Hi, I would like to welcome you to the 102nd issue of the "More4you Newsletter"! Today is Wednesday, the 1st of December, 2004. The current number of subscribers is: 24,933 ================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 102 - December 01, 2004 ******************************** Published & edited since 1996 by Frank Bauer www.more4you.ws www.add2it.com | www.add2it.de | www.add2you.com www.frankbauer.name | www.million-mall.com | www.million-mall.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instruction^s are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Editors Blurb 2) First Article: "Time and Money Around The World" by Jim Edwards 3) The Question & Answers Section: Due to time reasons none in this issue 4) Second Article: "Differentiation – Smart Marketing Strategies for the Solo Entrepreneur" by Terri Zwierzynski 5) Recommended By The Publisher: Due to time reasons none in this issue 6) Newsletter Notes & Policies ================================================================ Please click her^e to download the PDF version of the newsletter: http://www.add2it.com/news/issues/more4you-12-04.pdf ================================================================ 1) Editors Blurb: I am getting really close to leaving Germany and things are slowly getting back logged. This is one of the very few times that I started writing the More4you Newsletter exactly on the publishing date. This is also the reason why there is no question & answers section as well as recommended by the publisher section in this issue. Just another 5 days and the movers will come and pack everything in the apartment... and another 7 days later my wife, son and I will leave Germany for good. Exciting times are laying ahead... Between December 13th and January 15th 2005 I will be in Manila, Philippines for vacation and a family reunion. Then on the 15th of January we will continue to Sydney, Australia. Then it's time to find an apartment or house... and most important: Get Internet access! ;) Between December 6th and around end of January 2005 I will be online as often as possible, but there might be a few days that I will not be able to get online. So... In case you don't get email replies right away, please don't panic. I will get to them as soon as I can. :) BTW... out of all those tasks mentioned last issue, some are still to be finished and other are done. I still need to finish the manual and web copy for Add2it MailResponder Pro, as well as a routine to import data from an Add2it AutoRespond Pro installation. This is dragging on and on... I know. The advantage for you is that unless you want to upgrade from Add2it AutoRespond Pro to Add2it MailResponder Pro, you can already now use Add2it MailResponder Pro. Plus until the final release is ready... you will get the installation service for the script for free and this way save $29. The JV offer I mentioned ended up smaller than I hoped for. If you are still interested to JV with me, please check out: http://www.add2it.com/movingtoaustraliasale.shtml The new project I mentioned has been launched on the 14th of November under the motto: "Your Ads that work on 3,700+ web pages plus double your investment back" Since the 14th of November, members have already been paid $10,296 in bonuses and commissions plus 222,387 banners and 128,808 text ads of our members have been displayed. Check it out at: http://www.add2you.com/doubler/ There are still sets of the special, "Moving to Australia Sale" bundle available. You will save you over 50%... plus there is an easy 3 month subscription plan available. Please check out the details at: http://www.add2it.com/moving-to-australia-sale.shtml Would you like to ear^n $82.58 referring others to this special sale? Simply refer them to: http://add2it.com/ref/track.cgi?id=add2it&pid=australia Just replace add2it with your Add2it affiliate ID. Not yet an affiliate? Signup for free at: http://www.add2it.com/ref/ If you are interested to partner with me or get a fre^e script copy for a translation for any available language (see the following web page), please contact me. The partnership details you can find at: http://www.add2it.com/ref/joint-venture.shtml And the contact form is located at: http://www.add2it.com/contact.shtml Next point, the Add2it Audio Testimonial contest is still going. If you are interested to receive a coupon worth $100, that you can redeem for Add2it products & services of your choice, please visit http://add2it.com/see.pl?Add2it-APC for complete details. And last, the winners of the September 2004 giveaway! :) Last months promotion & survey entries giveaway winners: -------------------------------------------------------- 1st Prize: Submission of an URL of your choice to up to 1,000+ search engines, directories and to 500,000+ link pages + Coupon for $10 off your next Add2it.com Scripts & Services order. The winne^r is: Craig Friesen (webmaster@*************.net) 2nd & 3rd Prize: Choice of the fre^e to Sell 6 eBook collection or the Cash Flow Killer Mini Sites eBook package incl. possibility to get monthly commissions and upgrade to Add2you Advanced Level + commissions paid for your upline + Coupon for $10 off your next Add2it.com Scripts & Services order. The winners are: Gorge J. Muncher (gjmuncher@***.com) Jane Miller (jane1965@*****.com) Last months Add2it Affiliate Program giveaway winners: ------------------------------------------------------ 1th & 2th Prize: For one month your banner or text a^d on all affiliates index pages + Coupon for $10 off your next Add2it.com Scripts & Services order. The winners are: Herman Drost (most sales) http://add2it.com/ref/home/vision2003.shtml Len Helmore (most visitors) http://add2it.com/ref/home/solo.shtml Last months Add2you Program giveaway winners: --------------------------------------------- 1th & 2th Prize: For one month your banner or text a^d on all members index pages or choice of the Fre^e to Sell 6 eBook collection or the Cash Flow Killer Mini Sites eBook package incl. upgrade to Add2you Advanced Level + commissions paid for your upline + Coupon for $10 off your next Add2you.com order. The winners are: Josh Loesing (most sales) http://www.add2you.com/now/quickash.shtm Peter Maglione (most visitors) http://www.add2you.com/now/stallion.shtm Congratulation^s to all winners... :) Please contact me at news@add2it.com for complete details on how to obtain your price. Please don't forget to join our monthly & annual giveaway at: http://www.add2it.com/giveaway.shtml Ok, now let's get started immediately ... have fun, relax and enjoy! 'Whatever the mind can conceive and believe... it can achieve.' Napoleon Hill, Think & Grow Rich To your success, Frank Bauer http://www.frankbauer.name Publisher & Editor of the "More4you Newsletter" http://www.more4you.ws -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Sponsor Of This Newsletter Issue: IS IT REALLY POSSIBLE TO MAK^E $500 A DAY, EVEN $1,000 A DAY, ON THE INTERNET? In a word, ABSOLUTELY! But, it's NOT automatic. You MUST have the essential tools, the training,the support, the continuing education AND, most importantly, a Company that CARES about you and your success. Register for FRE^E LIVE WEBCAST at http://www.netprofitsite.com/webcast ================================================================ 2) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Time and Money Around The World" by Jim Edwards -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- One a recent trip overseas I discovered just how useful a currency converter could prove itself, especially when negotiating contracts, hotel rooms, and even paying the restaurant bill. While traveling this year I've converted my money into 4 different currencies and, if you've ever traveled abroad, you know you lose money every time you change your money from one currency to another. In an effort to save my own financial skin, I turned to the Internet to help me figure out the best conversion rates ahead of time and gauge how much cash I'd actually need for each trip. In the process, I discovered a veritable "buffet" of helpful and just plain cool converters and tools online. They help you do everything from knowing your buying power abroad to what time to ask for a wake up call halfway around the world. ** Currency Converter ** Log on to http://www.XE.com and you can estimate the exchange of your currency into virtually any of 180 currencies in the world, including: U.S. dollars, Yen, British Pounds, Australian dollars, Euros, and more. Simply enter the amount of money you want to convert, choose the currency you want to convert from and to, then click the button. Instantly you'll know the value of your money in another country based on the latest currency trading value available. XE.com also offers a good FAQ section that explains how and why currency exchange rates vary along with information about currency markets. XE.com gets their conversion data from a variety of sources around the world and, according to the site, updates their rates several times per day. ** World Clocks ** Log on to http://www.TimeAndDate.com to find a wealth of tools to help you get a global perspective not only of local times and dates, but also local holidays and the best time to plan meetings. From the home page a couple of links rate special attention. The first, "The World Clock," allows you to see the local time in most of the world's capital cities. You can select "Full World Clock" for an even more comprehensive list of cities and their local times around the world. I found the World "Meeting Planner" the most useful part of the site for me. It allows you to put in your current time zone location and then choose up to 3 additional cities around the world. The site will then give you a list of times that represent the best times to hold a meeting over the net or via phone or teleconference. You can then log on to the "Calendar" function on the site, select the country, and instantly see if any local holidays will conflict with your meeting or visit. It even offers a handy little calculator that allows you to calculate the exact number of days, hours and minutes between two dates. I felt a lot older when I discovered that more than 13,000 days passed since the day I was born. The site even allows you to see a live countdown to New Years day so you can time your champagne consumption accordingly. -- Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links... Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://www.TurnWordsIntoTraffic.com -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- How did you like the content of the first article? Good: http://add2it.com/go/to.pl?l=C1-Good (Last issue: 28.57%) Ok: http://add2it.com/go/to.pl?l=C1-Ok (Last issue: 57.14%) Bad: http://add2it.com/go/to.pl?l=C1-Bad (Last issue: 14.29%) Last issue: "7 Tips to Turn Web Site Browsers in to Buyers" by Jennifer Tripp ================================================================ 3) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- This time I have some very interesting questions for all webmasters and entrepreneurs. Please be so kind and answer a short survey in regard to how newbies can make JV's with guru's, how to get public attention & interest and answers to getting started questions at: http://www.add2it.com/news/more4you-survey.shtml The result will be published in the February 2005 issue. February 2005? Yes, you you heard right... this time you will have some more time to submit your survey answer simply because of our move to Australia. You have an interesting question you would like answered? Please submit it also at: http://www.add2it.com/news/more4you-survey.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- How did you like the content of questions and answers section? Good: http://add2it.com/go/to.pl?l=C4-Good (Last issue: 50.00%) Ok: http://add2it.com/go/to.pl?l=C4-Ok (Last issue: 16.67%) Bad: http://add2it.com/go/to.pl?l=C4-Bad (Last issue: 33.33%) Last issue: "Easily start a business in a competitive online market, effective FREE and low cost advertising and how to ensure email gets read and not deleted" ================================================================ 4) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Differentiation – Smart Marketing Strategies for the Solo Entrepreneur" by Terri Zwierzynski -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, "So what makes you different?" Then, all those self-doubts creep in, and you just aren't sure what to say. Differentiation can boost confidence -- yours in yourself and that prospective customer's confidence in you! Dif-fer-en-ti-ate v. tr. To perceive or show the difference in or between; discriminate. In business terms, to differentiate means to create a benefit that customers perceive as being of greater value to them than what they can get elsewhere. It's not enough for you to be different -- a potential customer has to take note of the difference and must feel that the difference somehow fits their need better. (Other words that mean virtually the same thing: Competitive Advantage; Unique Selling Proposition; or Value Proposition.) As you are building your business, you can use differentiation to attract more customers. Once you have momentum, differentiation allows you to charge a higher price because you are delivering more value to your customers. Make a point to evaluate and adjust your differentiation methods at least annually. The various methods of differentiating your businesses fall into four general categories: - Price Differentiation - Focus Differentiation - Product/Service Differentiation - Customer Service Differentiation Price Differentiation Differentiating on price is probably the most common and easily understood method. HOWEVER, for Solo Entrepreneurs, caution is in order. On the one hand, potential customers might expect a lower price from you than from your larger competition because they perceive you as having less overhead, etc. On the other hand, cheaper prices can evoke perceptions of lower quality, a less-stable business, etc. And if you compete on price against competitors with deeper pockets, you can price yourself right into bankruptcy. Be creative with this differentiator by competing on something other than straight price. For example, you might offer: - More value: Offer more products or services for the same price. - Freebies: Accessories, companion products, free upgrades, and coupons for future purchases. - Free shipping, etc.: Convenience sells, especially when it is free! - Discounts: Includes offering regular sales, coupons, etc. (see cautions above) Focus Differentiation For Solo Entrepreneurs, this is the most important method of differentiation, and in many ways, the easiest. Why? Because as a Solo Entrepreneur, you simply can't be everything to everybody, so you must pick a specific way to focus your business. Once you have done that, you have an automatic advantage over larger companies because you can become more of an expert in that one field -- and you can build close relationships with key customers that will be hard to duplicate. For example, you might differentiate yourself through: - Location: Take advantage your closeness to prospective customers. - Customer specialization: Be very specific about what characteristics your customers will have — for example, racing bicycle enthusiasts or companies with a spiritual conscience. - Customer relationships: Know customers really well, form partnerships with them, and get them to speak for you! - Affinity relationships: Associate your product/service with a well-known person or organization. - One-stop shopping: Offer everything your target market needs, in your area of expertise. - Wide selection (within your niche): Although this one may seem to be the opposite of focus -- the key is to be very specific in one dimension and very broad in another. Product/Service Offering Differentiation How much you are able to differentiate your product or service offering will vary based on what type of business you are in. For instance, if you are in a highly regulated business, your options may be limited. Explore a totally new market or type of product or service, however, and the possibilities abound. The key to successful differentiation in this category, again, is to know your customers, really, really well. Talk to them often, and you will know what they need most and be able to offer it, long before your competitors know what is happening. For example, your product or service could stand out in one of these ways: - Quality: Create a product or service that is exceptional in one or more ways. Examples: Lasts longer - Better - Easier to use - Safer - New/First: Be the first one to offer something in your location/field. - Features/Options: Offer lots of choices, unusual combinations, or solve a problem for a customer in a way no one else does. - Customization: As a Solo Entrepreneur, you may be able to more easily handle special orders than big, mass-market competitors. Customer Service Differentiation Have you noticed how customer service seems to be out of vogue these days? This situation makes excellent customer service a great opportunity for differentiation and another natural advantage for Solo Entrepreneurs that already know what's important to their customers. Build your reputation on making customers feel really good about doing business with you. Works great with referral marketing, too. Examples: - Deliver Fast: Next day, or one-hour - make it faster than customers think possible. - Unique channel: Offer a service over the phone or Internet instead of in person or in their office rather than yours. - Service-delight customers: It may seem expensive to offer exceptional service - but it pays off in word-of-mouth advertising. - Before/during/after-sales support: Provide technical or other support to customers using your product. You might use joint ventures to provide that support - but customers will perceive it as being from you! - Guarantee/warranty: Offer 100% money-back, or free replacement parts. - YOU: Offer yourself, your unique blend of talents and skills, to attract customers. Make sure they get access to you, too! Keys to Successful Differentiation: - Know your customers, really, really well. - Pick a blend of differentiation methods that, in the eyes of your customers, truly sets you apart. - Talk about your differentiation in terms of customer benefits. - Tell everyone about what differentiates you -- often. - Keep your differentiation fresh by listening for changing customer needs. -- Find more articles like this at www.Solo-E.com – Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. Terri Zwierzynski is a coach to small business owners and Solo Entrepreneurs. She is also the CEI (Conductor of Extraordinary Ideas) at Solo-E.com and the author of 136 Ways To Market Your Small Business. Terri is an MBA honors graduate from UNC-Chapel Hill. Terri has been coaching for over 10 years in a variety of settings, including 6 years as a senior-level coach and consultant for a Fortune 500 company. She opened her private coaching practice in 2001. You can reach Terri at www.FastLaneDreams.com. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- How did you like the content of the second article? Good: http://add2it.com/go/to.pl?l=C3-Good (Last issue: 33.33%) Ok: http://add2it.com/go/to.pl?l=C3-Ok (Last issue: 33.33%) Bad: http://add2it.com/go/to.pl?l=C3-Bad (Last issue: 33.33%) Last issue: "The whole truth about Doublers, Triplers & Cyclers" by Frank Bauer ================================================================ 5) Recommended By The Publisher: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Whenever we find a great product or service and tested it inside out, this will be the place where you will hear about it. If you know about a great product or service that you have already tested inside out, please let me know about it. Also if you own a great product or service, send a sample and a detailed description what makes it so great to: news@add2it.com Again... only if we believe after testing it inside out that this product or service is really of a great value, it can be mentioned right here. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This issues recommended product: Since I want to completely test any product or service recommended here, I will skip this section during the moving time. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- How did you like the content of the recommended section? Good: http://add2it.com/go/to.pl?l=C5-Good (Last issue: 50.00%) Ok: http://add2it.com/go/to.pl?l=C5-Ok (Last issue: 0.00%) Bad: http://add2it.com/go/to.pl?l=C5-Bad (Last issue: 50.00%) Last issue: ListDotCom - http://add2it.com/see.pl?ListDotCom ================================================================ 6) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel fre^e to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. All rights reserved. BTW: I made the PDF version of this newsletter brandable! What does that mean? You can now download a small branding tool at: http://add2it.com/see.pl?brander and use it to customize many of the links to Add2it.com & Add2you.com within the PDF version of the newsletter with YOUR OWN Add2it Affiliate ID and / or Add2you Members ID. When you pass it now around as a freebie or gift to other people... you can earn commissions! b) Privacy statement: Your name and email address will never be traded or sold with any third party. c) To subscribe to the "More4you Newsletter" visit: http://www.more4you.ws or send an email to: d) When you subscribed you supplied the following data: First name: Last name: Email address: To edit your name, please visit: http://www.add2it.com/mmp/ed.cgi?m4u=^email^ (Replace ^email^ with your email address) e) To unsubscribe from this fre^e newsletter please click her^e: http://www.add2it.com/mmp/unsub.cgi?m4u=^email^ (Replace ^email^ with your email address) or send an email to: f) To receive a back issue of the "More4you Newsletter", please download it from the newsletter section at: http://www.add2it.com/news/issues.shtml g) Disclaimer: While I believe that the sponsors ezine advertisement is ethical, I cannot be held responsible for any claims made by third-party advertisers. h) If you would like to be the sponsor of next month's issue, please send an email to the autoresponder at . You will receive the "Sponsorship Guidelines" by email. Or simply visit: http://www.add2it.com/news/order.shtml i) If you'd like to write an article with tips, a training article or a tutorial for webmasters or entrepreneurs, please send an email to the autoresponder at . You will receive the "Author's Guidelines" by email. Or simply visit: http://www.add2it.com/news/news-faq.shtml j) I welcome all comments, questions, tips, news, topic suggestions and other material related to tips, training and tutorials for webmasters and entrepreneurs. Please submit your material for publication to: k) To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: l) If you would like to cross link your web-page to "Frank Bauer's Million-$-Mall" @ http://www.million-mall.com to increase our Web-Traffic please rea^d the instructions on my web page at: http://add2it.com/see.pl?m4u-crosslink ================================================================ More4you Newsletter http://www.more4you.ws Publisher & Editor: Address: P.O. Box 620, Sydney NSW 2001, Australia Voice: +1-650-488-8328 Fax: +1-413-403-2654 More contact information at: http://www.add2it.com/contact.shtml =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your website need more traffic? Get your website submitte^d to up to 1,000+ search engines, directories and to 500,000+ link pages... Guarante^ed! http://add2it.com/see.pl?m4u-moretraffic =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are you still searching for... ? Amazin^g lists of resources and the best sites to shop. The best of & about network marketing and other resources. How to build your traffic & your business. You will find all this and more at: http://www.million-mall.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Do YOU want YOUR choice of a FRE^E laptop? http://add2you.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Scripts & Service for Your Web Business http://www.add2it.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- (C)1996-2004 by Frank Bauer (except as noted) ================================================================ Information is power. Subscribe FRE^E now to the net's most sought after marketing, business and general information ezines. 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