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More4you Newsletter ... more tips, training & tutorials
for webmasters & entrepreneurs.
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Everything you need to make your website & business a success!
********************************
Issue 73 - July 01, 2002
********************************
Published & edited by Frank Bauer
www.add2it.com & www.add2it.de
www.million-mall.com & www.million-mall.de
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The More4you Newsletter is delivered by subscription only.
Subscription and removal instructions are located at the end of
this newsletter.
Table Of Content:
-=-=-=-=-=-=-=-=-
1) Good Morning... !
2) Sponsor Of This Newsletter Issue
3) First Article:
"Want A Sticky Website That Sells? Forget Content!"
by Michel Fortin
4) News & Changes At Add2it & Million-Mall!
5) Second Article:
"Sell More By Putting Your Prospects In A Trance!"
by Larry Dotson
6) The Question & Answers Section
7) Advertising Information & Classified Ads
8) Newsletter Notes & Policies
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1) Good Morning... !
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
I would also like to welcome you to the 73rd issue of the
"More4you Newsletter"!
Today is Monday, the 01st of July, 2002.
The current number of subscribers is: 3409
At this point I asked you last month about your experience
in regard with Add2it Mailman Free or Pro and your web host.
The questions have been:
1. On what web hosts server hosting package do you use the
script on?
2. How big is your list and how long does it take to send a
message to all of them?
3. How easy was it to install the script?
4. And only for the Pro users: Do you use the subscribe by
email feature of the script?
5. On a scale from 1 to 10 with 10 being the best:
How satisfied are you with that web host in general?
If you have been with me for a while you surely know that
my favorite web host is FutureQuest with their great service.
But when I checked the replies to my last questions and after
the most recent changes of their TOS, FutureQuest is not the
best choice for Add2it Mailman Free or Pro anymore.
They are still great for everything else, but especially if you
have a list of more than 500 subscribers, the best choice is now
called: Host4Profit
They are fast AND the subscribe / unsubscribe by email feature
works with them.
Please follow this link if you are interested in what else they
have to offer: http://www.add2it.com/go/to.cgi?l=host4profit
And the winner of a free 8 line classified ad for the next issue
is: Vern Anderson
He wrote: "I have Add2it Mailman Pro installed on Host4Profit
which in my opinion is the best.
The script was very easy to install. It could not
be easier.
I have almost 7000 subscribers and it sends my
newsletter to them in about 15 minutes.
I do not use the email subscribe feature, but should
be.
It has been and still is my opinion that Add2it
Mailman Pro outperforms even the very high priced
subscribe handlers."
Vern, please email me your ad within the next 21 days.
Congratulations. :)
OK, now let's get started immediately ...
... have fun, relax and enjoy!
Frank Bauer
Publisher & Editor of the "More4you Newsletter"
<mailto:News@million-mall.com>
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2) Sponsor Of This Newsletter Issue:
´´~``
( o o )
+----------------------.oooO--(_)--Oooo.----------------------+
| Get the mailing list management script that every publisher |
| and webmaster needs to be successful and don't just take my |
| word for it... read what many other say about it and |
| get your own copy of Add2it Mailman Pro today at: |
| http://www.add2it.com/go/to.cgi?l=mailman-pro |
+-------------------------------------------------------------+
================================================================
3) First Article:
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"Want A Sticky Website That Sells? Forget Content!"
by Michel Fortin
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
An interesting debate is raging among copywriters, web designers
and content providers about the key differences, if any, between
writing copy for the web versus writing content.
According to prolific copywriter Nick Usborne, a survey conducted
among the readers of his email newsletter "Excess Voice," which
is available at nickusborne.com, offers some interesting results.
They seem to be split almost three ways: one-third consists of
copywriters, another content writers and the final third both.
This is an important debate, I believe, since all online copy is
content but not all content is copy. And that's a real problem.
Most designers, webmasters and writers develop content for their
websites in a way to educate their visitors. They also write it
with the notion that "content is king," "content raises search
engine rankings," "content makes a website sticky" and so on.
That's all fine and good. But in my estimation, web content fails
when it strives only at informing the reader, and lacks important
elements that take the reader "by the hand" and compels them to
do something -- anything, including the simple act of reading.
In other words, while some may compel our attention, many sites
fail to propel our actions, too. And their owners often scream,
"Why is my site not producing any sales," "why is it so heavily
trafficked but getting such a poor response" or "why are people
leaving so quickly (or after they got what they came for)?"
Well, if content was king, copy should be the castle.
The Internet is not a traditional medium in the broadcast sense.
It is intimate, dynamic and interactive. People are more involved
when reading the content of a website than reading a conventional
print publication or watching a TV commercial. With the Internet,
people also have a powerful weapon, and they usually never think
twice about using it when the need confronts them: their mouse.
So, the idea is this: forget about writing content, at least in
the traditional sense. Think copy. Think content that compels the
reader to do something, even if it's just to continue reading.
According to Atomica.com, "copy" is defined as "the words to be
printed or spoken in an advertisement." (And "advertisement" is
defined as "a notice or announcement designed to attract public
patronage." It's selling something, in other words.)
But the word "content," on the other hand, is defined as "the
subject matter of a written work, such as a book or magazine."
And keep in mind that there's no mention of the Internet, here.
Nevertheless, this is why I submit that, with its multitude of
links and hypertexts, the web transforms the passive reader into
an active, responsive participant. (Make that "response-able.")
A book or magazine is limited by its front and back covers. The
web, however, is not. If your content does not strive at getting
the reader to do something, whether it's to buy, join, subscribe,
call, email, fill out a form, download, click or whatever, then
you need to seriously rethink your content and the words you use.
Here's my explanation of the difference between content and copy.
Content informs. Copy invites. Even if content invites readers to
keep reading, it's still selling an idea. It's still calling for
some kind of action. And it's still copy, in my opinion.
If your web page is only meant to inform people, like some kind
of book, it's content. (And like the closing of a book once it's
read, the only action left is to close the browser window.) But
if it contains links to other parts of your website, then it's
copy. And you need to write your content with that mindset.
Ultimately, write your content by incorporating a direct response
formula that compels and propels your readers to act. Don't leave
them hanging. Take them by the hand. In your content, integrate a
call for some kind of action, in other words. Ask your reader to
"buy now," "join today," "get this" or "download that ..."
... Or better yet, at least ask them to simply "click here."
--
Michel Fortin is a copywriter, author and consultant dedicated
to turning businesses into powerful magnets. His specialty are
long copy, email and web sales letters. Subscribe to his FREE
monthly email newsletter by visiting http://SuccessDoctor.com/.
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4) News & Changes At Add2it & Million-Mall:
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
This section will keep you updated on all important news and
updates regarding: www.add2it.com & www.add2it.de
www.million-mall.com & www.million-mall.de
Below you find out about the 2 most important news & updates
during the month of June.
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
English / Englisch:
06/01/02 - The latest issue of the "More4you Newsletter" is
now online available in the back issues section at:
http://www.million-mall.com/news/
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
German / Deutsch:
01.06.02 - Wenn Sie auch gerne für Ihre Surfzeit bezahlt werden
möchten, dann schauen Sie sich diese aktualisierte
Seite am besten noch heute an:
http://www.add2it.com/bezahltes-surfen.shtml
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5) Second Article:
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"Sell More By Putting Your Prospects In A Trance!"
by Larry Dotson
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A trance is when you are strongly and continually focused on a
feeling, thought, vision, mood, emotion or idea. Usually it
takes repetitive actions by a person to gain your attention.
You have likely been in a trance at least a few times this week.
Haven't you ever been reading a book, watching TV or listening
to music and your parent or friend said something like "Are you
ignoring me?, I've asked you three times what you wanted to eat
for dinner?" And you say something like "No, I was just
watching this really cool show on sharks".
See, you have been in a trance plenty of times and didn't even
know it. Just think how many products you could sell if you
could put your prospects in a trance? Well you can, if you
follow these very important steps.
First, you have to give them a feeling, thought, vision, mood,
emotion or idea they will focus on. This can be accomplished
by using an appealing headline or visual. Now, any one can
have thoughts and still be able to concentrate on other things.
Next, your goal is to influence them to continually focus on
it. You need to make sure each and every word, phrase and
sentence is interesting enough so they keep reading and
thinking about your offer.
How do you accomplish this? You need to use words and phrases
that appeal to their emotions and thoughts. For example, if
you were selling an ebook on eliminating your credit card
debts you could say: No more living pay check to pay check.
(or) Eliminate those harassing creditors calls once and for all.
Each word needs to take them step by step by step into a
continuing trance. You don't want any boring or irrelevant
information to interrupt the trance.
Finally, when you ask for the order they will be so involved
that they'll have to order to keep the enjoyable trance
continuing.
--
1000 Ways To Write, Create, Package And Sell
Information Products! http://www.ldpublishing.com
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6) The Questions & Answers Section:
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Each issue, we are going to post a new question of interest for
all marketers and the best answer(s) to the question of the
previous issue.
The question for the next issue:
--------------------------------
This time I have some very interesting questions for all
webmasters and entrepreneurs.
Please be so kind and answer a short survey in regard to
signature files and ezine subscribers at:
http://www.add2it.com/more4you-survey.shtml
The result will be published in the next issue.
You have an interesting question you would like answered?
Please send your question to:
<mailto:News@million-mall.com?Subject=My_question...>
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
The question of the last issue:
-------------------------------
Last issue I asked you to answer a short survey in regard to
website ranking and building. Last month there has first been
a problem with the web form... again, I am sorry for that.
The results of the survey:
--------------------------
1. Where can I find a FREE tool to rank my site in Search
Engines?
(Question submitted by: Codrut Turcanu)
Warren Contreras:
"There are lots of free tools to HELP with search engine
ranking (so they claim) but think this over. If there WERE a
free tool to get you a top spot how long would it work? As
soon as everyone found out and started using it the top spot
would be harder to get."
Emilie Boyles:
"Please take a look at: http://www.shareware.com"
James E. D'Incecco:
"How about trying a search for Search engine Tools, Search
Engine Ranking. I know they're out there."
Comments: Not many responses to this question... and the above
are already the best... so I decided to take a good
look myself.
The tool I use myself is i.e.: WebPosition Gold 2
A free trial version is available at:
http://www.add2it.com/go/to.cgi?l=webposition
Next I searched for "rankings" at
http://www.shareware.com and found the following:
A free trial copy of SERanker Pro, Version 2.00 is
available at:
http://www.monocle-solutions.com/seranker/seranker.shtml
At http://www.tucows.com, another great place to
find software, I searched for "rankings" and found
WebPosition Gold.
When I finally used my favorite search engine at
http://www.google.com to search for "+rankings
+software +free", I got mostly recommendations for
WebPosition Gold... looks like a lot of online
professionals recommend it as well.
2. My website is "homegrown" as opposed to one of those "canned"
or template versions. I've seen many conflicting stories on
use of colors and graphics. Does anyone know where to find
definitive guidelines on building your own site?
(Question submitted by: Cathy Carlton)
Warren Contreras:
"Any search engine can find hundreds of pages on this subject,
but here's a start:
http://edweb.sdsu.edu/triton/july/graphics/home.html
Just go to http://www.google.com and enter 'color tutorial'."
Steven J. Klein:
"http://www.visualtutorials.com has a conversion chart so that
you can have 256 colors on your site."
James E. D'Incecco:
"Tough question. I'd suggest a search for website colors,
designers and website critique or website critic, website
reviews and reviewers."
Eva A. Williams:
"This site is the Best for beginners & advanced HTML webpage
builders, who want that UNIQUE look!
http://www.bfree.on.ca/HTML/index.htm"
W. Karl Heim:
Recommends to read the "The Secrets to Building a Successful
Web Site" article at:
http://www.sitepronews.com/archives/2002/june/5.html
Comments: As with many things there doesn't seem to be a
definitive guideline on how to do this.
If you ask 3 experts on this subject you will most
likely get 4 opinions on it.
But the above recommended web sites and ideas are a
good way to get started.
My recommendation build your site in a way that you
believe that it is great. Then ask friends for their
honest opinion on what they like and what they don't.
3. Are you a subscriber of the More4you newsletter?
Yes - 77.78%
No - 11.11%
Don't know - 11.11%
================================================================
7) Advertising Information & Classified Ads:
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
The More4you Newsletter is not offering free classified ads,
but you can earn and/or buy "Line Credit Points" (LCP's) and
exchange them against classified ad space!
If you are interested in buying LCP's, please send an email to
the autoresponder at <mailto:News-PA@add2it.com>.
You will receive the "Paid Advertisement Guidelines" by email.
To learn how to earn LCP's or to see the FAQ section go to:
http://www.million-mall.com/news/
And now let's see the latest ad news...
... yes, ads can be news too. :)
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
See why Rim Digest For Marketers and Small Business
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-< - >-
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-<1-D>-
Special Notice for our subscribers:
It seems like everybody these days has been rehashing the same
old thing about how to "make money on the Internet". That's why
what I'm about to tell you seems so noteworthy...
I've recently been in contact with someone who has been using
the Internet and technology to earn large sums of money (we're
talking millions of dollars) using a completely different
approach:
His name is Mike Enlow, and he's been endorsed by many of the
most successful marketing experts in the world as the "pioneer"
of using technologies to literally cut risk so you *can't fail!*
For his many innovations, he is often called the "godfather" of
the online marketing revolution. Frankly, I would be doing you a
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endeavor yet - a virtual online marketing encyclopedia - the
"key to the vault" I believe will unlock profits for you like
nothing else on the net.
When I approached Mike about his new program, I was able to
arrange for my readers to get into this information *right away*
by getting you access to his famous 8-page report; "Sand Castles
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Read it at your earliest convenience as it is available for just
a short time for you, my readers. Go there now:
http://add2it.com/go/to.cgi?l=momic
-< - >-
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please be sure to include your first name only in the body of
the e-mail.
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-<2-E>-
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-< - >-
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-<E-A>-
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-< - >-
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-<E-A>-
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-< - >-
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-<E-A>-
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advertising is your solution. Samples, details, free gift,
how to order and subscribe to our ezine at:
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-< - >-
Home Security Launched
Cognigen Networks Inc announced last week their newest
addition to their line of products and services, home
security systems. Protect America, one of America's
fastest growing providers of home security monitoring
service, was selected from a very competitive pool of
service providers to become the first home security
vendor for Cognigen.
Protect America, Inc. will take the orders directly from
the Cognigen web site,
http://cognigen.net/ProtectAmerica/?add2it handle all
customer service, and provide 24-hour home monitoring
service for their customers.
-< - >-
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-< - >-
If you are a list owner or plan to have your own soon, you need
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It can run unlimited lists and the options are unbelievable!
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I tried the free trial and an hour later was checking into the
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Marketing Warrioress/Publisher <mailto:jtd@jtdbizopps.com>
-< - >-
The New and Improved Cognigen PC
Cognigen has recently completed a complete product update of
their Cognigen PC site this week. On top of adding over 10,000
more products to the store, they have also cut prices by as
much as 20% in some cases.
http://cognigen-pc.com/?add2it
Take a moment to check out the store and to see first hand all
of the possibilities that are out there for you! Don't miss
their new 1 GHz AMD systems!
-< - >-
================================================================
8) Newsletter Notes & Policies:
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
a) Please feel free to forward this newsletter in its entirety
to your friends and associates. This information may not be
electronically or otherwise transferred for any other reason.
All rights reserved.
b) Privacy statement: Your name and email address will never
be traded or sold with any third party.
c) To subscribe to the "More4you Newsletter" visit:
http://www.add2it.com/mmp/sub.cgi?m4u=!FL
or send an email to: <mailto:subscribe-m4u@add2it.com>
d) When you subscribed you supplied the following data:
First name:
Last name:
Email address:
Referrers ID:
To edit your name, please visit:
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e) To unsubscribe from this free newsletter please visit:
http://www.add2it.com/mmp/unsub.cgi?m4u=<email>
or send an email to: <mailto:unsubscribe-m4u@add2it.com>
f) To receive a back issue of the "More4you Newsletter",
please download it from the newsletter section at:
http://www.million-mall.com/news/
g) If you are interested to advertise in the "More4you
Newsletter", please send an email to the autoresponder at
<mailto:News-PA@add2it.com>.
You will receive the "Paid Advertisement Guidelines" by
email.
h) Disclaimer: While I believe that the ezine advertisements
are ethical, I cannot be held responsible for any claims
made by third-party advertisers.
i) If you would like to be the sponsor of next months issue,
please send an email to the autoresponder at
<mailto:News-SG@add2it.com>.
You will receive the "Sponsorship Guidelines" by email.
j) If you'd like to write an article with tips, a training
article or a tutorial for webmasters or entrepreneurs,
please send an email to the autoresponder at
<mailto:News-AG@add2it.com>.
You will receive the "Author's Guidelines" by email.
k) I welcome all comments, questions, tips, news, topic
suggestions and other material related to tips, training and
tutorials for webmasters and entrepreneurs.
Please submit your material for publication to:
<mailto:News@add2it.com?Subject=Publication>
l) To review "Frank Bauer's Choice", which just may be the
right company for you, send an email to my autoresponder at:
<mailto:Franks-Choice@add2it.com>
m) If you would like to cross link your web-page to "Frank
Bauer's $1,000,000 Web-Mall" @ http://www.million-mall.com to
increase our Web-Traffic please read the instructions on my
web page at: http://add2it.com/go/to.cgi?l=crosslink
================================================================
More4you Newsletter http://www.add2it.com/news/
Publisher & Editors: <mailto:news@add2it.com>
Address: P.O. Box 620, Sydney NSW 2001, Australia
Voice: +1-650-488-8328 Fax: +1-413-403-2654
More contact information at: http://www.add2it.com/contact.shtml
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Does your website need more traffic? Your website will be
submitted to over 1000 search engines & directories! Guaranteed!
Visit: http://www.add2it.com/go/to.pl?l=m4u-moretraffic
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Are you still searching for... ? Amazing lists of resources and
the best sites to shop. The best of & about network marketing
and other resources. How to build your traffic & your business.
You will find all this and more at: http://www.million-mall.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Would you like more... ? http://www.add2it.com
Scripts & Service for Webmasters
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
(C)2002 by Frank Bauer (except as noted)
================================================================