================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 30, December 01, 1998 ******************************** Published by Frank Bauer http://million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = PCS4ALL - Get your own personal lifetime AUTORESPONDER, and be rewarded with your own FREE Mega Computer System just for letting other people know about this program! http://million-mall.com/pcs4all.htm Providing you with a new computer is a BONUS you get when your 4th level is filled in a 3x5 FORCED MATRIX! This is NO LEASING!!! All you pay is $39.95. Free Self Replicating Pages For All! GET IN NOW!!! ================================================================ CONTENTS 1) Good Morning! 2) "How To Profit On The Internet" by Harvey Segal 3) "Partnering for Profit" by Rick Beneteau 4) Feedback 5) Classified Ads Section ================================================================ 1) GOOD MORNING! I would like to welcome you to the 30th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Tuesday, the 01st of December, 1998. The current number of subscribers is: 1745 I would like to specially thank Bill Edmision from Tacoma, WA / USA. He alone sponsored last month 8 newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "How To Profit On The Internet" by Harvey Segal Over 50 million people have access to the Internet - and yet it is still in its infancy. Every month sees millions of newcomers and thousands of businesses setting up online. Combine this huge, expanding audience with the fact that marketing and advertising can be done on the Internet at a fraction of the costs of traditional methods . . . and you have a situation where the potential for online success is unlimited. Here is a 7-step guide to ensure that you will cash in on this growing boom. 1. DECIDE WHAT YOU ARE GOING TO SELL ==================================== The online business opportunities that you will come across can be neatly divided into two areas: (1) Products (2) Services. 1.1. Selling Products When you sell a product you can either carry out the whole operation of handling orders, stocking and shipping the goods, processing the payments OR simply market for a company that will handle all the administration for you. Your job is merely to get the orders to the company and then receive commission. == What product sells well on the Internet ? == The item that has been hailed as the number one business product of the future is . . . INFORMATION. Examples of highly successful information products are the 'how-to' and self-improvement books. If you are knowledgeable about a particular subject you could consider writing and developing your own product and delivering it via Email. 1.2. Selling Services One advantage of selling a service is that you can often generate a 'residual' commission - a monthly income all the while that the customer continues to use the service. == What service is suitable for online selling ? == As the Internet boom continues the most obvious candidate is any service which assists companies in using the Internet. For a superb example look no further than the familiar autoresponder. An autoresponder spends 24 hours a day delivering information to enquirers from classified ads or news articles. If you have ever had to reply manually to 100 responses to an ad you will realize the importance of an autoresponder to any business setting up on the Internet: in a word . . . INDISPENSABLE. 2. HOW TO ADVERTISE =================== 2.1. The 2-STEP Approach The usual method of advertising is to have short Classified Ads which leave the reader in a state of enticement, so that he then asks for the full detailed information in your sales letter, ideally sent by autoresponder. The purpose of the ad is not to try to sell the product - it is simply to get interested people to respond. As your ad may be competing with dozens of others in the same publication you must aim for a winning headline to make it stand out. Use key words which attract readers such as . . . Free, How, You, Money, Secret. 2.2. Using a Signature File A Signature File is a section of text that you place at the end of your articles or Email messages. It should contain contact details and a brief summary of what your company offers. 3. WHERE TO ADVERTISE ===================== 3.1. Where to place Classified Ads Online Services Classifieds: The major online services such as AOL, Compuserve, Delphi, Genie, Prodigy, MSN have sections for placing classified ads. Ezines (newsletters): Ezines are Email magazines which you can subscribe to - usually for free. Most Ezines offer low cost advertising and are also an excellent source of marketing tips. WWW (World wide web): You can set up your ads at web sites for free or at low cost. 3.2. Using Signatures in Discussion Groups A discussion group is a group of people with a common interest in a specific topic. If you participate in discussion groups with useful contributions or helpful articles you can add your signature files at the end of your posting. Here are examples of discussion group areas. Mailing Lists: There are thousands of mailing lists available on every conceivable topic. You become a member of a mailing list by sending a simple 'subscribe' Email message to the list. You can post a message to the list and it will be distributed automatically to all the subscribers. Newsgroups: Newsgroups (also known as Usenet) are similar to mailing lists except that you need to access the newsgroup with a newsreader online (whereas mailing list posts are sent to your Email box). Online Services Forums: Similar to newsgroups, usually better controlled and organized. 3.3. Other places for free ads Newsgroups: Some newsgroups allow ads. Examples are alt.internet.commerce, alt.make.money.fast, misc.entrepreneur. Online services Forums: There are forums where ads are acceptable: try looking for forums which have sections with titles such as 'Opportunities', 'Marketing', 'Business'. 3.4. Direct Mail Direct mail is the sending by Email of your advert or sales letter to a list of people who are looking for the product or service that you are offering. Such a list can be purchased from a mailing list broker. 4. PUT YOUR WORK ON AUTO-PILOT ============================== Here are some software tools which can automate your work and reduce time and money spent online. 4.1. Autoresponders We've already shown above the importance of autoresponders for any online business. You can use them to respond to enquiries with any information you wish such as a sales letter, price list, catalog, ordering information. 4.2. Free Agent (for Newsgroups) Free Agent is a powerful and easy-to-use newsgroup reader. It allows you to browse newsgroups both online and offline. 4.3. Navigator (for Compuserve Users) CompuServe Navigator (CSNAV) allows you to set up in advance a script to navigate the Compuserve Forums, sending and retrieving messages, downloading from or uploading to the libraries. 4.4. Waytogo (for AOL users) If you want to post ads on AOL classifieds then, instead of manually navigating the various menus and options, you can automate the task with a program called "Way To Go". 5. SET UP YOUR OWN WEB SITE =========================== Once you have developed a portfolio of (ideally) related items you will want to bring all the information about them together on your own web site. The website will provide you with a 24 hour international presence and a means for people anywhere in the world to obtain free reports about your products or services instantly, especially when complemented with autoresponders. 5.1. Design considerations * Make your site easy to navigate * Don't clutter up your pages with information * Ensure that there are no long delays in loading web pages (the chief cause of this is the use of large graphics) 5.2. Content Make a good first impression with your front page, make it interesting and let it show clearly what the rest of the site contains. You may only have ten seconds or so to keep your visitor's attention. Offer free information and useful articles. Ensure that the content of the site continually changes, consider a weekly column of hints and tips. 6. HOW TO PROMOTE YOUR WEB SITE =============================== 6.1. Register with search engines When people are scanning the Internet for a specific product or service they use 'Search Engines' to feed in a 'keyword' to specify what they are looking for. You can submit your site to these search engines specifying the key words that make up the site, so that your site can then appear in such searches. There are over 20 major search engines, some popular ones being: Alta Vista, Excite, Infoseek, Lycos, Yahoo 6.2. Publicity Now that you have a web site you can include it in your signature and therefore publicize it * whenever you send an Email * when you contribute to discussion groups * when you contribute a posting to an Ezine You can advertise offline by including your web address on your company stationery, business cards, letterheads, envelopes etc. 7. BECOME AN EXPERT =================== Learn how to find information: Master the use of search engines. Learn from the work of others: Study other ads, other web sites, other signature files. Study online marketing methods: Visit newsgroups and forums, and subscribe to mailing lists. You will find excellent marketing tips from Ezines - just see the footnote below. -- This article is an extract from the publication "7 Steps to Online Success" which contains full details of all the sources of information mentioned above, such as web site addresses, lists of ezines, mailing lists and newsgroups, software tools and services and also includes relevant business opportunities and many more valuable ideas. Harvey Segal is offering all our readers a FREE copy of the full publication. You are welcome to read the "7 Steps to Online Success" PLUS Harvey's  FREE BOOK "The SuperTips Book of Internet Marketing" at  ================================================================ 3) "Partnering for Profit" by Rick Beneteau I've mostly been a solo flyer during the course of my business life. Bought a drycleaning company when I was very young, started a songwriting enterprise and eventually a music publishing company, ultimately selling the first business to establish a production company. I've come to the conclusion however, that most of my best work and most successful projects came as a result of working with other talented people. Collaboration, or “Partnering” if you will. A couple of examples: one of my most successful songs (charted worldwide) was written with a well-known songwriter from New York. The biggest grand-opening I ever had for a drycleaning outlet was done in tandem with my late father. In both cases, the outcomes would have been drastically different had I not asked these “partners” to come on board with me. The song would never have been written and I'm quite sure that although the new store would have opened at the same time, the clothes would not have been piled up to the ceiling had my father’s expertise been ignored. “Partnering” was totally responsible for those positive outcomes. Most successful entrepreneurs subscribe to the “two heads are better than one theory”. And it works with not only major projects, but in routine everyday tasks. The jobs that we would all love to think we can do better than anybody and because of that very fact, the same thinking that is most often difference between success and failure. Let me explain the concept in terms of Internet marketing. Everyday we stumble on some marketer promoting a great product with weak materials ­ lame email subjects, even lamer letters (especially the hyper-too-intensive genre), unappealing websites and run-of-the-mill classified ads. Most often, I don't look beyond an ineffective heading. Now all that guy needs is to “partner”, be it a more marketing in-tune friend and a for-hire copywriter to experience what he is probably lacking most ­ sales! If you've got even basic advertising “chops”, partnering can be as simple as bouncing your marketing copy off your loved ones (NOT the ones who love you TOO much cause they ALWAYS love what you do?) and the sharpest consumer types you know. If they wouldn't look past your opening “hook”, show them a bunch of other ads and have them tell you which ones grabbed them. Now compare those ads with those you know were written by pro marketers and you will notice similarities in approach and style. The exact qualities your ads are missing. Point here is this: some of us, but not many, are capable of writing magnetic marketing material (but still it’s a good idea to partner). It’s a true craft and one you may never master. Deal with it! Either practice, practice, practice and perfect, or, stop wasting your time and resources and pay the piper. Go to someone who can do it for you ­ a professional copywriter, webdesigner or what have you. One of my mentors, Lee Iacocca, did not dream, design, engineer, assemble, market, sell, repair and meet the junkman at the salvage yard when his Mustang ended it’s life on the road. Lee did what Lee did best and dreamt of the car, got others to share in his vision, devised a plan and delegated the responsibilities to deliver his trend-setting automobile. He “partnered” with specialists in areas he didn't specialize in, thousands of them to achieve all that he is credited for. (Now I ask, why couldn't HE be President??) You can have some of the hottest marketing materials on the Internet (or anywhere else for that matter) and increase your sales dramatically if you choose to utilize the concept of partnering. No one person can wear all the hats all the time. Let go of what you don't do best so you can do what you do do best. How’s that for a closing line, partner? Written by Rick Beneteau. (c)1998 NetProfit 2020 Inc., Marietta, GA -- Rick graduated high school and went directly into business managing a drycleaning operation which he eventually bought and built into a successful multi-store operation. Involved in the music and advertising industries throughout this time, Rick was responsible for the creation of many national advertising jingles and still consults larger companies on convention production. He sold his drycleaning business in 1991 to pursue these other interests which included overseeing the start-up of Ocean Records Canada. Rick is an internationally recorded and released songwriter and is a partner in the Internet Marketing firm NetProfit 2020 Inc. He also provides copy writing and complete advertising services including corporate music production via his TrademarkeT company at: http://www.thehallway.com/ECOMMTR.htm and he is a for-hire freelance writer. Visit The Hallway at http://www.thehallway.com ================================================================ 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "No feedback this time.... hmmm.... am I doing something wrong? ;( Please let me know... ! :)" ================================================================ 5) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm?xxxx Just replace the xxxx with your Referral ID#. Or . . . 2. Sending an email to mailto:Newsletter@million-mall.com (Subject: Subscribe [+ your Referral ID#]) To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com?Subject=Join_Referral_Program The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber + your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). 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(0E) * * * SOMEONE WILL WIN $ 5000 IN FREE ADVERTISING IT COULD BE YOU Deadline DEC. 1, To enter go to http://www.internetprofitcenter.com/newsletter.htm and leave your email address. (0E) * * * WOMEN ENTREPRENEURS! FREE REPORT Mailto:webmaster@global-visions.com subject WOMEN'S WEALTH. Find out how "Sister Power" is helping women around the world turn the Internet into a source of FINANCIAL SECURITY. This FREE REPORT explains how women just like YOU are staying home and making $100,000-$1,000,000+ A YEAR on the Internet NOW! (2E) * * * Subscribe today to the INTERNET MONEYCLUB NEWSLETTER. A free ezine dedicated to helping the middle income person succeed in their own internet business. Find out how I started my 10,000 hit a day showhome website for FREE! You can do it too! Email moneyclub@netreach.net to subscribe. (0E) * * * CANADIANS! Who amongst you wants to get richer? Then mailto:taschenb@vip.net w/ "I'm a Canadian determined to get rich on the Net. Show me how!" in subject. 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(0E) * * * MONEY! MONEY! MONEY! MONEY! This daily e-zine is packed with tips on how to find your fortune on the internet! To subscribe mailto:webmaster@MoneyMoneyMoneyMoney.com with "Robert, Send Me Your Internet Treasure Map" as the subject. Your first issue will arrive on the following morning! (0E) * * * ARE YOU DETERMINED TO MAKE MONEY ON THE INTERNET? IF SO, We are equally determined to help you! mailto:webmaster@prosperonline.com w/ PETER & SHEILA, I AM SO DETERMINED! and we'll send you the blueprint to internet success! (5E) * * * ---- JOKE EMAIL ---- A FREE weekly Ezine featuring the best of the week's JOKES, direct to your email box every Monday morning. From Tasteless to Topical, Cracker to Clinton, all sorts of jokes are in Joke Email every week. Subscription is FREE, either by E-mailing : subscribe@jokeemail.freeservers.com, or by visiting the JOKE Email site at: http://members.aol.com/queequak/JokeEmail.htm (0E) * * * 650 VALUABLE REPORTS FREE!!!! When you subscribe to MEGA MONEY Newsletter At http://www.MoneyMoneyMoneyMoney.com Health matters, legal issues, money making tips....650 Reports On ALL Subjects....FREE!!!!! (0E) * * * INVEST IN YOURSELF! Do You have the means to become independent. WE DO! Visit us at http://www.prosperitybuilder.com. Sign up for our FREE newsletter. (0E) * * * F R E E HighYield Weekly Newsletter **** Beware of SCAMS **** Learn insiders secrets about Electronic Privacy Protection, Offshore Informations (Trusts, IBC, Countries), Scams & Real High Yield Programs,... mailto:highyield-subscribe@egroups.com For a F R E E report, mailto:whytrust@highyield.u2me3.com *********< or visit http://highyield.u2me3.com/ >************** (0) ================================================================ Please feel free to forward this issue to a friend or associate ... or just have him/her send an email to: mailto:Newsletter@million-mall.com?Subject=Subscribe to subscribe to "Frank Bauer's $1,000,000 Newsletter". To receive a back issue of "Frank Bauer's $1,000,000 Newsletter", download it from the newsletter section of my web site at http://million-mall.com/ . To unsubscribe from this free newsletter please email: mailto:Newsletter@million-mall.com?Subject=Unsubscribe To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: mailto:Franks-Choice@million-mall.com ================================================================ ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Frank Bauer / August-Sievers-Ring 15 / 24148 Kiel / Germany From rainy Kiel, not far from the Baltic Sea! Fax: +49-431-723536 / ICQ#: 8036878 / mailto:FB@million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Does your web site need more traffic? Our Web Site Promotion Service submits your web site to 1000+ search engines & directories for only $24.95! Visit: http://million-mall.com/submit.htm ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Still no million? Amazing lists of resources! Help for EVERY business! All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! Frank Bauer's $1,000,000 Web-Mall ==> http://million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Would you like to receive free e-mail updates about new programs, free program updates, free new resources and other free stuff at "Frank Bauer's $1,000,000 Web-Mall"? Subscribe to the free "Mall News Mailing-List" today! Just send an email to: mailto:Mallnews@million-mall.com?Subject=Subscribe ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, (C)1998 by Frank Bauer (except as noted) ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,