================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 38, August 01, 1999 ******************************** Published by Frank Bauer http://www.million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Does your web site need more traffic? Get Your Web Site Submitted To 1000+ Search Engines And Directories! First Class Customer Service! Full Web Site Submission Report Provided Free By E-Mail! Guarantee: If YOU are not completely satisfied with the results, YOUR web site will be submitted again for FREE! Visit today: http://million-mall.com/submit.htm ... NOW! FREE webmaster resale program available! ================================================================ CONTENTS 1) Good Morning Everybody! 2) "How To Double Your Business Income -- It's Easier Than You Think" by Bob Leduc 3) New: News & Changes at Frank Bauer's $1,000,000 Web-Mall! 4) "How to Smartly Use Ad Exchanges to Get FREE Promotion" by Dr. Kevin Nunley 5) Feedback Section 6) Classified Ads Section ================================================================ 1) GOOD MORNING EVERYBODY! I would like to welcome you to the 37th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Sunday, the 01st of August, 1999. Starting this issue Frank Bauer's $1,000,000 Newsletter and Frank Bauer's - Mall News merged to one newsletter. If you received this newsletter more than once, please email me at: mailto:News@million-mall.com?Subject=I_got_it_twice! The current number of subscribers is: 3979 I would like to specially thank Bill Edmison from Tacoma, WA, USA. He sponsored last month the most new newsletter subscribers. Additionally I would like to thank Mickey Lightsey from Summerfield, NC belated. He sponsored during the month of June 9 new subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "How To Double Your Business Income -- It's Easier Than You Think" by Bob Leduc - Copyright 1999 The only way you can guarantee the long term growth and success of your business is to continually increase the amount of money coming in. There are only 3 ways you can increase the flow of money coming into your business: 1. Increase your number of customers (Get more new customers). 2. Increase the average dollar amount of each purchase (Get bigger sales). 3. Increase the frequency of purchases by your average customer (Get more repeat business). You'll be amazed at the impact a small increase in each category can have on your total volume of business. Do you think you can increase each of these 3 categories by just 5% or 10% -- or maybe more? An increase of only 10% in each category will increase your total income by 33%. A 25% increase will almost double it. Look at the following illustration to see how this works: Number of Average Purchases per Customers x Purchase x Per Customer = Total Income 500 x $30.00 x 2 = $30,000 If you increase each category by only 10% you'll increase your total income by 33%... 550 x $33.00 x 2.2 = $39,930 Suppose you can increase each category by 25%... 625 x $37.50 x 2.5 = $58,594 A 25% increase in each category almost doubles your income Apply these numbers to your business and do some experimenting. Most businesses find it impractical to increase all 3 categories by exactly the same percentage. It's easier and less expensive to increase the average size of each purchase and the number of purchases than to get more new customers. For example, you can double your total income with the 3 following increases: 20% more new customers 20% bigger sales 40% more repeat business There are many ways you can increase your growth in these 3 categories. The following lists include only 3 for each category to stimulate your thinking. All 9 are simple and inexpensive methods any business can put into action. TO GET MORE CUSTOMERS... * Implement an automatic follow up procedure to periodically contact previous prospects who didn't buy. (This one procedure alone can increase your number of new customers by 50% or more.) * Set up a proactive referral program to automatically ask every prospect and customer for referrals. * Establish a procedure to get free publicity on a regular basis. TO GET BIGGER SALES... * Increase your prices. * Find or develop some higher priced products or services to offer. * Propose an "Up selling Offer" in every transaction. Offer an upgraded product for a higher price. Or, combine the original product with one or more related products to create a special package for a higher price. TO GET MORE REPEAT BUSINESS... * Develop a special offer for existing customers. * Find or create additional products or services to offer your customers. * Communicate regularly with customers. Keep reminding them of the benefits you offer. There are only 3 ways to increase the flow of money into your business. A small increase in each category will substantially increase your total income. Use the information in this article to develop your personal marketing plan to double your business income. Be sure to include a realistic deadline. You'll discover it's easier to double your business income than you thought. -- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ================================================================ 3) NEWS & CHANGES AT FRANK BAUER'S $1,000,000 WEB-MALL! This section will keep you updated on all important news & updates regarding Frank Bauer's $1,000,000 Web-Mall. Below you will read about the 6 most important news & updates during the month of July. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- 07/09/99 - The LottoTeam Online pages got a new design and a free game for 1,000,000 DM got added! Seeing is believing: http://www.million-mall.com/lottoteam.htm 07/10/99 - The phone rates (national & international) of AllCom got updated and most of them went down. See for yourself: http://www.million-mall.com/actg.htm 07/12/99 - A lot of free places to on the internet got added to the "List of FREE places on the Internet" at: http://www.million-mall.com/free.htm 07/14/99 - The Newsletter pages got a new design and a free webmaster re-sellers program is now available! You can earn 25% commissions on every Line Credit Point sale! Take a look at: http://www.million-mall.com/news.htm 07/15/99 - 20 new books recommended on the Amazon Search page. Subjects: Business & Marketing, HTML Programming & Web Design Books. Check them out at: http://www.million-mall.com/amazon.htm 07/17/99 - New network marketing company added to the mall index. BIG International offers the following: - The World's Most Powerful Free Lottery System - $37.5 Million Weekly Jackpot - Cash Prizes $1,500 - $187,500 - Make Money even if You don't Win a prize - A System for Players that Enjoy a Game for Freedom - Not only a Game but a Reimbursement Savings System Read all the details at: http://www.million-mall.com/big.htm ================================================================ 4) "How to Smartly Use Ad Exchanges to Get FREE Promotion" by Dr. Kevin Nunley Bigger ad networks and exciting innovations are making ad exchanges the Net's biggest promotion machine. Nothing is more powerful on the World Wide Web than people agreeing to display each other's ads. Ad exchange networks were one of the first things to appear on the Internet. Get someone else to display your ad on their web site and you have just doubled the number of people who know about you. You can explode the number of prospective customers by getting your ad on a big group of web sites. That's the idea behind popular banner exchanges and one new service that is bringing the ad exchange concept to email. Now you don't even need a web site to take advantage of an ad exchange. LinkExchange.com was one of the first free ad exchange networks and now has over 400,000 participating web sites. Microsoft recently took over the network dedicating lots of cash to making ad exchanges bigger than ever. Here's why. BIG PROMOTION MEANS BIG SALES. The key to Internet success is to get your name, products, and service in front of a maximum number of eyeballs. Profits grow only when you can reach BIG groups of people. If your web site isn't selling as much as it should, your problem can almost always be solved with plenty of promotion. How do you afford it? Most ad exchanges let you participate for free. You put another member's banner on your web page. When two people visit your page, your banner is automatically displayed on someone else's site. Your ad message can be spread far and wide across the Internet. "But my site is specialized. I want my ads to run only on sites that are similar to mine," you say. Ad exchanges let you choose to have your banner or ad show up on particular kinds of sites. GETTING MORE EFFECTIVE BANNERS. Here are some tips to make your banners more effective: **Give the reader an incentive to click on the banner. A prize? More information? **Include the phrase "click here" on your banner. It ranks tops in tests. **Don't use too much text. A banner is like a billboard. Simple is best. **Use colors that stand out. **Animate your banner. Animation gets attention, plus a 3-way rotating animation allows you to include more information in your banner. Just in case free banner exchanges are a bit slow for your needs, most ad exchanges let you buy additional ad displays at some of the lowest costs in advertising. Three dollars per 1000 views is not unusual and rates have been inching down over the past 18 months. BannerSwap.com guarantees your banner will be seen by 15,000 people for $100. For $400, they will guarantee at least 1,000 people will click on your banner and go to your site. The average click-through rate on banners is 2.6%--about the same as regular direct mail. Just as in direct mail, banners placed on very targeted sites can reach a click-through rate of up to 30%. The news isn't all good, though. Banners have been getting less and less effective. Just like radio and TV commercials, we are starting to click past banners without paying much attention to them. AD EXCHANGES COME TO EMAIL. Internet biz experts are excited about a new ad exchange service SendFree.com. SendFree's network brings the free ad exchange concept to email and autoresponders. When someone asks for your autoresponder message (sales letter, free report, price list, etc.) you get an ad placed on someone else's autoresponder. A popular article or report that lots of people ask for can help spread your ad throughout the SendFree system. This gives businesses a terrific way to improve on the sagging response their banners are getting. SendFree.com gives you as many free autoresponders as you need and it isn't necessary to have a web site to use them. Your SendFree address can be included in your contact info at the bottom of emails. SendFree sends you a list of all the people who have accessed your autoresponder. It is OK to use these addresses to build your own opt-in email list. If your web site isn't giving you the results you want, give yourself a boost with free ad exchanges. The huge and growing community of banner networks, and now SendFree's email network, are making ad exchanges a massive, low-cost tool for small businesses. -- Read all Kevin Nunley's FREE marketing tips at http://www.DrNunley.com. Get his FREE report "How to fix web site and autoresponder sales letters to get attention and make you money" by sending an email to drnunley@sendfree.com. Kevin provides marketing advice and copy writing fast and at low cost. ================================================================ 4) FEEDBACK SECTION Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- From: "Cheryl Gonzalez" "In your recent publication you have a sponsor who is making a false claim: $$$ FREE INTERNET INCOME COURSE-$295 VALUE $$$ *Insider Secrets, Strategies and Gems on Web Promotion of Your Product or Service. *Written By a Well-known Marketing Genius. *Discover Why Our Site Gets Over 70,000 Hits Per Day; Biggest Growth in the Last 30 Days. http://www.sixfigureincome.com/free/?53569.3 They ARE NOT providing an internet marketing course at ALL! Don't you personally check these out before you allow them? Healthy regards, Cheryl Gonzalez IDEA: EVERYTHING originates as an idea. mailto:healthy@email4u.com ICQ# 13406535 650-348-4055" "When I looked at the web site I found the following: You also receive: -FREE lifetime subscription to our exclusive Six-Figure Income Newsletter --featuring insider success secrets from home business $100,000 earners...exclusive articles...news ...and much more. ($149 value!). -FREE INTERNET INCOME!® Course --ongoing training on how to create multiple income streams worldwide via the Internet ($295 value!). That ad seemed ok for me at this point. But let's see what the advertiser says...." From: Bing O. Obaldo, M.D. "Dear Cheryl! You are badly mistaken in filing a complaint of false advertising -- "not providing an Internet Course at all" We have a monthly, e-mailed delivered Course written by Gery Carson, a well-known author, publisher of print and online MLM magazines (for over 10 years in print and over 5, online) and a prior # 1 money earner in Watkins; two issues of this Course have reached me so far. Having always advertised heavily in my 15 years in MLM and being a previous majority owner of a telecommunications MLM Company, I have plenty of hands-on experience. Please be assured that I am aware of a lot of hype and scams out there. We are careful in what we do and claim, especially with our proven track records. I encourage you to subscribe to this Course and also the Newsletter; both are completely FREE (more than 20,000 subscribers to the Newsletter at this time).Then you'll find out that we are just starting to dramatically impact sponsoring in this industry. Bing O. Obaldo, M.D." -- "Don't forget: Frank Bauer's Web Site Promotion Service does now offer a free webmaster resale program. You can earn 30% commissions on every sale of a web site promotion to 1000+ search engines & directories! For more details check out this web page: http://www.million-mall.com/submit.htm If you have any questions, please let me know." ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm?#### Just replace the #### with your Referral ID#. Or . . . 2. Sending an email to mailto:Newsletter@million-mall.com (Subject: Subscribe ####) Again, just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com?Subject=Join_Referral_Program The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. Please email your classified ad text to: mailto:News@million-mall.com?Subject=Ad_for_Newsletter Please include the following info in the message of your email: 1. Your complete formatted ad text (each line with not more than 64 characters). 2. The number (month) of the newsletter issue you want your ad first placed in. 3. The numbers of issues you want to place your ad. If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the "Paid Advertisement Guidelines". Frank Bauer's $1,000,000 Newsletter does accept VISA, Mastercard, AMEX, Diners Club, Discover and JCB card as well as check and money order! Thank you. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- T.O.P. (Targeted Opportunity Promotions) http://www.t-o-p.com/cgi-bin/view.cgi/1530/ EXPLODING FAST - 50,000+ expected!!! 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Help for EVERY business! All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! Frank Bauer's $1,000,000 Web-Mall ==> http://million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Would you like to receive free e-mail updates about new programs, free program updates, free new resources and other free stuff at "Frank Bauer's $1,000,000 Web-Mall"? Subscribe to the free "Mall News Mailing-List" today! Just send an email to: mailto:Mallnews@million-mall.com?Subject=Subscribe ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, (C)1999 by Frank Bauer (except as noted) ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,