================================================================ Note -> Frank Bauer's $1,000,000 Newsletter changed his name ! ================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ********************************** Issue 54 - December 01, 2000 ********************************** Published & edited by Frank Bauer www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning! 2) Sponsor Of This Newsletter Issue 3) First Article: "Link Rot Kills: My site had a severe case of link rot and yours may too!" by Jim Daniels 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "Where Do Average People Find Business Success?" by Tim Genster 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would like to welcome you to the 54th issue of the "More4you Newsletter"! Today is Friday, the 01st of December, 2000. The current number of subscribers is: 2970 This last month went by like nothing...! Besides the preparation for this newsletter, an update for the Add2it Mailman scripts, updates on three out of four websites and the preparation for a new script called Add2it Go-To (more details will hopefully follow in the December issue), I have also been busy with something most of us start around this time of the year: Christmas shopping! If you are still looking for nice gifts for your family & friends then I can recommend you Amazon! Not only don't they charge any shipping fees on books, they do also wrap your gifts right away and offer all kinds of gifts like books, CDs, DVDs, videos, games, toys, electronics and much more... So if you like to get great gifts for your family & friends and you don't mind to support this newsletter at the same time, please visit your quick finder page at: USA - http://www.million-mall.com/amazon-com.shtml UK - http://www.million-mall.com/amazon-co-uk.shtml Germany - http://www.million-mall.com/amazon-de.shtml OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The perfect paperless and borderless Opportunity. If you've ever dreamed about working from home & creating an income on the Internet, you've come to the right website! http://lif.evisionbiz.com ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Link Rot Kills: My site had a severe case of link rot and yours may too!" by Jim Daniels -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Have you ever run a link checking program on your website? No, not one of those quickie link checks, but a "full site" link check? What you learn about your website may disturb you. It happened to me this week. As owner of a fairly large website that has been online about four years, I realized I may have had a number of dead links. I just had no idea how many. Sure, I'd been averaging a few "dead-link complaints" every month lately, but I always thought I ran a pretty tight ship. I thought wrong. I finally ran a full site link check and found that my site had a severe case of link rot! While my internal links (links within my own site from one page to another) were pretty good with just two dead links, get this... THIRTY external links had rotted away without me knowing it! Shame on me. Not only does this portray a bad image, it can cause other problems as well. For starters, bad links send visitors scurrying away from your site. Additionally, search engines tend to favor sites WITHOUT link problems and give higher ranking to sites who keep up on their link maintenance. So what about your site? You probably have dead links on your site right now too, and you are not alone. Studies show that on average, one out of every 15 links on the Web is not functioning. If your site is that bad, you're in trouble. Heck, if one out of every 20 links on your site is dead there's a good chance that EVERY visitor to your site will find a dead link. Think about that for a minute. Are you willing to risk losing every visitor to your website? I thought not. The solution is to periodically and systematically check for link rot, especially if your site contains links to other web sites. Take time and do it today! I researched some programs this week that you can simply turn loose before you go to bed and you'll wake up with a fresh list of bum links to fix. Here they are... Web-Based Link Checking: Most of these allow a small sampling of their service on a limited number of web pages. If you have a very small site, these are great. Just visit one of these URL's and run a quick and free check. Website Garage http://www.websitegarage.com Net Mechanic http://www.netmechanic.com Dr. Watson http://watson.addy.com Link Checking Software: Software solutions are ideal for larger sites allowing you to perform the link checks through your own computer. I tried a number of programs this week and ended up settling on InfoLink Link Checker by http://www.biggbyte.com/ - it gives you 50 full uses of the program before you have to pay a dime. If you plan to use it beyond that you can register it for a small fee. Some other software programs that will run link checks at your site are: LinkScan http://www.elsop.com/ WebAnayzer http://www.incontext.com/ Create a Safety Net for Internal Links: One more tip I recommend is to add a customized error page to your site. No matter how well you maintain your internal links, there will always be surfers who enter a URL incorrectly and get the dreaded 404 error page. You can keep your visitors from getting that ugly error message by simply creating a customized error page. In a nutshell, it is the same as creating any other web page. Just create a page that tells your visitors they are a little lost and invite them to click a link to your home page. For an example of an effective custom error page, go to this bogus web page at my website: http://www.bizweb2000.com/asdf See how it gets folks back on track quickly, rather than losing them to another website? Here's another 404 error page that does the trick: http://www.WebBusinessToday.com/goofsarepeopletoo.html As far as the technical aspects of making it work, it is simple. Just create a web page then contact your web host and they'll tell you exactly how make it work on your server. If you need some ideas for a 404 error page of your own, check out: http://www.cool404.com - each time you reload the page a new customized 404 page will pop up. Remember, dead links are a bigger deal than you may be making them out to be. They will compromise your website visitors' experience severely. Visitors may even click away from your site never to return. Take your website maintenance seriously if you want your site to be taken seriously! -- * Tip by Jim Daniels, author of the book that has helped thousands of small business owners prosper online. Get the book at http://www.bizweb2000.com/insider.htm and get a free bonus for ordering today! And be sure to opt-in to Jim's famous BizWeb eGazette. It's free forever... mailto:optin@bizweb2000.com ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de Below you find out about the 7 most important news & updates during the month of November. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 11/02/00 - The "Frank Bauer's $1,000,000 Newsletter Referral Team" website got now also redesigned to the new "More4you Newsletter Referral Team" website. You can still find it online at: http://www.million-mall.com/news/ 11/12/00 - The updated theme of the Add2it website is now online. Not only the flash intro got a complete make over, but also the whole setup of the index pages. Please let me know your opinion: http://www.add2it.com 11/19/00 - The "X-Linking helps everybody" webpage has just been updated is now online. Please take a look at: http://www.million-mall.com/cross.shtml 11/19/00 - New free classified ad sites have been added in the "Free Things On The Internet" section. Please check it out at: http://www.million-mall.com/free.shtml 11/22/00 - The Add2it Mailman Free / Pro scripts are now both available as Version 1.21. Another buck got removed. The first time the script will be called it will now show all texts properly. Additionally the first testimonial is now online at: http://www.add2it.com/mailman-free.shtml http://www.add2it.com/mailman-pro.shtml 11/25/00 - The navigational system of www.add2it.com got improved. Please check it out and let me know your opinion: http://www.add2it.com -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 11/12/00 - Das überarbeitete Thema der Add2it Website ist nun online. Und nicht nur das Flash Intro wurde komplett überarbeitet, sondern auch das vollständige Setup der Indexseiten. Bitte laßen Sie mich Ihre Meinung wissen: http://www.add2it.de ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Where Do Average People Find Business Success?" by Tim Genster -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- At some point, the realization becomes painfully clear. Chances are, it may have hit you at some time or another. You wake up in the night with a cold sweat... you realize it as you drive to work, stuck in a traffic jam at 9am; as you receive the paycheck with the huge tax deductions. In a nutshell, you know you're stuck in the rat-race. A j-o-b will never provide the time-freedom or the income many dream of. Some are inspired to take action, chase the dream, and start a business that can change their life. Others only live in awe of the dream, and let the letters J-O-B stand for "Just Over Broke" in their career lives. Whilst millions have had 3 or more attempts at chasing the "American Dream" and empowering their lives with success, the blunt and honest truth is that 95% of them still revert back to the j-o-b lifestyle too quickly. What really happens here? Let's take an honest look. Especially now, with the extraordinary growth of the Internet, new business opportunities appear almost daily. A few represent true, long-term opportunities that some people WILL be able to take advantage of. Sadly, most will be a waste of time and money. YOUR time and money! However, it's not only the quality of the opportunity that threatens success. There's another part to this equation. Too many people have not overcome their own born and bred limits to find real success, regardless of how good the opportunity may really be. They hop from one opportunity to another, blaming the lack of success on the previous opportunity's payout plan or company support... when in fact, the opportunity may have been as sound as a pound. What they need to change is THEMSELVES. Their own attitudes. That little voice inside each and every one of us. Frequently, it is impatient attitudes and non-productive behaviors that make business success almost impossible to many. Despite these obstacles, there ARE average, everyday people who achieve a terrific level of success developing their own businesses. What have they learned that allows this? What balance between choosing a good business opportunity and having a success attitude have they achieved? Here are four reasons why too many people fail... And more importantly, here are four ways that YOU can align yourself for true success. The majority of businesses and networkers fail over and over again because of just *four* problems: 1) Most people have never been taught how to manage their business or their personal finances. Most 'wanna-be' business people would NEVER even consider submitting their resume for the CEO position of a company. Yet they hire themselves as the CEO of their own business without a second thought. 2) Most people cannot effectively sell, recruit or train. Second only to a lack of good business training, more people fail in all types of businesses because they can not effectively sell their product or services and they are not effective at training their team. No matter how smart you are or how hard you work, we each have limits. To expand on those limits, what's required is for us to train others to work the same system. That way, when we've "maxed out" our own potential, we can introduce HUNDREDS more to do the same, literally multiplying our efforts drastically. 3) Most people cannot survive five or six months of negative cash flow. And sometimes, that's required. The traditional pay plans of most business opportunities can not and do not work for the vast majority of people. That is not only a mathematical fact it is also an historical fact. And it's reflecting on your paycheck! 4) Most people are driven by MONEY when they really need to be driven by a MISSION... it's all about developing motivation that stays with you throughout your life... goals and ambitions that you can work on solidly. Individuals can move mountains when motivated by a real passion for things more noble than money. The passion to help others produces the energy and creativity of greatness. The money will inevitably follow very closely behind. So What WILL Work For Most People? (Including yourself!) Any business should be able to tell their story by sticking with understandable facts that appeal to your common sense. In contrast, get-rich-quick programs will use hype and exaggeration. Don't buy into the sales hype.. use your head. You will not have a problem recognizing an income opportunity that is very special and moreover, very real. It will be logical and simple to understand. It will hit you in the face, like a breath of fresh air. However... * You MUST Get Competitive Leverage! * For too many people, almost all business opportunities "sound good." Some ARE good ideas, but they won't work for the average person because they lack vital competitive advantages. Here are five examples to help you understand. #1 TECHNOLOGY. If you want to level the playing field so that you can be really competitive, then demand state-of-the-art technology. It can provide you with superior, time-saving methods by which to sell, recruit and train. Without this, there are never enough hours to get it all done. # 2 CENTRALIZED TRAINING, BUSINESS PLANS AND MARKETING PLANS. Look for a company that has taken control of all the essential elements that need to be duplicated in order to achieve significant and sustainable growth. #3 A FOCUS ON BUSINESS FUNDAMENTALS. Do NOT allow yourself to be caught up in all the sales hype. If you break the laws of good business, they will break you! #4 GET A 'CASH COW' PROGRAM TO BUILD FROM. One of the biggest mistakes made by most wanna-be business people is they join programs that guarantee many, many months of negative cash flow. The average person simply cannot survive this. For this reason, and others, it is absolutely essential that your primary business program creates an environment for survival for the average person. #5 YOUR BUSINESS MUST SOLVE PROBLEMS FOR THE MASSES. Significant growth depends on a very large pool of potential customers and business associates. If this same program does NOT compete with other programs, all the better. With These Points, You WILL Have a Market To Build From! Get Serious. Get Honest With Yourself. Get On With Your Dreams! When average people get serious about building a business, they do their homework. They look for honest information and ask hard questions about what the company stands for and what they do to fully support the efforts of a new enrollee. If you can find an opportunity that meets these criteria for competitive leverage, you will know you are on to something good. Likewise, if you recognize that one or more of the four reasons most people fail in building a business, then get honest with yourself about how you can correct this. MAKE SURE it won't happen again. Average people, many like you, have faced these truths about business and success, and gone on to make dreams comes true. Like every other successful business person, your success will start with an attitude of "I CAN do it too!" Because in all honesty, YOU CAN. -- Tim Genster is the owner of Internet Marketing Communications, in CT, USA. He's a marketing professional, writer and Internet business consultant. To receive immediate info on how to apply ALL of the above competitive leverage AND grow a successful, high-quality global business, mailto:rqarticle@getresponse.com or go directly to the site at: http://www.retirequickly.com/40149 ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- From: Ralph "I am still trying to find a search engine and FFA page that will give me good service." Now, here is Ralph's question: "What can a webmaster do to get the best response from search engine submission?" Please send your answer to this question to: You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Correction - In last month issue Fred Raley recommended: "Postmaster gets my vote hands down. I will never go without it. Saves time managing email lists in as many categories as you like. Email to your hearts content with super easy mail merge codes that personalize each and every one!" Here is his correct URL to the Postmaster software: http://www.post-master.net/rs/SuccessApps -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the previous issue: ----------------------------------- "Which search engines gives your website the most traffic?" The best answer(s): ------------------- From: Michael Cruz "My answer... is YAHOO! No wonder they have a good name, it fits well for them. They bring one of my sites about 65 percent of in traffic and about half of my sales. I account it to one thing: credibility. People trust the editors of Yahoo but I also like AltaVista and Excite." http://www.yahoo.com/ http://www.altavista.com/ http://www.excite.com/ From: Walter Hayward "Yahoo + Alta Vista" From: Lisa Edwardsen "Highest Referrers: Yahoo Directory Listing MSN Search (It's a tie between the two...)" http://search.msn.com/ From: Spencer "The site's giving us the most traffic are yahoo and google." Comment: Yes, Yahoo is still the most important place to be listed in. The October / November 2000 statistics of my websites show it also - Yahoo is in the first position. For detailed information on how to get listed in yahoo I recommend that you to take a look at this website: http://add2it.com/go/to.cgi?l=yahoo If you are interested in a good submission software that can even submit to Yahoo, then take a good look at AddWeb Website Promoter V4.0: http://add2it.com/go/to.cgi?l=addweb -< - >- From: Sharon Bray-McPherson "According to my log files Goggle sends me more traffic than any of the other engines. Hope this info helps you." http://www.google.com/ Comment: Google is also for me one of the most important search engines. In my statistics it is in the second position. -< - >- From: Wyn Publishing "altavista.com (#1) lycos.com (#2)" http://www.altavista.com/ http://www.lycos.com/ From: Alwyn Botha "Alta vista, they start indexing me the soonest after I submitted my website." Comment: Both AltaVista and Lycos are also in my statistics way up... the 3rd and 4th position. -< - >- From: Hermann G. Saxler "I get the most traffic from GoTo by using the paid option. I've been lazy in the last few months and have not done much submission work, but Altavista gave me very good response when I kept up submitting my site about every week." http://www.goto.com/ http://www.altavista.com/ From: Consulting Associates "GoTo.com" From: Karl Heim "GOTO, Alta Vista and EXCITE" http://www.excite.com/ Comment: GoTo is a very special search engine... they offer every webmaster to pay for traffic coming through chosen keywords and you can even choose the price you want to pay! Depending on how many webmasters choose the same keyword you might end higher or lower on the results page for that keyword. Take a look and see for yourself if this is an option for you and your website. -< - >- From: Nick Hendriks "MSN" http://search.msn.com/ Comment: With MSN Search it seems like I still have some submission work to do, it's faaaar down in my statistics... :) Summary: Considering all that is written above, here is the order of importance... 1. Yahoo - http://www.yahoo.com/ 2. AltaVista - http://www.altavista.com/ 3. GoTo - http://www.goto.com/ 4. Google - http://www.google.com/ 5. MSN Search - http://search.msn.com/ 6. Lycos - http://www.lycos.com/ 7. Excite - http://www.excite.com/ ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Want 5 Million Dollars in Cash? This Is Definitely The Hottest Cash Flow System On The Internet! Go to: http://reports.emarketplacedirect.com/pages/295510.html Get 1 million hits to your website FREE! http://ihg.trafficmagic.net/pages/72453702000212818.html -<3-E>- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... I've recently been in contact with someone who has been using the Internet and technology to earn large sums of money (we're talking millions of dollars) using a completely different approach: His name is Mike Enlow, and he's been endorsed by many of the most successful marketing experts in the world as the "pioneer" of using technologies to literally cut risk so you *can't fail!* For his many innovations, he is often called the "godfather" of the online marketing revolution. Frankly, I would be doing you a disservice if I didn't let you know about his most creative endeavor yet - a virtual online marketing encyclopedia - the "key to the vault" I believe will unlock profits for you like nothing else on the net. When I approached Mike about his new program, I was able to arrange for my readers to get into this information *right away* by getting you access to his famous 8-page report; "Sand Castles to Empires, How To Start With Nothing and Create Great Wealth." 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No longer will I have to worry about a list host shutting me down because all of a sudden they change their policies and I will never again know the nightmare of last week when I was shut out of my own list and told I was "not a member"! - Jan Tallent-Dandridge, Marketing Warrioress/Publisher ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. 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