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More4you Newsletter ... more tips, training & tutorials
for webmasters & entrepreneurs.
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Everything you need to make your website & business a success!
********************************
Issue 70 - April 01, 2002
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Published & edited by Frank Bauer
www.million-mall.com & www.million-mall.de
www.add2it.com & www.add2it.de
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The More4you Newsletter is delivered by subscription only.
Subscription and removal instructions are located at the end of
this newsletter.
Table Of Content:
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1) Good Morning... !
2) Sponsor Of This Newsletter Issue
3) First Article:
"Jump-Starting a New Ezine"
by Gail Hornback
4) News & Changes At Add2it & Million-Mall!
5) Second Article:
"Explosive Success Via Email!"
by A. T. Rendon
6) The Question & Answers Section
7) Advertising Information & Classified Ads
8) Newsletter Notes & Policies
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1) Good Morning... !
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I would also like to welcome you to the 70th issue of the
"More4you Newsletter"!
Today is Monday, the 01st of April, 2002. If this is a holiday
for you too I would like to wish you a wonderful Easter monday.
If this is not a holiday I wish you a wonderful day anyway. :)
The current number of subscribers is: 3204
At this point I wanted to ask you for your opinion. Last month
I improved the abilities of the Add2it Affiliate Program script.
It would now be possible to pay commissions on up to 12 tiers.
The questions is: What would be the best for an affiliate?
Currently I pay 45% commissions on two tiers. 30% on tier one
and 15% on tier two. What o you think would be the best if you
could receive a total of 45% on up to 12 tiers?
Email me at <mailto:News@add2it.com?subject=AAP-Commissions> and
tell me what you would prefer.
Of all senders one winner of a free 8 line classified ad for the
next issue will be drawn.
OK, now let's get started immediately ...
... have fun, relax and enjoy!
Frank Bauer
Publisher & Editor of the "More4you Newsletter"
<mailto:News@million-mall.com>
================================================================
2) Sponsor Of This Newsletter Issue:
创~``
( o o )
+----------------------.oooO--(_)--Oooo.----------------------+
| Get the mailing list management script that every publisher |
| and webmaster needs to be successful and don't just take my |
| word for it... read what many other say about it and |
| get your own copy of Add2it Mailman Pro today at: |
| http://www.add2it.com/go/to.cgi?l=mailman-pro |
+-------------------------------------------------------------+
================================================================
3) First Article:
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"Jump-Starting a New Ezine"
by Gail Hornback
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You've decided. You know it is critical to your online success,
and you are ready to jump in and become an Ezine Publisher.
Good for you! You are headed in the right direction.
No doubt, the biggest hurdle you'll find along this road is
simple getting started. The easy part is actually developing
your idea, setting up your format, deciding on your content,
how to mail it out, etc. That's a breeze. No problem.
The challenge comes after that is all finished. Now you need to
start enlisting subscribers.
Get ready to work!
First of all, you MUST face the facts. Some recent statistics
tell us that there are AT LEAST 300,000 ezines out there. And
every one of those ezine are competing for the same subscribers!
So, are you one of those that, when faced with those kinds of
facts, promptly gets discouraged? Then, maybe you need to face
another fact: You may be in the wrong business! But if you're
one of those who is motivated by a challenge, then read on.
First of all, building a successful subscriber list IS a
challenge. But it is NOT impossible, if you know what you're
doing, and also what everyone else is doing.
If you're willing to work harder than most ezine publishers, you
will get your share of the subscriber market. One reason? A
large majority of new ezine publisher, create their ezine, place
a subscribe form on their site, submit it to a handful of ezine
directories, and proceed to sit back and wait for the onslaught
of sign-ups. NOT!
Building a subscriber list is a multi-tasker's dream! The
secret is in the numbers. Number of places you get your
information, number of different methods you use, numbers,
numbers, numbers! ( Work, work, work.)
But, we're getting ahead of ourselves. Let's get back to just
getting started. That was the hurdle we were talking about. If
you are stuck in that overwhelming land of "I don't know where
to start", then here are 4 ways you can jump start your
subscriber list. Start here, and I promise, the ball will start
rolling.
1. Submit to Ezine Directories and Announcement Lists.
EVERY ONE YOU CAN FIND! Remember, numbers. Here are a list of
some of the best ones to get you started. Do a search for Ezine
Directories.
http://www.bestezines.com
http://www.ezineaction.com
http://www.ezineadvertising.com
http://www.ezine-dir.com
http://www.ezinelibrary.com
http://www.ezinelocater.com
http://www.ezine-marketing.com
http://www.ezinesearch.com
http://www.ezinesplus.com
http://www.ezinestoday.com
http://www.ezine-swap.com
http://www.ezine-universe.com
Most will ask for a description of your ezine. A well-written
description can make all the difference in whether folks choose
to subscribe. As you're looking at these directories, make note
of the descriptions that catch your eye.
You might want to check out a great piece of software called
Ezine Announcer. Takes most of the pain and tedious-ness out
of this submission process. http://wetrack.it/eza/af.cgi?47
2. Join an Ad Co-op.
An Ad Co-op is a service (free to publishers) that sends you
subscribers, in return for you running their classified ad.
These folks have agreed to subscribe to your ezine. You have
agreed to run their classified ad.
Two of the best of these are:
2Bucks An Ad
http://hop.clickbank.net/hop.cgi?webworks/paaads
10Dollars20ads.com
http://hop.clickbank.net/?webworks/cashgalore
Note: The subscribers you get from these programs are not quite
as valuable, percentage-wise as the ones that choose to sign up
from your site, or from an ezine directory. Many use yahoo and
Hotmail addresses to collect the ezines, and may never see your
issue. BUT, once again, it is all in the numbers. You WILL
gain some loyal subscribers from these.
3. Install a Popup.
Yes, we know, there is a lot of muttering about popups around
the Internet. BUT, facts are, we, and many others have seen the
largest increase in subscriber sign-ups after installing one.
They don't have to be intrusive. A well-done popup can get some
amazing results. (Especially when combined with #4 below!)
Installing a popup is somewhat of an advanced technique for your
site. But we do have an article with instructions. If you
would like a copy, just send an email to:
mailto:gailh@cmymtc.com?subject=popup
4. Give away a gift for Subscribing.
Giving away a gift to your new subscribers can work for you in
more than one way. First of all, it can obviously work as an
incentive to subscribe, if you are providing a gift that has
value and usefulness. Secondly, if you are giving away a gift
(ebook or software) that contains information about you and your
site, then you are doubling its marketing value.
Ultimately, you want to work toward the goal of creating your
own unique give-a-way product. One you can give away, AND
provide to others to give away. (This is called Viral
marketing.) But, realistically, if you are just getting started
as a publisher, you may not be ready for this. So, give away
someone else's product! There are many available that allow you
to insert your site information in a prominent spot on the front
page, or screen. (Called Co-Branding.)
Here at CMYMTC we offer our subscribers a series of Ebusiness
Easy Guides, which are also co-brandable.
(http://makemoneyhowto.com/brandform.htm)
There are many other ways that you can add to the numbers game
of ezine promotion. These few mentioned here will give you a
jump-start on the whole process. Take things a step at a time.
Learn the ropes as you go, and keep adding more to your numbers!
An ezine publisher's job is never finished. If you can accept
that challenge, then you will be successful!
--
Gail Hornback is owner of WebWorksAtHome.com ,
http://webworksathome.com and partners with Michael Smith in
Coyote Marketing, (CM/YMTC), where you can get Your Own 4-page
customizable E-Business Website For Pocket Change. Learn HOW
to Launch Your Own E-Business, NOT someone else's mirror site!
http://cmymtc.com/index1.htm
================================================================
4) News & Changes At Add2it & Million-Mall:
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
This section will keep you updated on all important news and
updates regarding: www.million-mall.com & www.million-mall.de
www.add2it.com & www.add2it.de
Below you find out about the 3 most important news & updates
during the month of March.
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English / Englisch:
03/01/02 - The latest issue of the "More4you Newsletter" is
now online available in the back issues section at:
http://www.million-mall.com/news/
03/30/02 - The Add2it pages are being redesigned right now.
The first couple of pages as well as the intro are
already finished. Please let me know your opinion:
http://www.add2it.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
German / Deutsch:
30.03.02 - Die Add2it Seiten werden gerade neu designed. Die
ersten paar Seiten sowie das Intro sind bereits
fertig. Bitte lassen Sie mich Ihre Meinung wissen:
http://www.add2it.de
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5) Second Article:
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"Explosive Success Via Email!"
by A. T. Rendon
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There is no doubt in anyone's mind that email is the most
important communications development in the history of the world
thanks to the Internet.
The reason is simple.
We can now communicate on a global scale in a matter of minutes.
This is an awesome power and responsibility. The power is the
act of communication itself. The responsibility comes in making
use of this power in a reasonable and non-spam manner.
That is why it is so important to establish a mailing list of
people that have agreed to receive your email messages.
You can either build your list in a slow but steady manner, as
detailed in our FREE Report, "Starting Your Own Newsletter!",
available to you FREE of charge via auto-responder by email at:
mailto:free_report@emailexchange.org
Or you can pay one of those online services to send out emails
as confirmations whenever they post a free ad on the networks
system.
Either way, here are a few tips to "Explosively Increase the
Success of ANY Email Advertising Campaign!"
1. Your Subject Line is the MOST Important Element.
The 'Subject Line' will either get your email read or
immediately deleted. It is the single most important element of
your email message. If you have a bad 'Subject Line' then you
may as well not even bother sending out the email in the first
place.
Whatever time you invest on preparing your email campaign, make
the 'Subject' of the email your top priority to provide you the
opportunity to have a successful email campaign.
2. Use Action Words.
Action words bring your message to life for the reader. They
can help you convey to your target audience the importance of
your over-all message.
For a FREE List of the Top 50 Action Words, send an email to:
mailto:action_words@emailexchange.org
3. Do NOT OVER Capitalize.
Some Capitalized letters are essential but too many can convey
the sense of shouting and no one likes to be shouted at.
Worse still, your message can take on a cluttered or amateurish
look if you use all capital letters.
4. Do NOT use too many Exclamation points!
Same problem can arise here as with the use of too many capital
letters. Do not risk having that a cluttered and amateurish
look to draw attention to your message.
Your message itself should do the work of attraction.
5. Personalize When Possible.
If you have an email program that allows you to PERSONALIZE your
email messages, make use of it by making the 'Subject' message a
personal one for the reader.
I make use of the FREE Add2it Mailman Free script which has
that feature built in and allows me to 'Personalize" all email
that I send to my various lists.
To download your own FREE copy of this email script visit at:
http://www.add2it.com/scripts/mailman-free.shtml
6. Keep it 6 to 8 words maximum.
A short Subject Title Line is better because if you make it too
long, many of the email programs in use will actually cut off
your 'Subject' message and make it either unreadable or at the
least, unappealing.
Make liberal use of these few tips and you will see a definite
and 'Explosive Increase in the Success of your Email Campaigns'.
--
A.T.Rendon is an entrepreneur and published writer.
Subscribe to FREE Business Classifieds Newsletter
& receive FREE online access to our Password
Protected "FREE Submit To Over 2.7 MILLION FREE
Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org
Visit us at: http://emailexchange.org/?Articles
================================================================
6) The Questions & Answers Section:
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Each issue, we are going to post a new question of interest for
all marketers and the best answer(s) to the question of the
previous issue.
The question for the next issue:
--------------------------------
This time I have some very interesting questions for all
webmasters and entrepreneurs.
Please be so kind and answer a short survey in regard to ezine
advertising, places to find Internet newbies and op-in lists
at: http://www.add2it.com/more4you-survey.shtml
The result will be published in the next issue.
You have an interesting question you would like answered?
Please send your question to:
<mailto:News@million-mall.com?Subject=My_question...>
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The question of the last issue:
-------------------------------
Last issue I asked you to answer a short survey in regard to
search engines, offline and online advertising.
The results of the survey:
--------------------------
1. How can I make search engines re-index my site?
(Question submitted by: Boulat Rafikov)
Tony Rigby:
"Change your page meta tags, content slightly, every couple of
months resubmit, this way the search engine's spiders think
the page is new because it is slightly different.
If you are using an affiliate link with a (?) in it, don't
bother, most don't index these apparently. A good site to
visit for more info is, http://www.searchengineforums.com"
Audra Gehrke:
"First, make sure your meta tags are correct and your keywords
are in place then hand submit your site to the search
engines.
I found if you use those automated submitter's, most search
engines don't accept those so your better off taking the time
to hand submit it, that way you know it was submitted."
Comments: The most important point before even thinking about
resubmitting your web site is to really have some
fresh new content first. Only then it makes sense
to submit your web site again to the search engines.
2. How can I increase my traffic using offline sources?
(Question submitted by: Tracy Whitt)
Audra Gehrke:
"You can start out by placing small ads in your local
newspaper's classifieds. Write a short 2 to 3 line
description with eye catching words and leave your phone
number along with any other contact info. You can also place
a small ad in your local phone book."
Tony Rigby:
"Offline Yellow Pages, Newspapers, Decals on your car,
business cards on message boards at malls etc, directly visit
your market and introduce yourself, radio, have a shirt with
your business details and name on it, wear this at all public
places."
Carlton Roark:
"Use a toll free vanity number that spells your web address.
The toll free vanity number can be used to offer your
customers offline services using inexpensive computer
telephony services like voicemail-to-email, etc."
Cathy Carlton:
"Newspaper classifieds in "B" newspapers. The suburban area
newspapers generally have less costly advertising and your ad
is less likely to get lost among the thousands of other ads.
Local area ad sheets and mags or circulars with topics
related to your business. Also try making advertising
"business cards". You can make these out of actual business
card stock OR just heavyweight paper stock. Make the colors
bright so they're easily noticed. Put a "teaser ad" and your
website, email and/or phone# where the product or more info
can be obtained. Place these mini-ads in strategic areas
like phone booths, bus stops, local restaurants, bulletin
boards, etc."
Steve Waters:
"With all the tools, resources, and knowledge that is already
on the Internet... it's not a good idea to even use any
'offline sources' because there is so much more you get for
your money and time with the right websites. On the
Internet, you 'have people's attention' at a much higher
level than any 'offline method'. Plus the costs and efforts
are superior too."
Jason Hillard:
"A number of ways... only limited by your imagination. Print
postcards, business cards, include your business card with
your URL each time you send an account (if you have an
offline business) or include 3 business cards when paying a
bill by post, advertise on clothing (hats, caps, T-shirts,
Polo Shirts) Bumper stickers, drink coasters, include your
URL in EVERY letter you send out (have it printed on your
stationery or in a letterhead template), if you have
children... get them to advertise with clothing, stickers for
their bicycles etc (kids are great for copying each other,
so apply it!, heaps more...only limited by your imagination,
and budget! Whenever you get a phone call, just mention...
'Have you seen my website?' and get them to copy your URL
down... you get the idea..."
Comments: To this point almost everybody had something to say.
There are tons of ways to advertise your business
offline.
Most people think that advertising in local papers
is the most important way. Followed by the use of
business cards to advertise your business. The third
place got the good old postcards followed by clothes,
bumper stickers and the offline yellow pages.
Of course it depends also on the products you use.
Mine in example can easily be sold worldwide but not
so easy in my local area. Still I use bumper
stickers, business cards and clothes to advertise
additionally for it.
3. Do people have had more success with on-line ad submission or
traditional print media??
(Question submitted by: Kathy Smith)
Audra Gehrke:
"I've never used traditional print media but I have been
marketing online for 3 years and have had a pretty good
success rate. I think it's about half and half now. The
Internet has opened a lot of door's for a lot of people
and we'll see more and more advertising online as the year's
go by.
Whether you advertise online or offline, the same principles
will apply. You have to test, test and re-test your ads to
see which ones work the best. The big "Corporate" people use
advertising consultants etc. For us, we just have to find
what works and what doesn't. As long as you stick to your
daily plan you will succeed in anything you choose to do.
Never give up!"
Tony Rigby:
"Online ad submission used to be good, but now that the web has
grown, there is so much rubbish advertised that folks turn off
to online ads as too many are affiliate rubbish with no long
term benefit for the affiliate, just my opinion.
Sponsor ads in Ezines is still effective.
Traditional print media in my opinion is where people are going
back to. Search engines are too full of mixed up listings.
Pay per click engines are the latest chance of affordable
search engine traffic, Overture etc, Google...
Link exchanges are the new free traffic builder on the scene."
Carlton Roark:
"I think it depends on what you are offering. Local
classified print advertising works very well, but in general
I think traditional advertising is way over-priced, and it's
effectiveness is over-stated by ad reps."
Jason Hillard:
"Some do, some don't. But in print media, your ad is among
several thousand others, so it really is not worth the money
unless you TEST, TEST, TEST and TEST some more. The best
form of offline print media to use is the local suburban
newsletter as there are only a certain number of spaces for
classifieds or small business card size display adverts. You
can also go into mail order by publishing an ad sheet which
goes out to subscribers (advertisers). Some of these
publications also have ad co-ops whereby you swap at least
one ad position for their ad."
Comments: As most people that answered the this survey I had
more success with online advertisement.
Still, some of the ways of offline advertisement are
so affordable like i.e. the bumper sticker for your
car that it simply can't hurt to use them
additionally.
4. Are you a subscriber of the More4you newsletter?
Yes - 83.33%
No - 0.00%
Don't know - 16.67%
================================================================
7) Advertising Information & Classified Ads:
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
The More4you Newsletter is not offering free classified ads,
but you can earn and/or buy "Line Credit Points" (LCP's) and
exchange them against classified ad space!
If you are interested in buying LCP's, please send an email to
the autoresponder at <mailto:News-PA@add2it.com>.
You will receive the "Paid Advertisement Guidelines" by email.
To learn how to earn LCP's or to see the FAQ section go to:
http://www.million-mall.com/news/
And now let's see the latest ad news...
... yes, ads can be news too. :)
-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-
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Special Notice for our subscribers:
It seems like everybody these days has been rehashing the same
old thing about how to "make money on the Internet". That's why
what I'm about to tell you seems so noteworthy...
I've recently been in contact with someone who has been using
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His name is Mike Enlow, and he's been endorsed by many of the
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For his many innovations, he is often called the "godfather" of
the online marketing revolution. Frankly, I would be doing you a
disservice if I didn't let you know about his most creative
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When I approached Mike about his new program, I was able to
arrange for my readers to get into this information *right away*
by getting you access to his famous 8-page report; "Sand Castles
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Read it at your earliest convenience as it is available for just
a short time for you, my readers. Go there now:
http://add2it.com/go/to.cgi?l=momic
-< - >-
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-<E-A>-
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-< - >-
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-< - >-
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Are you tired of searching for ad rates, or how to place
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advertising is your solution. Samples, details, free gift,
how to order and subscribe to our ezine at:
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-< - >-
Home Security Launched
Cognigen Networks Inc announced last week their newest
addition to their line of products and services, home
security systems. Protect America, one of America's
fastest growing providers of home security monitoring
service, was selected from a very competitive pool of
service providers to become the first home security
vendor for Cognigen.
Protect America, Inc. will take the orders directly from
the Cognigen web site,
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customer service, and provide 24-hour home monitoring
service for their customers.
-< - >-
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-< - >-
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It can run unlimited lists and the options are unbelievable!
It will handle the subscribes and unsubs for you and send not
only you a message letting you know what is going on, but can
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Marketing Warrioress/Publisher <mailto:jtd@jtdbizopps.com>
-< - >-
The New and Improved Cognigen PC
Cognigen has recently completed a complete product update of
their Cognigen PC site this week. On top of adding over 10,000
more products to the store, they have also cut prices by as
much as 20% in some cases.
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Take a moment to check out the store and to see first hand all
of the possibilities that are out there for you! Don't miss
their new 1 GHz AMD systems!
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