILE is at the bottom. If people like what you wrote, then they see the SIG FILE and check out your site. You can work your way in about your business. It is all part of the game. **Banners This is a sticky situation. Banners are not what they used to be. There are so many out there that it does not bring the recognition that it used to. But it still helps immensely to a certain point. In my experience, Banner Exchanges do not necessarily work. But buying banner impressions work a lot better. It can get very costly though, so beware. **Article Publication Write articles about your knowledge and field of expertise. Email newsletters and ezines with your article. Make sure it is within your target market. It is imperative that you have your reference box at the bottom that links to your site. You can find publishers at the above web addresses for advertising in ezines and newsletters. This is FREE exposure. And it puts trust of knowledge into your potential customers. These are just some of the ways to advertise on the Internet. They are productive and low cost for the exposure you get. Once you become more familiar with the way the Internet works, you will find what best works for you. Just keep trying and testing and never give up. NOT all ads and ALL forms of advertising are going to work for you. Some people LOVE doing just BANNER ads. Some people love doing just EZINE and NEWSLETTER ADs. See what is best for you and your business. These suggestions will get you on your way to some successful exposure for your business. It will make you some profits so you will not have to dip into savings for expenses. It will Give You That LEADING EDGE! -- Author: Debbie Solomon Owner of MarketingTrendz and The HomeSource Arena Learn more about running your business with the famous ebook: S.C.R.E.A.M. The Marketing Guide that SCREAMS SUCCESS! Learn all about taxes, tools of the marketing world and how to run your business legally, professionally and efficiently. This ebook is FREE when you join the FREE Members Only Club--The PROFIT ZONE. http://www.marketingtrendz.com ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- "What do you do with all the unsolicited marketing messages you receive?" Please send your answer to this question to: You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the previous issue: ----------------------------------- "Which is the single most important step you planned to get done in 2001 to move your business forward?" The best answer(s): ------------------- From: Marion Stearns "Single most important step is expand our own advertising..." From: Mary "Get traffic to my site and get number one slot on Yahoo, AOL, Altavista and 2 other engines." From: Livio Valdemarin "To find some money to advertise my business. After having done what I could do without spending a dime, I would like to spend (sensibly) some money in off Internet advertising and see if and what can be achieved." From: Stephen Floyd "I will direct mail from a GOOD mailing list. I don't mind paying premium prices for a good list. Then I will follow up with a phone call." From: Wayne Barry "I will tell at least 5 people each week about this amazing business opportunity ..." From: Terresa Monroe-Hamilton "I plan to market to the political market because I have contacts in this area. Networking in the community and direct mail are also important." From: Keith Pascal "I really want to increase off-line direct marketing." Comment: Advertising your business is the most voted step to be done in 2001. It is a very important step that can be done in many different ways, but as you can read further down, it is not the only one... -< - >- From: Sheila Garghill "ONE of the most important tasks for this year is a newsletter that I am working on right now. I have been online for about 3 years now and I remember your 'Million Dollar Newsletter' from way back when. You have always had classy publications. Hope mine measures up... :)" From: Jo Graeber "Also plan to write articles about my subjects of interest and produce two newsletters for said subjects, Auctioning and Article Writing." From: Ron Webb "To setup an e-commerce website and ezine to build and promote it all automatically." Comment: To start your own newsletter is also a very important step to make your business successful. And it goes almost hand in hand with the next step... -< - >- From: Ray "Build better and closer relationships with those that are on my lists and to start new relationships with those that continue to email me. I figure if I can get 25 active Internet marketers to work with me and I with them that the effectiveness of my marketing will double, triple, etc." From: JoyLane Cuellar "Build and service my customer base. Mass customization and one-to-one marketing is the trend of the future. I fell behind in the FOLLOW-UP step of selling, so this year I am going to work hard on building good relationships with my customers, communicate our new products to them, and follow up with them on a timely basis." From: R. Subramaniam "CUSTOMER RELATIONSHIP MANAGEMENT How to manage the large customer data base and increase repeat business from existing customers." Comment: To this step I can't agree more. It is very important to keep a focus on building existing as well as new business relationships. -< - >- From: Jo Graeber "I plan to produce several ebooks - for giveaway and to sell. Still, however, working on the perfect (low-cost) way of building my own ebooks, which I may have found." From: Wendyl K. Leslie "Writing and publishing on the Internet of three planned E-books would be vital." From: Eva Almeida "I plan to write an ebook this year if time permits. This will move my business forward by increasing income through the ebook's sales and my credibility (through quality information in the ebook.)" Comment: Writing my own ebook is also a step that I still want to do... Hope I get to it soon. Summary: The steps that seem to be most important to the subscribers: 1. Advertise your business 2. Write your own newsletter 3. Build existing as well as new business relationships 4. Create your own ebook(s) 5. Get focused on the work -> Set goals and struggle for them! 6. Produce new products to be sold 7. Support your downline 8. Do more work internally for better results 9. Put your business on auto-pilot ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Want 5 Million Dollars in Cash? This Is Definitely The Hottest Cash Flow System On The Internet! 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